𝗕𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

Does your companies storytelling reflect the full potential of its innovation? True Potential 📈 v Percieved Value 📉 Many companies, regardless of their size and stage do not have clarity around the value their solutions can create for customers. We can all name companies that have fallen into this trap, and what happened to them. This carousel showcases a selection of powerful storytelling strategies that have driven significant growth throughout my career. These insights are valuable, and I'm excited to share them with you. My journey has been an incredible one, built upon the invaluable guidance of exceptional mentors. Their wisdom has been instrumental in my success. This enabled me to play a significant part, working in go to market roles, building four high growth companies 🛠️from the ground up🛠️, that became leaders in their fields, with exits to industry giants Datatec, EMC, Microsoft, and IBM 🚀. These achievements, unimaginable when I embarked on this path at the age of 19 with no prior knowledge of the industry or business, fuel my passion for helping others achieve their entrepreneurial dreams. Whether you're just starting, scaling your business, or facing challenges, I'm here to support you. Please explore the full collection by following the instructions at the end of the carousel. Share this with fellow entrepreneurs who you think could benefit! + Connect with me on LI if you would like to explore how I can assist you on your journey. #startups #gotomarket #productstrategy

Discover lots of resources to help you improve how you explain your value and the value of your business to your intended audience. And don't hesitate to reach out if you would like help.

*******Welcome Back!******* It's been a while since my last newsletter, but for good reason. Between business commitments, supporting family through some challenging times and building the brand new Breakthrough Moments website (check out breakthroughmoments.net!), things have been busy. But I'm thrilled to be back with a fresh perspective. This time, we're diving into the enduring power of human connection in the tech world. 🎯 The Human Touch in a Digital World 🎯 Some might think storytelling, empathy, and understanding customer needs are relics of a bygone era in the age of AI. But in reality, they're more important than ever, even in our tech-driven world. This article isn't just for software companies; it's for anyone leading tech initiatives within their organizations. Get ready to explore how human connection can elevate your work and drive success. Let's dive in! #gotomarket #storytelling #digitaltransformation

*** Human or Machine: Who Will Reign Supreme? *** 📖 I published this article just before the advent of ChatGPT, but in the absence of AGI does this story really change? 🤖 + 🙍♀️ 👨💼 The article highlights a shift from the initial hype of AI taking over jobs to a more realistic view of AI as a tool to augment human intelligence. Key Points: ➡️ AI Limitations: AI is currently limited to tasks like data analysis and repetitive automation. It struggles with tasks requiring creativity, empathy, and strategic thinking. ➡️ Human Strengths: Humans excel in areas like creativity, empathy, and strategic thinking. They can also leverage their "gut instinct" and accumulated experience. ➡️ Augmented Intelligence: Combining the strengths of humans and machines can lead to significant benefits. By automating repetitive tasks and providing valuable insights, AI can free up humans to focus on higher-level tasks. 🎯 Real-world Examples: The article provides several examples of how Augmented Intelligence can be applied in various domains, such as product-led growth, cybersecurity, and software development. 🎯 Building Blocks: The essential components for implementing Augmented Intelligence include hybrid workflows, integration capabilities, and data management/analytics. Conclusion: The future of work involves a harmonious collaboration between humans and AI. By leveraging the strengths of both, organizations can achieve greater productivity, innovation, and efficiency. 🎰 Bonus Insight From Stefan H. Farr on the original article "AI is a brain-like structure, it inherits all the flaws of the brain and some of its strengths, not all. We do not have a good understanding of how the brain actually works, so we obviously can’t reproduce it. Sir Roger Penrose postulated in the Emperor’s New Mind that the brain - by its molecular nature - actually interacts with the quantum world, and it is thus by nature non-deterministic. It is this non-deterministic nature that allows for the existence of free-will and macro-manifestations like inspiration, intuition that ultimately constitutes the mind. If he is right, a blend of AI and quantum computers will be needed for achieving general purpose intelligence, and it will look nothing like today’s AI." You can find the original here 👉 https://lnkd.in/eQq9KtaC

********A Heartfelt Thank You******** I'm extremely grateful for the incredible support I've received for the recent launch of my Breakthrough Moments website. A few of you know that I was overwhelmed by the kindness of friends who went above and beyond to help me shape and launch this project. Their generosity of spirit was truly inspiring. Given its Thanksgiving today, I want to take a moment to express my sincere gratitude to those who contributed to this endeavour: Endre Sara and Enlin Xu: This dynamic duo challenged me to think critically about my target audience and the purpose of the website. Their insightful questions led to a more focused and impactful user experience. Yuri Rabover and Angus Gregory: Their meticulous reviews of the website's design and functionality uncovered valuable opportunities for improvement. Karina Babcock: Her expert advice on SEO, measurement, and tracking has been invaluable in optimizing the website's visibility and performance. Andrea Meyer: A true marketing wizard, Andrea's detailed 8 minutes video feedback provided a wealth of actionable insights. Her expertise in digital marketing and sales operations has been instrumental in elevating the website's impact. I'm also thankful for the many others who took the time to share their feedback and support. Your encouragement means the world to me. Keep the feedback coming. Happy Thanksgiving to all!

