Bridg

🌟 The NACS 2024 Show may be over, but it was truly unforgettable! We connected with industry leaders, explored emerging trends, and enjoyed all the amazing snacks on offer earlier this month! 🍫🥤 Here are our top takeaways from the event: 🤝 Rising Product Partnerships: CPG brands are getting creative with unique collaborations to engage consumers and enhance cross-category appeal. 🤖 The AI Effect: AI is growing and rapidly reshaping the shopper experience, helping c-stores improve operations and personalize offerings. 🥗 Health and Wellness: Fresh, nutritious grab-and-go options are on the rise as c-stores cater to demand from their consumers, especially Gen-Z for healthier meals. Balancing indulgence with wellness is key! 🛒 Gen Z's Omnichannel Approach: This generation is redefining convenience shopping with their mix of online and in-store purchases, expecting fast, tech-driven experiences and choosing brands that prioritize authenticity. 🛍 Retail Media Ready: Convenience stores are well-positioned to thrive in this space, offering the audience scale that CPGs desire across multiple categories. With approximately 160 million customers visiting daily, the chance to connect with this underserved audience is one that should not be overlooked. At Rippl, we streamline the process for advertisers to connect with over 100 million deterministic shoppers across regional grocery and convenience stores, allowing access to these truly incremental audiences beyond traditional data models and consumer panels. Our syndicated audiences can be activated today across platforms like LiveRamp, Google, The Trade Desk, and Yahoo DSP. If you need customized solutions, our team is ready to collaborate with you to create tailored audiences. Connect with us and let's get the conversation going! https://lnkd.in/gcR-cZA3 #NACSShow2024 #ConvenienceRetail #RipplDataAndMediaNetwork Image Credit: NACS Shows 2024

Michael Arsenault and Rakhee Raval from the Bridg team are headed to the C-Store TEC Conference next week! 🎉 We're eager to connect with industry leaders, share insights, and explore innovative solutions that can drive growth in the convenience store sector. Don’t miss this chance to be part of the industry’s digital transformation journey–let’s make the most of this opportunity together! Learn more here - https://lnkd.in/g2VQJBjC #CstoreTEC

Bridg is thrilled to sponsor the only dedicated event for convenience retailers, CPG companies and technology solution providers diving into the retail media network opportunity! Connect with Michael Arsenault at the event to learn more about our data and media network Rippl, and kickstart your educational journey to shape strategies and plans for 2025 and beyond. We look forward to seeing you there! Learn more here: https://lnkd.in/gnjPv4hq #RetailMediaNetwork #RMN

🎉 Exciting Announcement 🎉 Rippl, our data and media network, has officially exceeded 100 million unique shoppers! We are the largest consortium of regional grocers and convenience stores in the U.S. today, creating a one-stop retail data and media network for advertisers looking to connect with these unique and incremental audiences. #CPG brands, take note: this is your chance to engage with these audiences at scale like never before. Don’t miss the opportunity to tap into this expansive market!

Yet another reason for #CPGs to supercharge their targeting efforts with personalized offers: This year, 33% of US grocery shoppers have increased their coupon usage, compared to 26% in 2023. Here's a sneak peek at the latest discount preferences: 👉 83% of US grocery shoppers consider price when picking a grocery store 👉 35% of US consumers access digital coupons while shopping in store 👉 23% of US adults research online before purchaisng in store With brand loyalty on the line, now's the time for brand advertisers to seek out the right data and insights to deliver the right offers in the right channels. Check out the full slate of consumer insights in the article below, and contact us to learn more about how our data and media network Rippl simplifies the path for advertisers to reach a nationwide footprint of 90M+ deterministic purchasers across regional grocery and convenience store shoppers. https://lnkd.in/gd2aeqpi

The Bridg team is thrilled to welcome Enrique Munoz Torres as our new General Manager. With extensive experience and a passion for driving innovation, he will play a key role in guiding our team to new successes. Let's give him a very warm welcome! We can't wait to see the amazing things we will achieve together.

CPGs, take note: more and more shoppers are frequenting the C-store – and lingering longer than ever. According to new data from Placer.ai, foot traffic at #convenience stores has increased for seven straight months from February to August. And on July 11 (none other than Slurpee Day), foot traffic at 7-Eleven increased 127.3%. More fast facts: 👟 Foot traffic increased the most in February at 2.5% YoY, followed by a 2.2% spike for May and August 👟 Visits surged at Buc-ee's, Ltd.-ee's (11.7%), Circkle K (9%) and Sheetz (7.6%) in August 👟 In Wyoming, shoppers spent an average of 28.2 minutes in the C-store. Montana shoppers spent 21.9 minutes and shoppers in North Dakoka lingered an average of 21.2 minutes. Here's the good news: it's easier than ever to reach C-store shoppers where they're spending their time with personalized offers on the products they want with rich first-party data insights using our exclusive offline identity resolution capability. What's more, our Rippl data and media network offers #CPGs a one-stop-shop for campaigns across a nationwide footprint of 90M+ deterministic purchasers, including regional grocery and convenience store shoppers. Engage unique audiences, tie performance to in-store sales, and access syndicated and custom audiences according to your preferences. Contact us today to learn more! https://lnkd.in/gceSRJhQ

CPG advertisers, take note: more and more shoppers are frequenting the C-store – and lingering longer than ever. According to new data from Placer.ai, foot traffic at #convenience stores has increased for seven straight months from February to August. And on July 11 (none other than Slurpee Day), foot traffic at 7-Eleven increased 127.3%. More fast facts: 👟 Foot traffic increased the most in February at 2.5% YoY, followed by a 2.2% spike for May and August 👟 Visits surged at Buc-ee's, Ltd. (11.7%), Circkle K (9%) and Sheetz (7.6%) in August 👟 In Wyoming, shoppers spent an average of 28.2 minutes in the C-store. Montana shoppers spent 21.9 minutes and shoppers in North Dakoka lingered an average of 21.2 minutes. Here's the good news: it's easier than ever to reach C-store shoppers where they're spending their time with personalized offers on the products they want with rich first-party data insights using our exclusive offline identity resolution capability. What's more, our Rippl data and media network offers #CPGs a one-stop-shop for campaigns across a nationwide footprint of 90M+ deterministic purchasers, across regional grocery and convenience store shoppers. Engage unique audiences, tie performance to in-store sales, and access syndicated and custom audiences according to your preferences. Leave a comment below or contact us today to learn more! https://lnkd.in/gceSRJhQ

Another successful build with Habitat for Humanity of Champaign County! Thanks to the volunteers!

The Bridg and Cardlytics teams will be at the NACS Show! 🎉 We're excited to explore the latest in convenience retail and share how our data and media network, Rippl, can help you unlock new growth avenues. Don’t miss out on the chance to connect with Jared Luskin, Michael Arsenault, Amber Williams, Jill Csillag, MBA and Sasha Trifunac to share ideas, and see how we can collaborate to drive success together. 📅 October 7-10 📍 Las Vegas Convention Center Looking forward to meeting you there! 👋 #NACSShow #Networking #BridgTeam #Rippldataandmedianetwork