Bright Brothers Strategy Group

TikTok is proving that people trust people. Googling the best restaurant for a first date in a new city will result in curated blog posts that spit out names of popular fancy restaurants and a short description of their cuisine. Searching for the best restaurant for a first date in a new city on TikTok, will result in a plethora of content from people giving their honest reviews of popular restaurants, vlogs showing every detail of their own date night, niche restaurant recommendations from a local perspective and even star ratings of each dish someone ordered. TikTok is reactive. The content isn’t dated because the search functions are nuanced and niche. The content isn’t dry because there are real people speaking the narrative. The algorithm is built to feed you exactly what you are looking for exactly when you are looking for it.

We want to extend a big thank you to everyone who participated in our Decoding Your Downtown: 6 Factors for Strategic Success session at #IDASEA24! ✨ The turnout was incredible, with over 150 attendees, and we’re grateful for the insightful discussions that unfolded. Your engagement and interest in understanding the role of data in downtown regeneration made the event truly special. A special thanks to our fantastic panelists: Nikhil Kaza, Professor, University of North Carolina at Chapel Hill Josh Yeager, Co-founder, Bright Brothers Strategy Group Claude Imbault, Vice President, Downtown SF Partnership Thank you as well to the International Downtown Association for organizing such an amazing event! We’re already looking forward to next year’s event in Washington, DC for #IDA2025 🌆✨ #DowntownRegeneration #CITYDATA.ai #BigData #IDA #UrbanPlanning #CommunityImpact

🛠️ Downtown Regeneration in Focus 🛠️ In an insightful #IDASEA24 breakout session, Claude Imbault joined APURVA KUMAR of CITYDATA.ai, Professor Nikhil Kaza, and Josh Yeager of Bright Brothers Strategy Group on Decoding Your Downtown: 6 Factors for Strategic Success. As Claude highlighted, the data from our Downtown Visitor Activity Report shows how downtown spaces serve as the vibrant backdrops for cultural and sporting events, creating unique destinations that draw visitors in. 📊 Dive into the Downtown Visitor Activity Report for a closer look at these trends: https://lnkd.in/gbidQ7Ub International Downtown Association #Data #EconomicDevelopment #Strategy #Downtown #Success #DowntownSF #DowntownSanFrancisco #UrbanPlanning #Placemaking

2024 is the year of Light Lane. From stops in New York to Seattle, our futuristic, fully customizable bikes are seeing America. Thank you to Downtown Jamaica Partnership, Downtown Boston , City of Tempe, Milwaukee Downtown, BID #21#21, The Magnificent Mile® Association, Duke University and Downtown Seattle Association for being great hosts. Jahnavi A. Whitney Barrat Michael Nichols Kelsey Pramik Rebecca Blume Rothman Erica Green Katrina Balog Denise Chudy Aaron Shackelford Seth Geiser

Super stoked to be on this illuminating panel next week at the International Downtown Association's 70th Annual Conference & Marketplace in Seattle! Come learn from my fellow cohort of placemakers, movers, shakers and technologists. We've got a bang-up panel for you, and I'm excited to talk about the implications of tech and how we can leverage it for #placemanagement practitioners! https://lnkd.in/ea9JjBz9 We're on stage Friday afternoon before the closing reception, so make us your last stop and learning opp before you peace out back to your district! #UPMO #placemaking #tech #smartypants

The best marketing comes from connecting with and truly understanding your audience. 🤝 Not their demographic makeup, but what they value, how they connect, and what they need and want. University Circle Inc.'s Marketing and Experiences team is leading a persona study with Bright Brothers Strategy Group to help us better understand our community. We want to know who visits, works in, lives in, and enjoys all of the amazing things University Circle has to offer. The results from our data collection will inform branding, community programming, activations, and partnerships that truly meet the needs of those who experience this extraordinary neighborhood. Please take our survey (3 minutes) and share it with your networks. The more voices, the better! https://lnkd.in/gcnYa3ds

A few weeks ago we delivered a custom built, fully customizable placemaking toolkit to the Alliance for Downtown New York Economic Development team and here's what they have to say about it! Developing something so strategic in partnership with Bright Brothers Strategy Group is a huge win not only for Josh Nachowitz and his team, but also the Downtown industry, where placemaking efforts are usually a guessing game. Reach out if you're interested in learning more about our work!