******Cracking the Digital Banking Heist: A New Era of Cybercrime****** Digital banking, a convenience once celebrated, has become a battleground for a new breed of cybercriminals. With billions of dollars at stake, these digital bandits are employing increasingly sophisticated tactics to steal from unsuspecting individuals and institutions. The Silent Threat: A Closer Look Traditional bank robberies are relics of the past. Today, the threat is invisible, lurking in the digital shadows. Cybercriminals exploit vulnerabilities in identity and access management systems, launching sophisticated phishing attacks and social engineering schemes. They're not just stealing money; they're stealing identities, compromising trust, and eroding confidence in the digital financial ecosystem. A Game of Cat and Mouse Banks and financial institutions are fighting back with a range of security measures, from advanced fraud detection systems to multi-factor authentication. But the criminals are always one step ahead, adapting and evolving their tactics. The traditional approach of detecting and responding to attacks is no longer sufficient. A Paradigm Shift: Authenticate to Connect To truly secure the future of digital banking, we need a fundamental shift in our approach to cybersecurity. By prioritizing authentication before connection, we can significantly reduce the risk of identity theft and unauthorized access. This proactive approach empowers individuals and institutions to take control of their digital identities and protect themselves from the ever-evolving threat landscape. It's time to rethink the way we secure our digital world. The future of banking depends on it. You can find the full article under the Cyber Security section of the RESOURCES page when you visit my website 👆

********Reduce Cloud Costs, Boost Dev/Ops Productivity******** Congratulations to the team at LocalStack who recently raised $25M to expand their rapidly growing business. It's more than 2 years ago since I published an article and its it clear the company has experienced significant growth with more than 900 paying customers and many more users of the open source. Much of this is down to word of mouth, which is a great testament to the product. Heres a recap on my original article ▶️ Tired of high cloud bills and Dev/Ops delays? LocalStack offers a dream solution: an open-source cloud service emulator that runs on your laptop or CI environment. Benefits: 🎯 Save up to 30% on cloud costs by developing and testing locally instead of on AWS. 🎯 Increase Dev/Ops productivity with instant access to development environments. 🎯 Reduce stress and improve developer well-being by eliminating delays and firefighting. 🎯 Faster time to market with quicker development cycles. 🩻 How it Works: LocalStack emulates popular AWS services like Lambda, S3, and DynamoDB in a single container. This allows you to: 1️⃣ Build, test, profile, and debug infrastructure as code and applications locally. Provision environments instantly using your existing infrastructure as code tools. 2️⃣ Integrate seamlessly with existing developer workflows. Beyond Open Source: While the open-source version offers core functionality, LocalStack also provides paid tiers with additional features for enterprise use, including: 3️⃣ API extensions 4️⃣ CI/CD integration 5️⃣ Developer collaboration tools 6️⃣ Advanced security and debugging capabilities 7️⃣ Analytics and SSO integration Read the original article for more in depth insights 👉 https://lnkd.in/ex4FcBpS + I am sure he LocalStack team would love to hear from you.

In today's world of tech, words aren't just words—they're the blueprints for innovation. Whether you're a tech visionary or a business leader, the art of writing can be your secret weapon. ➡️ Why Writing Matters: 🎯 Clarity and Focus: Writing forces you to refine your thoughts and identify potential pitfalls. 🎯 Strategic Vision: A well-crafted narrative can guide your organization's digital journey. 🎯 Team Alignment: A shared story unifies teams and inspires collective action. 🎯 Stakeholder Buy-In: A compelling narrative can secure crucial support. 🎯 Customer Connection: Effective communication can bridge the gap between your business and your customers. ➡️ Learn from the Best: Jeff Bezos, the visionary founder of Amazon, understood the power of the written word. His "memo method" forced deep thinking and informed decision-making. ➡️ Your Digital Manifesto: To create a compelling digital narrative, follow these steps: 1️⃣ Define Your Why: Clearly articulate your organization's purpose. 2️⃣ Craft Your Vision: Envision the future and set ambitious goals. 3️⃣ Develop a Roadmap: Outline the steps to achieve your vision. 4️⃣ Embrace Different Formats: Use various formats to reach diverse audiences. ➡️ The Personal Payoff: Writing isn't just a professional skill; it's a personal one. By mastering the art of writing, you can: 🎯 Improve Communication Skills: Enhance your ability to express ideas clearly and concisely. 🎯 Sharpen Strategic Thinking: Develop a broader perspective and innovative solutions. 🎯 Boost Your Personal Brand: Elevate your professional profile and attract new opportunities. 🎯 Don't underestimate the power of the written word. Start crafting your digital story today and unlock the potential for innovation, growth, and success. Visit the Resources section of my website 👆 and you will find the original article under "Storytelling Strategies"