Breaktime Media

Get to know Breaktime and see what we're all about! We help shoppers decide what to buy and where to buy it by connecting brands with shoppers through fun, interactive content. In a fragmented world that can present endless options for the consumer, our job is to help simplify that experience, and have fun while doing it! Watch the video to learn more! 📹 #shoppermarketing #pathtopurchase #cpgmarketing #cpgindustry #cpgbrands #shopperexperience #consumerexperience #shoppers #interactivecontent #digitalcontent #brandvideo #gettoknowus #aboutus

Trick-or-Treat! 🎃👻🍫 Path to Purchase Institute recently highlighted our infographic that surveyed shoppers on how they’re preparing for Halloween – from when they start shopping for the holiday to their candy preferences. Did you know that 55% of shoppers say they prefer to buy fun-sized candy for Halloween? For the full insights, check out the article! #halloween #shopperinsights #shoppermarketing #cpgmarketing #cpgs #retailmarketing #retail #shoppers #shoppingtrends #infographic #shoppingdata #shoppinghabits

Save the date for this must-see session! During Day 2 (Nov. 13) of Path to Purchase Institute's #P2PILIVE, Brad Godwin and General Mills’ Denzel R. will be taking the stage to break down the power of gamification in shopping and how your brand can engage with shoppers beyond the purchase. This is going to be an awesome session, so don't miss out! Plus, we’ll be at Booth #213! Come hang out with our team (Josh Ginsberg, Brad Godwin, Sean Lange, Ivana Andrews) and get an exclusive first look at our upcoming launch — a rewarding, game-changing solution. We can't wait to connect with you all in Schaumburg! #pathtopurchase #shoppermarketing #cpg #cpgs #brandmarketing #consumermarketing #brands #shoppers #retail #gamification #interactivecontent

As Q4 approaches and the holiday season creeps up fast, marketing efforts tend to focus on the heavy hitters—Halloween, Thanksgiving, and Christmas. But what if your brand could go beyond these major holidays and, in the process, stand out to shoppers in a big way? Enter micro-occasions—the smaller, less conventional moments that punctuate our daily lives and can be used to create meaningful marketing opportunities. In this article, we explore some unique micro-occasions occurring in Q4 that could give your brand a competitive edge and help you connect with consumers in fresh, creative ways. To learn all about it, you can check it out here! #Q4 #microoccasions #shoppermarketing #commercemarketing #brandmarketing #marketing #shoppers #brands #consumers #cpgs #cpg

Bite into bright! We recently launched a campaign with Pitaya Foods highlighting their line of smoothie pops and more at Walmart. This interactive, personalized, digital experience features a fun quiz matching shoppers with a super fruit snack and the best time to enjoy it, an informative list educating shoppers on why they should try the brand's products, an opportunity to add the brand's products directly to their digital Walmart shopping carts, and so much more! For the full experience, check out the campaign here: https://lnkd.in/gMCuP32D #pitayafoods #walmart #frozentreats #pathtopurchase #cpg #cpgbrands #cpgs #interactiveexperience #digitalexperience #personalization #interactivecontent

“Crafting Engaging Consumer Promotions that Click with Gen Z“ In this Retail TouchPoints article, our President and GM, Josh Ginsberg, dives deep into the strategies behind capturing Gen Z’s attention and building genuine engagement through interactive and meaningful promotions. He explores what makes this generation unique, how they connect with brands, and the importance of authentic, value-driven experiences that go beyond traditional advertising. Read the article to learn more: https://lnkd.in/gjduJnfM #RetailTouchPoints #genz #consumerpromotions #marketing #shoppermarketing #retailmarketing #retail #shoppers #consumers #brands #brandmarketing

Gobble, gobble! 🦃🍂 We surveyed shoppers to find out how they’re preparing for Thanksgiving – from how many people they’re feeding to where they shop for their Thanksgiving essentials. Did you know that 21% of shoppers say quality is the most important factor when purchasing items for Thanksgiving? As shoppers prepare to give thanks, it’s the perfect time to engage and educate them while driving sales. Here are just a few ways: 🥘 Help shoppers pick out the perfect side dish for their Thanksgiving spread by using a personality quiz to make personalized recipe recommendations that incorporate your brand’s products 🌽 Educate shoppers on the benefits and value of your brand’s products for the holiday season through festive, Thanksgiving-themed trivia 🛒 Use our integrated add-to-cart feature to encourage shoppers to place an order for the products they’ll need to whip up their favorite recipes and build the perfect Thanksgiving table 🍗 Incorporate our easy-to-use, built-in AI recipe generator to suggest curated, delicious Thanksgiving recipes that use your brand’s products in real time based on shopper inputs Explore the survey results and discover how you can make sure your brand is a Thanksgiving staple this holiday season: https://lnkd.in/g_8GsX8e #infographic #thanksgiving #holidayseason #theholidays #shopperdata #shoppermarketing #brandmarketing #consumer #shopper #shopperinsights #shoppinghabits

In our latest case study, a trusted oral care product brand was searching for a fresh, interactive way to engage shoppers while increasing brand awareness and education around their product portfolio. They were also seeking a partner to help drive sales at Walmart, both in-store and online. Breaktime Media worked with the brand to build a fun, interactive, and educational digital experience that leveraged personalized, engaging content to help drive in-store and digital sales. To accomplish this, Breaktime created a fun, informative campaign that educated shoppers about the brand’s products and provided a convenient way for shoppers to add products directly to their digital Walmart shopping carts, resulting in $1.6MM+ carted! Check out the rest of the results here: https://lnkd.in/gRvh9D6j #casestudy #oralcare #shoppermarketing #brandmarketing #shoppers #consumers #pathtopurchase #cpgbrands #cpg #cpgs #interactivecontent #digitalexperience #interactiveexperience

Be dentist ready! 🪥🦷 We recently launched a campaign with Colgate-Palmolive showcasing their line of Colgate Total® products at CVS Pharmacy. This interactive, personalized, digital experience features fun trivia testing shoppers on their OQ™, an informative list educating shoppers on the brand's products, and so much more! For the full experience, check out the campaign here: https://lnkd.in/g5DxFkc8 #colgatepalmolive #colgate #oralcare #dentalcare #personalcareproducts #personalcare #seasonalcooking #pathtopurchase #cpg #cpgbrands #cpgs #interactiveexperience #digitalexperience #personalization #interactivecontent

Let the countdown begin! Josh Ginsberg, Alex Harrison, Brad Godwin, Sean Lange, and Ivana Andrews are gearing up to bring the energy to Schaumburg, IL for Path to Purchase Institute’s #P2PILIVE this year! Planning on attending? Our team can hardly contain their excitement and would love to connect with you! Whether you want to dive into all things shopper marketing, promotions, and content, or just hang out with an awesome crew, don’t hesitate to reach out (they're tagged above 👆). Plus, we’ll be hanging out at Booth #213 — so swing by and say hello! And don’t forget to mark your calendars for Day 2 (Nov. 13), when Brad and General Mills’ Denzel R. take the stage to break down the power of gamification in shopping. This session is going to be a game-changer—you don’t want to miss it! See you all in Schaumburg! #pathtopurchase #shoppermarketing #cpg #cpgs #brandmarketing #consumermarketing #brands #shoppers #retail #gamification #interactivecontent