Breakwater Strategy is a boutique strategic communications firm dedicated to helping organizations of all sizes – and across all sectors – manage complex issues. In a period marked by geopolitical turbulence, hyper-transparency, and forever crisis, there is a real demand for advisors who can help navigate the most challenging moments. We have decades of experience advising the leaders of Fortune 500 companies, large and small multinational firms, global foundations, public officials, and scrappy start-ups. We’ve helped plan for the inevitable, managed existential crises and moments of reputational risk, and found ways to safer harbors. After all, that’s what breakwaters do. Breakwater Strategy has offices in Washington and New York. We are part of WPP, a creative transformation company.
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New York, New York 10011, US
Breakwater Strategy reposted this
Today, more than ever, business leaders must understand the Four Vectors of the State, Society, Organization, and the Capital Markets that together shape the modern operating environment. To create enduring value, companies must navigate through the pushes and pulls of each of these Vectors, developing and executing strategies that balance their often-conflicting demands. Breakwater Strategy is designed to help chart that course.
Breakwater Strategy reposted this
I believe strongly in the critical importance of an open ecosystem for AI and cloud services. It’s critical for technology advancement, economic productivity, and competitiveness. That’s why I have long been opposed to Microsoft’s licensing tricks and restrictions that try to to lock customers into using its cloud services while dodging regulatory scrutiny. I wrote a piece for The Hill that explains the company’s history of restrictive licensing and outlines why regulators around the world, especially in the United States, should wait no longer to take decisive and corrective action. It’s encouraging to see the CMA, FTC and other regulators take a hard look at these policies. Industry players like Google Cloud are now weighing in as well. The sum of these market pressures and legal scrutiny should move us toward a more open, competitive cloud market where customers can choose the technology that works best for them at multiple layers of the stack. That’s what the cloud promises -- and it makes no sense to allow anti-competitive business practices to ruin that promise. Not for productivity suites, and not for AI. https://lnkd.in/eQ56DgVx
As brat summer comes to a close and election season draws nearer, BWS Intern Kay Vollmar explores what could be a surprising deciding factor for voters: memes. The latest piece on The Pilot looks back on some recent political memes and dives further into how they're being utilized by both parties. Read more here: https://lnkd.in/eMHNhJ-e
PRWeek on Joe Carberry joining Breakwater:
Thrilled to welcome Joe Carberry to our firm as Partner in San Francisco! With over 25 years of experience leading communications and marketing for household brands like Charles Schwab, eBay and Visa, Joe will significantly enhance the firm's capabilities in reputation management, brand strategy, and employee engagement. On Joe’s addition to the team, Breakwater CEO Arik Ben-Zvi comments, “I have seen him lead teams, respond to crises, navigate high-stakes moments and deliver smart, sound counsel to some of the world’s top business leaders. What distinguishes Joe is not just the superb quality of his work, but the fact that he leads from a place of extraordinary kindness, generosity and empathy.” Read the full announcement here: https://lnkd.in/em5HTi5t
"Mark's perspective on this has given me a whole new appreciation for how sophisticated and impactful IR can be. It’s a shift from reacting to what investors think to proactively shaping the narrative with data-driven insights. If you’re looking to make your IR program more data-driven, this episode is a must-listen. "
“Elevated IROs need to master the art of impact intelligence.” What does that mean? Mark Hayes, Partner and Head of Capital Markets Advisory at Breakwater Strategy, unpacks this concept in the first episode of our new Winning IR season. According to Mark, impact intelligence goes beyond traditional perception studies—it’s about gathering contextual and actionable insights that are tailored to your company’s unique needs and challenges. Imagine having a toolkit that not only tells you how investors feel but also equips you with the intelligence to make informed strategic decisions. How do you put it into practice? You ask the right questions that provide deep, business-specific insights. This will allow you to craft strategies that resonate with investors and elevate your company’s market position. Mark's perspective on this has given me a whole new appreciation for how sophisticated and impactful IR can be. It’s a shift from reacting to what investors think to proactively shaping the narrative with data-driven insights. If you’re looking to make your IR program more data-driven, this episode is a must-listen. Check out the full episode in the comments.
Breakwater Capital Markets Partner and Head of Capital Markets Advisory, Mark Hayes, had the opportunity to sit down with Irwin Co-Founder Mark Fasken for the premiere episode of season 4 of the “Winning IR” podcast. On this episode, Mark covers a range of topics including impact intelligence, the significant six, and elevating the IRO. To listen to the episode, head to: https://lnkd.in/eEtMTRba #ElevateYourValue #ImpactIntelligence #BWSCapitalMarkets
Join Breakwater Strategy thought leaders as they discuss "Creating Authenticity with AI" on May 13th at 12:00 EDT.
Thank you to everyone who attended our last NIRI webinar. Breakwater Capital Markets will also be hosting another webinar with the NIRI Connecticut / Westchester Chapter on how IR experts can utilize #artificialintelligence authentically. Tune in on May 13th to hear from Mark Hayes, Arik Ben-Zvi, Steven Weber, and Moritz Hüsch. To register for “Creating Authenticity with AI,” click here: https://lnkd.in/ecxry6zm To learn how Breakwater Capital Market views AI, please reach out to Mark at mark@breakwaterstrategy.com. #BWSCapitalMarkets #ElevateYourValue #breakwaterstrategy
Do girls run the world, or do they just wanna have fun? Or is it both? The concept of girlhood and many associated trends like "girl math" and "girl dinner" has taken social media by storm, and brands are taking notice. BWS Intern Ella Gravitz explores the cultural influence of the rising girlhood trend and the controversy surrounding it in the latest article on The Pilot. Read here: https://lnkd.in/g775GEnG