With over 22 years of international brand name evaluations and tagline screenings, Brand-Aid’s knowledgeable team has insights into almost every industry and sector to provide reliable brand name evaluations, brand disaster checking, logo screenings, market data, and feedback. Brand-Aid assigns experienced native-speaking linguists to evaluate your brand names, logos, and taglines. They perform a full linguistic check to test for: • Problems with pronunciation • Negative or otherwise concerning literal meanings • Negative or otherwise concerning associations • Conflicts with existing brands in the market Our teams also evaluate brand names and taglines for slang and dialect, recognizable words, comprehension, and historical or religious connotations to ensure the brand name or slogan resonates positively and appropriately in your target languages and cultures. All this is done with speedy turnaround times and unparalleled competence. Brand-Aid is owned and operated by Transatlantic Translations Group.
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Branding due diligence #Brandingmatters #linguisticchecksmadesimple
Imagine launching a brand with complete confidence, only to discover that its name translates to something... well, less than ideal in another language. Larry and his LANTA brand experienced this firsthand. This cautionary tale perfectly highlights why disaster-checking is essential for global branding. A great name in one market could be a branding nightmare in another.
A financial services company used white in its Asian market launch, unaware that it symbolizes mourning in several target countries. Brand-Aid's logo evaluation covers: • Local color psychology • Cultural implications • Market-specific reactions • Competitor analysis We offer a standard 2-day turnaround for rapid peace of mind.
A global energy company's logo resembled a sacred religious symbol in South Asia - a discovery made after printing thousands of materials. Brand-Aid's professional linguists screen every aspect of your logo: • Cultural symbolism • Religious connections • Historical associations • Market similarities Protect your visual brand identity across borders. Let our in-market teams evaluate before you launch.
A tech giant's oversight: Their brand name meant 'let down' in a key Southeast Asian market. While English speakers saw innovation, local markets saw disappointment. Brand-Aid's meticulous evaluation process includes: • Historical connotations • Religious sensitivities • Cultural associations • Market-specific slang 22 years of experience, 150+ languages, and one mission: Making your brand globally resilient.
Case study: A luxury fashion brand nearly launched in Arabic-speaking markets with a brand name that translated to an ordinary household cleaner. Brand-Aid's disaster-checking service includes: • Harmful literal meanings • Negative associations • Market conflicts • Cultural sensitivities All within one to two business days. Because when it comes to global branding, speed matters.
Did you know? The same color can represent death in one culture and celebration in another. Brand-Aid's logo evaluation service goes beyond basic design checks. Our native-speaking experts analyze: • Color implications across cultures • Shape symbolism • Form associations • Market-specific visual conflicts Real example: A US brand's 'lucky' red logo needed to be rethought for markets where red signifies danger.
Actual scenario: A significant beverage company launched in China without linguistic evaluation. When pronounced in Mandarin, its brand name sounded like 'bringing death to ancestors.' At Brand-Aid, our native-speaking linguists evaluate pronunciation, meanings, and cultural associations in over 100 languages. For 22 years, we've helped Fortune 500 companies avoid similar pitfalls. What is the cost of rebranding after launch? Millions. What is the cost of Brand-Aid's disaster checking? A fraction of that. Use our website's disaster-checking calculator to see for yourself.
The evolution of translation isn't about machines replacing humans - it's about amplifying our capabilities. While AI can process text at unprecedented speeds, human translators bring cultural nuance, context, and creativity that machines simply can't replicate. Machines handle the heavy lifting, while humans refine and perfect. The result? Faster delivery, consistent quality, and more time for translators to focus on what they do best: capturing the heart of communication. What's your take on the human-AI partnership in translation?
Have you ever wished brand evaluation could be as simple as 1-2-3? The Brand-Aid App makes it a reality. Choose your evaluation type, select your target languages, and select your preferred number of expert linguists. Then, simply upload your brand assets - names, taglines, or logos - and watch as detailed insights roll in. There will be no complications, no endless email chains, just smooth sailing from submission to expert feedback. Turn what used to take days into a matter of minutes. That's the power of Brand-Aid.