Brightfield Group

🚨 Gen Z is reshaping the wine industry—are you ready for the change? 🍷 As more consumers rethink their alcohol consumption, #GenZ is driving exciting new trends. Here’s what we’re seeing: 🌸 𝐑𝐨𝐬é and low-alcohol wines are on the rise—lighter, more approachable options that match Gen Z’s health-conscious, social lifestyles. 🍾 𝐏𝐫𝐨𝐬𝐞𝐜𝐜𝐨 and other sparkling wines are gaining popularity for their celebratory, shareable nature. 🍇 𝐌𝐨𝐬𝐜𝐚𝐭𝐨 remains a favorite for its sweet, fruit-forward profile. These shifts offer big opportunities for brands to tap into emerging preferences. Unlock the Future of Beverages with our 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐓𝐫𝐞𝐧𝐝𝐬 𝐑𝐞𝐩𝐨𝐫𝐭: 📥 https://hubs.ly/Q02SWnm40 #WineTrends #LowAlcohol #AlcoholIndustry #ConsumerInsights #BrightfieldGroup

📊The Cannabis Retail Landscape is Shifting in H1 2024! Curaleaf and Cookies maintain strong leadership in brand awareness, but we're noticing a few changes in H1 2024: Curaleaf continues to dominate, while Cookies has gained ground. Meanwhile, STIIIZY and Rise are seeing substantial growth, reflecting their increasing presence in key markets. Curious about the "why" behind consumer behavior and market dynamics in cannabis retail? Our 𝗨𝗦 𝗖𝗮𝗻𝗻𝗮𝗯𝗶𝘀 𝗥𝗲𝘁𝗮𝗶𝗹 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗕𝗿𝗮𝗻𝗱 𝗛𝗲𝗮𝗹𝘁𝗵 dashboards provide comprehensive visibility into brand awareness, usage, and consumer perceptions across the cannabis industry. 📈 Stay ahead of the competition with data that tells the full story. Book a demo today to see how our insights can drive your strategy 👉https://hubs.la/Q02SRdKt0 #CannabisIndustry #CosumerInsights #MarketIntelligence #MarketResearch #BrightfieldGroup

The Alcohol Shift: How Health & Wellness Are Redefining Beverage Choices 🍹 Americans are cutting back on alcohol, with a notable drop from 42.3% in Q1 to 37.5% in Q2 of 2024. Health & financial concerns are driving this shift: ☑️ 51% of drinkers are cutting back for their health ☑️ 35% are aiming to save money. Our latest report also reveals a generational shift: only 35% of Gen Z consumes alcohol. So, what alternatives are younger consumers choosing instead? 📥 Download our full report to discover the insights: https://hubs.la/Q02RZTqN0 #BeverageTrends #AlcoholFree #FunctionalBeverages #ConsumerInsights #BrightfieldGroup

Big thanks to Green Market Report and Debra Borchardt, Executive Editor, and 2024 EMJAYS Cannabis Journalist of the Year nominee, for featuring Brightfield Group’s data in their latest piece on cannabis trends this fall. 🍂🌿 Curious about how Pumpkin Spice Latte season is influencing the cannabis space? Don’t miss the full article to get all the insights! 📖 Read the full article here: https://lnkd.in/dqiVyMQy #CannabisIndustry #BrightfieldGroup #CannabisTrends #GreenMarketReport 

From 🐜 Bugs to 🍽️ Bites: Is Insect Protein the Future of Snacking? Insect protein is steadily making its way from niche to mainstream, popping up in protein bars, pasta, and even pet food. With cricket powder gaining popularity and creative labeling like "Acheta Protein" hitting shelves, the big question is—are consumers ready for this sustainable shift? As the conversation around insect-based protein continues to grow, it's time to dig into the details. Could insects really be the future of snacking? 🍃 Download our Innovative Snacking Report and discover what's next: https://hubs.la/Q02RysMm0 #SustainableFood #InsectProtein #FoodInnovation #FutureOfProtein #CPGTrends #ConsumerInsights #BrightfieldGroup

🚀 Fueling the functional food revolution! 46% of Americans are interested in functional bars—whether snack, granola, or breakfast varieties. Other functional foods, like crackers and cookies, are also gaining traction! 🍫🍪 Gen Z and Millennials are leading this trend, focusing on benefits like gut health, improved sleep, and overall well-being. 🌱 Learn more from Brightfield Group and stay ahead of the curve. Download our report on Innovative Snacking to get actionable insights: 🔗 https://hubs.la/Q02Rthpb0 #FoodInnovation #FunctionalFoods #Wellness #Trends #ConsumerInsights #BrightfieldGroup

📢 Don’t Miss Out - October Wellness Pulse Newsletter is Almost Here! Stay on top of the latest trends shaping the wellness, food, and beverage sectors. 📥 Subscribe now to get the October Wellness Pulse delivered straight to your inbox! In the meantime, catch up on our September edition to get a taste of the insights we deliver, from market shifts to consumer behavior deep-dives: 🔔 https://hubs.la/Q02Rl7b_0 #Newsletter #WellnessInnovation #ConsumerTrends #CPGInsights #BrightfieldGroup

Hemp THC Consumers' Top Choice: 🍬 Gummies! Did you know 61% of hemp THC consumers chose gummies in H1 2024, outpacing other categories by 17%? 📈 While flower, pre-rolls, and vapes dominate the cannabis market, gummies have carved out a unique place in hemp-derived THC space. What sets gummy users apart? Over half prefer low doses (5mg or less), and these consumers tend to have higher incomes while frequently shopping at vape shops and CBD/hemp retailers. Ready to dive deeper into these trends? 👉 Download our report: https://hubs.la/Q02RcD_Z0 #CannabisIndustry #ConsumerInsights #MarketResearch #BrightfieldGroup

🧠 The Mental Health Crisis: Are Psychedelics the Answer for Younger Generations? The U.S. is facing a growing mental health crisis, with anxiety and depression surging, particularly among younger generations. As Gen Z and Millennials experience higher rates of mental health challenges, alternative therapies like psilocybin are gaining attention for their potential to alleviate conditions like depression and anxiety. According to Brightfield’s research, social media conversations reveal a shift in perception, with users increasingly exploring holistic and innovative solutions like psychedelics. 🔎 Explore how changing consumer sentiments are driving this trend in our latest blog: https://hubs.la/Q02R3wpw0 #MentalHealth #WellnessTrends #Psychedelics #BrightfieldGroup #ConsumerInsights #MarketResearch

🍹🍍 Tepache: A Refreshing Trend to Watch Following our post on Agua Fresca's rise in wellness circles, let’s explore why Tepache is gaining traction among health-conscious consumers. This lightly fermented Mexican drink, made from pineapple, is loved for its natural sweetness and digestive benefits, thanks to probiotics like Lactobacillus. With a predominantly male audience and strong ties to Agua Fresca, Tepache’s versatility in cocktails and low sugar content are making it an exciting wellness trend to watch. Want more beverage insights? Download our report on the Key Trends in the Beverage Industry here 👉 https://hubs.la/Q02QVtyq0 #BeverageTrends #WellnessTrends #GutHealth #ConsumerInsights #BrightfieldGroup