BrandStorytelling

🚀 How did Wine Enthusiast Magazine's podcast "Vinfamous" rise to the top of the crowded food podcast market? Hint, hint. It was not by going big and broad, like a Superbowl ad. Join us as Dara Kapoor, Vice President of Content, shares the fascinating success story behind this unique podcast. By blending true crime, history, and wine-world insights, "Vinfamous" carved out a unique, narrow content niche: Crime + Food. By going narrow, her team captured the attention of a massive new audience. Hear the podcast here: https://lnkd.in/gU8KBKx2 🎙️ Let's spark a conversation! Where have you seen a niche storytelling technique used to make your audience sit up and take notice? 👇 #Storytelling #ContentMarketing #Podcasting #WineEnthusiast #MarketingStrategy #Vinfamous #podcast

In the latest episode of Content That Moves, Elise Day (Senior Brand Manager, Backcountry) pulls back the curtain on Backcountry’s innovative “Venture Beyond” film series to explore how brands can use collaborations to create deep, emotional connections with their customers and inspire outdoor enthusiasts to push their limits through these breathtaking cinematic adventures.

BrandStorytelling’s Elevate event at Sundance Mountain Resort is approaching, gathering some of the best creative and marketing minds at 8k feet. Thrilled to chat with storytelling master Scott Ballew, formerly of YETI, to cover his impactful journey through film and music; plus excited to join Kate Pfetsch, MBA of Marriott and Joshua Reiman of PG&E on stage to discuss influencing the C-Suite in championing brand storytelling; It's awesome connecting with this inspiring community for a few days, always a source of joy and inspiration. Stay tuned for key takeaways and highlights post-event, see ya in the mountains! #brandstorytelling #brandmarketing #brandedcontent #brandstudio #brandedentertainment

BrandStorytelling recently caught up with filmmaker David Byars, director of one of Patagonia's latest films The Shitthropocene. Byars thoughtfully discusses his ability to communicate broad concepts through storytelling, what brands can do to tackle the challenge of telling 'bigger' stories, and the role documentary films play in the intersectional future of social issues and brand storytelling. Read the full article here: https://lnkd.in/gm58PC-A . . . #brand #brandfilm #branfilmmaker #brandfundedfilm #director #filmdirector #brandfunded #brandfundedcontent #brandedentertainment #entertainmentmarketing #advertising #storytelling

No matter the message, a story told must connect with its viewer. Wise words from Lindsey Hagen, Executive Producer of Branded Entertainment at Gnarly Bay . More nuggets of wisdom abound in her conversation with Braden Dragomir in the latest episode of 'Perspectives'. Watch all episodes now on the BrandStorytelling YouTube Channel: https://lnkd.in/gaQq9qnq . . . #brand #brandstory #brandstorytelling #brandfunded #brandfundedcontent #brandedentertainment #entertainmentmarketing #advertising #storytelling #director #directors #film #brandfilm

In this episode of Perspectives, Gnarly Bay Executive Producer of Branded Content Lindsey Hagen sits down with host Braden Dragomir to share how a journey of discovery guided her to her love of fostering human connection, and how she carries that love into her work as a producer and director of brand films. Watch this conversation and the rest of the Perspectives series on the BrandStorytelling YouTube Channel: . . . #brand #brandstory #brandstorytelling #brandfunded #brandfundedcontent #brandedentertainment #entertainmentmarketing #advertising #storytelling #film #brandfilm #brandfundedfilm #impact #impactfilm

When working with brands on storytelling, listening to the brand's needs is paramount for a successful collaboration. And sometimes, as suggested here by Eternal Polk, that means keying in to the important information that lies in the margins of collaborative conversation. Check out Polk's complete conversation on directing for companies like the National Football League (NFL) and John Deere on the BrandStorytelling YouTube Channel: https://lnkd.in/gX2fR6Zf . . . #brand #brandstory #brandstorytelling #brandfunded #brandfundedcontent #brandedentertainment #entertainmentmarketing #advertising #storytelling #film #brandfilm

Award-winning writer, producer and director, Richard Yelland is an Emmy®-nominated and Webby Award-winning creative motivated by the idea that stories made from the heart can change the world. Rick Parkhill recently caught up with Yelland to discuss impact filmmaking, surfing culture and the long-awaited rise in women’s sports: https://lnkd.in/gMAQpQRe . . . #brand #brandstory #brandstorytelling #impact #impactfilmmaking #filmmaker #director #brandfilm #brandfundedfilm #brandedentertainment #brandfundedentertainment #entertainmentmarketing #advertising #storytelling

Super-stoked to host a special screening of "The Crux," a new series from The North Face just in time for the Olympics as the series follows the exciting sport of competitive climbing. Looking forward to a great night in the iconic Sundance Screening Room with Kaki Orr, Phil Hessler, Cole Sax and Amanda Morrison from Little Monster Films. If you are in the Park City/SLC/Provo area on July 24, DM me for an invite! Mike Pubentz Olivia Marcks Jordan P. Kelley Andrew Parkhill Reilly Parkhill

"A great story needs great tension..." Annie Granatstein expounds on how finding the human elements that compel us to engage with story are at the heart of creating brand lift with stories told by and for brands. Watch the full conversation on the BrandStorytelling YouTube Channel: https://lnkd.in/gY9zh6qF . . . #brand #brandstory #brandstorytelling #brandfunded #brandfundedcontent #brandedentertainment #entertianmentmarketing #advertising #storytelling #brandfilm #brandseries Untold Storytelling