Brent Miller Copywriting

*3 Reasons Why a Brand Voice Guide is Your Brand's Best Friend* Ever wonder why certain brands feel like trusted friends? It's not by accident. It's the effect of a consistent brand voice, carefully curated through a comprehensive brand voice guide. But how does a brand voice guide accomplish this? 1. Deeper Connections: a consistent brand voice, tailored to resonate with your audience, turns casual browsers into loyal customers. By reflecting your audience's language and values, a consistent brand voice fosters a sense of empathy and understanding, deepening emotional connections. It’s like finding someone who speaks your language in a crowded room—immediately, you're drawn to them. 2. Unmistakable Identity: a brand voice guide ensures your messaging is consistently on brand, across all platforms. By keeping messaging on brand, you can build up your unique identity in the target audience’s mind. 3. Trust and Loyalty: consistency is key to building trust. A brand voice guide helps maintain this consistency, making your brand come across as more reliable and trustworthy. It’s the assurance that no matter where or when your audience interacts with your brand, they'll meet the same familiar voice. Crafting a brand voice guide is not just about setting standards—it's about laying the foundation for how your brand communicates, connects, and converts. At Brent Miller Copywriting, we're dedicated to helping you find that voice and make it heard across every touchpoint. Because in a crowded marketplace where most of the chatter is the same, your brand's voice should be unmistakable. I’m here to make your brand's voice your most powerful asset. Are you ready to distinguish your brand with a voice that resonates? Let's chat. https://lnkd.in/dhbDKxCe #BrandVoiceConsistency #BrandVoice #BrandVoiceGuides #Marketing

Can you name any third-party vendors you’ve bought things from on Amazon? I only remember one, and I imagine most people are the same. Why are they so forgettable? There's no personality, mission, or “about” page. Which means there's no BRANDING, just low prices and convenience. This means they have to pay for advertising, so they have more expenses. They also have to compete on price, meaning less revenue. A memorable brand does the opposite.  To make your brand memorable, here are some questions you can answer: “What’s the strategic vision and position of my brand? What does it stand for? How would I describe its personality? Who’s behind it? What’s their story? What makes my brand unique?” Successful companies craft marketing and advertising that reinforces their brand, engages customers, builds trust, and establishes loyalty. But don’t worry if it sounds hard. I’m there to help you with your brand voice and content so that it catches attention and speaks to your ideal customer. Because I want your company to be unforgettable! What’s a brand that resonates with you? Is it their story, their values, or how they communicate? #copywriting #branding #engagement

OgilvyES launches the new Andalusian tourism campaign with Peter Dinklage. This is not an advertisement; it's the inner journey experienced by those who visit the south of Spain. We warn you from now on: be careful with the #AndalusianCrush.

Technology needs to help solve problems, not create new ones. Microsoft's 2023 Impact Summary outlines our approach to building a responsible future in collaboration with our stakeholders. 

Thank you to the Tri Star Team-RE/MAX Northwest Realtors, especially a big shout out to Ann Nordling who featured the Maple Leaf Foundation this week on The American Dream TV. We are very close to funding our 5th house! With four families on our waitlist, we hope to have enough funds by Christmas.

Data and #AI are helping the Texas Rangers Baseball Club make a run in the playoffs ⚾️ Alexander Booth and Oliver Dykstra share how the Lakehouse enables federated data governance across the entirety of the Texas Rangers’ data environment, helping to lower cloud spend by 30% ⬇️ https://bit.ly/3F7Y0zW