Branch

The AI hype is everywhere, but how will it actually impact advertising? Adam Landis broke down four key areas where AI is transforming targeting, ad creation, SEO, and user discovery. Read the full blog: https://lnkd.in/eVwtFmsx

Want to improve retention and reduce support costs in healthcare? Learn how digital adoption can make a difference 👇 Join our webinar on Nov. 19 at 1 PM PST with industry experts Reed Kuhn and Sophie Frostbaum to learn how mobile apps can streamline operations and enhance patient engagement. Save your seat: https://lnkd.in/eRHKkpyw

Ready to share your mobile growth story? The 2024 Mobile Growth Awards are officially open for entries! This year’s panel of judges features industry leaders from top global brands, each bringing unique insights across our award categories: 🔹 Sankalp Rohatgi, Head of Growth @ Groww - Best Cross-Platform Campaign 🔹 Chantal Olsson, Senior Consultant – Marketing Manager @ IKEA - Best Innovative Digital Campaign 🔹 Michael Fulton, Head of Digital Product MECCA Brands - Best Organic Channel Campaign 🔹 Sunita Warrier, Director of Digital Customer Experience @ American Airlines - Best Offline-to-Online Campaign 🔹 Ferdinand Sabala, Global Senior Manager, MarTech/AdTech @ McDonald's - Best Use of Personalization in a Campaign 🔹 Alex Rees, Director, Technology Partnerships @ Braze - Strategic Partnership Excellence 🔹 Ija Mohan, Head of Digital Transformation @ redONE Mobile MY - Best Digital Transformation Initiative 🔹 Jeremy H., Director of Product @ Pluto TV - Best Use of Strategic Experimentation 🔹 Nishant M., Engineering Manager @ Roku - Best Use of Data Don't miss the chance to showcase your work and be recognized among mobile growth’s best! Entries close Dec 13: https://lnkd.in/eAvgvRCZ #mobilegrowth #MGA2024

How are brands really using AI for advertising creative? 💡 Today’s leading-edge marketers are focused on reducing costs, speeding up iteration, and driving better performance. With mobile apps investing $400 billion annually in user acquisition, one challenge is producing video content quickly. AI enables marketing teams to scale content creation significantly, allowing them to identify winning ads faster and combat creative fatigue — all while minimizing production costs. Hear Poolday.ai's Alexei Chemenda's take on the role of AI in creative: https://lnkd.in/eBnSpZaT Adam Landis

What does Google's cookie deprecation rollback mean for marketers? Short answer: If you don’t build up your measurement framework to future-proof it, you'll be caught off guard soon. Long answer: Check out the highlights from Adam Landis's conversation with M&C Saatchi Performance's Dave Buchanan: https://lnkd.in/ecJSWVNG #performancemarketing #cookies #dataprivacy

AI is everywhere, but how is it actually changing marketing? Branch's Adam Landis sat down with Alexei Chemenda, CEO of Poolday.ai, to dive into the current and future state of leveraging AI in for marketing creative. Early adoption of AI is crucial for marketers looking to redefine brand connections. Tune in to hear some truths (and myths) about AI: https://lnkd.in/eBnSpZaT

Heads up: The 2024 Mobile Growth Awards are almost here! 🏆 On November 4, entries open for the 5th annual Mobile Growth Awards — a celebration of the most innovative mobile growth campaigns from around the world. 🌍 Last year’s winners included major brands like NBCUniversal, Target Australia, and Domino’s Pizza Indonesia. Will your campaign be next? With new categories and a top-tier panel of judges, now is your chance to showcase your success and drive recognition for your mobile growth strategies. 🗓️ Entries open Nov 4! Get ready to submit your standout campaigns. #mobilegrowth #MGA2024

Struggling with iOS attribution? Meet PAM 👋 Performance marketers are under pressure to prove ROI while navigating the changing privacy landscape, but tools like SKAN add complexity and come with limitations. You need a better way to respect user privacy while gaining the insights necessary for success. Introducing Branch Predictive Aggregated Measurement (PAM) — designed to provide expansive, granular reporting into iOS performance while maintaining user privacy. PAM fills your data gaps and delivers timely insights to help you make informed decisions and drive growth. 🏔️ Learn more: https://lnkd.in/epe6MVMU

Sound familiar? In 2019, SEEK relied on an outdated, static banner that barely converted mobile web users to its app — resulting in a low 0.2% click-to-install rate. Fast forward to today, and Branch accounts for 10-15% of all downloads across SEEK’s markets in the APAC region. How? Smart banner experimentation with Branch Journeys. Hear directly from Leon Belobrov, principal product manager at SEEK, on how the company transformed its mobile growth strategy. Catch the full presentation here: https://lnkd.in/eBkDAfkm #mobilegrowth #appmarketing

🔍 Digital transformation is about more than just technology — it’s about connecting customer experiences across every touchpoint. With brands using an average of 10 channels, seamless cross-channel experiences are key to eliminating friction and driving loyalty. Learn how leading brands are reimagining the customer journey across owned, earned, and paid channels: https://lnkd.in/eDNUzXru