BCG BrightHouse

Disruption isn’t just about shaking things up—it’s about lighting the way forward. 🌟 True leadership embraces change with purpose, creating impact that lasts. Check out the disrupter spotlight with Patrick Leddin, PhD highlighting BCG BrightHouse CEO Ashley Grice! Tell us how you're driving positive disruption in the comments! 👇 #Leadership #PositiveDisruption #PurposeDriven #OriginalHomeofPurpose

Got some work purposeful work no one has ever seen before? BCG BrightHouse Group Creative Director Holger Lindhardt is serving as a juror for this year's NewYorkFestivals Advertising Awards. We hope to see your work there!

At BrightHouse, we believe the most powerful ideas emerge at the intersection of Angle and Spine—where bold, unexpected perspectives (Angle 📐 ) meet a strong, purpose-driven foundation (Spine 🩻 ). And when AI enters the picture? It becomes an accelerator, helping us see new possibilities and challenge old assumptions. In our latest thought leadership piece by MIKE LEAR our Global Lead of Creative Teams and Innovation, we explore how organizations can harness AI as a creative co-pilot—one that doesn’t replace human ingenuity but amplifies it. This shift isn’t just about efficiency; it’s about unlocking new dimensions of storytelling, strategy, and innovation that were previously unimaginable. 🔗 Read more on how AI is reshaping creativity: https://lnkd.in/ddqSbqQS How is AI shaping your creative process? We’d love to hear your thoughts. 👇 #CreativityInTheAgeOfAI #PurposeDrivenInnovation #BCGBrightHouse #AIandCreativity #ThoughtLeadership #AIinAdvertising #AIinMarketing #Marketing #Advertising #OriginalHomeofPurpose

This #WomensHistoryMonth, we’re celebrating the many paths that have brought our brilliant thinkers to where they are today. Next up is Lynne Khodr hdor, BrightHouse Dubai Senior Writer, who reminds us that we all share the responsibility to speak up, challenge the status quo, and create spaces where women can lead. Stay tuned as we continue sharing the stories of the incredible women of @BCGBrightHouse.   #WomensHistoryMonth #WomenBCGBH #DiverseThinking #WomenWhoLead #OwnYourPath

This International Women’s Day, we’re celebrating the brilliance, resilience, and impact of women around the world—and we’re honored to have played a role in bringing Women@BCG’s 25th-anniversary campaign to life. At BCG BrightHouse, we believe that stories have the power to shape culture. So when BCG asked us to help design a campaign that honors their commitment to supporting women and building an inclusive workplace, we knew this was more than just a creative challenge—it was an opportunity to inspire, uplift, and ignite meaningful change. From custom campaign assets to Zoom backgrounds that are now lighting up screens worldwide, we infused this initiative with the purpose and beauty it deserves. Seeing it take off across BCG offices around the globe is a testament to what happens when creativity meets impact. A huge thank you to Sierra Sutton, Ginny Howey, Chandler Webb, Catalina Lotero, Abby Hellmann Callaghan, and Anna LeBer for bringing so much BCG BrightHouse magic to this campaign! Here’s to continuing the work of championing women, amplifying voices, and designing a more inclusive future—together. #InternationalWomensDay #IWD2025 #WomenAtBCG #PurposeDrivenDesign #BrightHouse #Inclusion #25YearsOfImpact

The CEO's #1 move? Creating Purpose and Clarity 🌟 In BCG's insightful article, "Moves Only a CEO Can Make", the first move emphasizes the CEO's pivotal role in creating purpose and clarity within an organization. At BCG BrightHouse, we have long championed the power of purpose as a foundational element for business success. Purpose is not merely a statement; it's the guiding light that informs strategy, inspires teams, and drives meaningful impact. As the original home of purpose, BCG BrightHouse understands that when CEOs actively define and integrate purpose, they illuminate the path forward, fostering resilience and unity. This alignment not only enhances organizational performance but also ensures that every stakeholder, from employees to customers, connects with the company's mission on a profound level. Kudos to the authors—Christine Barton, Melanie Gaynes, Rich Lesser, and Judith K. Wallenstein—for shedding light on the unique moves that only CEOs can make to drive transformative change. #PurposeDrivenLeadership #CEOAgenda #BCGBrightHouse #Transformation #OriginalHomeofPurpose https://lnkd.in/ewWzcmib

At BCG BrightHouse, we are a home for diverse, brilliant thinkers, each with their own unique story. This #WomensHistoryMonth, we celebrate the many women who make us stronger—their resilience, their talent, and the experiences that shaped them. First up is Vennise L., Thinker + Finance Manager, whose journey proves that success isn’t about one big moment, but about every lesson, every shift, and the people who lift you up along the way. Stay tuned as we share more stories from the incredible women at @BCGBrightHouse   #WomensHistoryMonth #DiverseThinking #WomenWhoLead #OwnYourPath

This March 4th, we’re unveiling a film unlike anything we’ve created before—a world brimming with wonder, inhabited by a new species we call “The Felties.” Crafted by the brilliant minds of Ashley Maiola, MIKE LEAR, and David Bunzey, brought to life with a powerhouse of AI tools— Suno, Midjourney, ChatGPT, Runway, Pika, Adobe Rush, and Krea—this project is a testament to what’s possible when creativity and technology collide. March 4th has always been more than just a date—it’s a call to action. A reminder to march forth on your dreams, push past limits, and build the future you imagine. This film is our love letter to that spirit: bold, unique, and entirely new. Get ready to step into a world of imagination, possibility, and Felties.  Will you March Forth with us? #MarchForth #TheFelties #AIandCreativity #NewWorldsNewDreams

BCG BrightHouse is growing our presence in DC!  Our Brand Activation Expert, Jeff Harter, and Senior Strategist, Brandi Mitchell, made the trip to BCG’s DC office to learn from our BCG colleagues and explore how we can help them live out their purpose of unlocking the potential of those who advance the world. Beyond strategy sessions and collaboration, they found time to visit the Smithsonian Institution National Museum of African American History and Culture, where he saw the work of Atlanta native & BCG BrightHouse Luminary Fahamu Pecou, an inspiring highlight! 🖼️ We’re excited to continue strengthening our partnership with Boston Consulting Group (BCG) DC and finding new ways to bring purpose to life! #BCGBrightHouse #Purpose #Collaboration #WashingtonDC #UnlockingPotential #oneBCG

Great minds don’t always think alike – and that’s a good thing when it comes to creativity and innovation. Embracing cognitive diversity means tapping into the unique ways each person learns, solves problems, and creates. It’s not just about demographics; it’s about recognizing and nurturing the different cognitive styles, experiences, and perspectives that every team member brings. In our first paper with BCG BrightHouse Luminary Fellow Karen Yu, along with Managing Director Dolly Meese, and Managing Director Cathy Carlisi, Senior Strategy Director Judy Oh, and Group Creative Director Red Cullers we ask: 🤔 What is possible when we truly prize good thinking and actively cultivate the conditions that promote it? 🤔 When we create an environment of “cognitive kindness” – where we value and support each other’s ways of thinking, by making thinking visible, democratizing contributions, and building trust, we set the stage for our teams to thrive and produce impactful ideas. How are you unlocking the full potential of cognitive diversity in your organization? Let’s continue the conversation in the comments! #CognitiveDiversity #CognitiveKindness #Innovation #Creativity #PurposeDrivenLeadership #Leadership #Teamwork #OpeningTheAperture #OriginalHomeofPurpose https://lnkd.in/dYmUKJwe