Bright Pink Agency

🚨 Is Your Franchise Development Website Breaking the Rules? 🚨 A great franchise development website isn’t just a digital brochure – it should be your best recruiter. But if your site isn’t bringing in leads, you might be breaking one of the 5 Laws of Franchise Development Websites (and trust us, they matter). ❌ Can prospects actually find you, or is your SEO strategy MIA? ❌ Does your messaging speak to franchise buyers, or just brag about your brand? ❌ Are visitors taking action, or clicking away confused? Want to see if your website is set up for franchise growth? Comment "QUIZ" below, and we’ll send you our "How Strong is Your Franchise Development Website?" quiz to make sure your site is built for success. 

Franchisors - Can You Help Us Out? (It’ll Only Take 5 Minutes!) Imagine flipping through Entrepreneur Magazine and seeing Bright Pink Agency featured as one of the Top Franchise Suppliers. Pretty cool, right? Well, with your help, that could actually happen! Entrepreneur’s annual Top Franchise Supplier Survey is live, and your feedback could help us secure a spot on the list. If we’ve helped your franchise grow, we’d love for you to take a few minutes to share your experience. How to vote: ✅ Go to: https://lnkd.in/gbrDqbCB ✅ Submit by: March 7, 2025 ✅ Bonus: One lucky participant will win a full-page ad in Entrepreneur magazine (worth $25,000!) Quick tips: 📝 You can rate multiple suppliers (not just us!) - and doing so boosts your chances of winning that ad spot. 📝 Best completed by whoever manages vendor relationships (a.k.a. the one who puts up with all our emails). 📝 Covers all kinds of suppliers - marketing, tech, financial services, and more. We truly appreciate your support! Your vote helps us continue creating killer franchise websites that drive results. 💖 #EntrepreneurTopSuppliers

Big ideas + bright minds = marketing magic ✨ At Bright Pink, we don’t just strategize - we create marketing magic. Turning creative sparks into powerful marketing moves is what we do best (and we have fun doing it).

Want people to trust you? Buy from you? Believe you’re the real deal? Then they need to see you, hear you, and binge on your content like it’s their new favorite Netflix series. Enter the 7-11-4 rule, a framework (attributed to Google research) that says before someone makes a significant investment (like buying a franchise or hiring your company), they need to: ✔️ Spend 7 hours engaging with your content. ✔️ Have 11 interactions with your brand. ✔️ Find you on 4 different platforms. Now, 7 hours might sound like a lot – until you remember how fast you crushed that last podcast series (or how long you doom-scrolled through LinkedIn?) Here’s the kicker: this doesn’t just apply to selling franchises or high-ticket services. It’s just as relevant for building your personal brand. If you’re a CEO, CMO, founder, or anyone trying to position yourself as a thought leader, people need time and touchpoints with your insights before they trust you. So, where should you be showing up? (This applies equally to brands AND personal brands.) ✔️ On your website: Publish deep-dive blogs, case studies, or even a personal leadership philosophy page. ✔️ On other people’s platforms: Get featured in interviews, contribute guest articles, land media mentions. ✔️ Multimedia everywhere: Start a podcast, post videos, write LinkedIn posts. ✔️ Social proof matters: Testimonials, case studies, and success stories don’t just build credibility—they hijack people’s brains (see my post from last week on this). If your brand isn’t getting traction, it’s probably not because people don’t care. It’s because they haven’t spent enough time consuming your content to trust you. So, are you giving your audience enough content to build that trust? Or are you expecting them to make a big decision based on an ad and a call-to-action?

Franchisors - your corporate microsites are a great start, but are they truly setting your franchisees up for local success? 🧐 A strong local digital presence isn’t a nice-to-have - it’s a must. If your franchisees aren’t ranking in local search, converting visitors, or capturing leads, their business (and ultimately, your brand) is missing out. Here’s what a high-performing franchisee website needs: 🔍 Local SEO – Because if they’re not on Google, do they even exist? ✍️ SEO Copywriting – Speak Google’s love language: keywords. 💬 Managed Live Chat – No lead left behind. 📈 High-Converting Pages – More than just a pretty site - it needs to sell. Want to give your franchisees the tools to win locally? Let’s talk.

We could not be more proud of our incredible client, Owl Be There, and the amazing Kimberly Roman BSN RN, who took home honors at #IFA2025 -- Franchisee of the Year! 🏆👏 Let’s give it up for Kimberly & Owl Be There for this well-earned moment.

Still buzzing from #IFA2025! 🎰✨ Vegas may be in the rearview, but the insights, connections, and conversations are still top of mind. From game-changing franchise strategies to catching up with clients and friends -- and of course, a little fun (because, Vegas) -- this year’s IFA was one for the books. What was your biggest takeaway from the event? Drop it in the comments! 👇

Roses are red, our brand is bright pink, If your website’s outdated -- it’s worse than you think! But don’t worry, dear franchisors, never fear, Bright Pink Agency is always near. At IFA, we’re out in full force, Networking and learning (and losing our voice). Franchise friends, we’re here to connect, Swapping big ideas with mutual respect. Madalina’s leading, she’s sharp and so bold, With vision so clear, it cannot be sold. Jonie’s the tech whiz, a systems queen, Keeping us running -- like a well-oiled machine. Matt’s making deals, smooth as can be, With a wink and a smile -- his specialty! Alisha’s got marketing locked in tight, With branding so strong, it’s love at first sight. Gyongyi ensures our clients feel heard, And Sam’s got franchisees hanging on every word. Agustin’s coding with skill and with speed, Turning web dreams into sites that succeed! Behind the scenes, there’s more of our crew, Creative and savvy, they know what to do. Designing, developing, making things shine, Bringing big ideas straight to the frontline! So here’s to franchising, to friends old and new, To partnerships thriving and websites that woo! This Valentine’s Day, we share our delight -- With Bright Pink magic, your future is bright! (And if your leads aren’t sparking romance, Let’s talk websites -- give love a chance!)

The best part of #IFA2025? The incredible people! From catching up with clients to meeting future franchise rockstars, we’re leaving Vegas with stronger connections and BIG ideas. Thanks to everyone who made this event unforgettable—let’s keep the momentum going!

Big wins deserve big shoutouts! 🎉 Congratulations to our incredible franchise partners for earning their spots on the 2025 Entrepreneur Magazine Franchise 500 List! 🏆 PuroClean 🏆 City Wide Facility Solutions 🏆 1-Tom-Plumber Franchise HQ 🏆 4Ever Young Anti-Aging Solutions Your success is our success, and we’re honored to be part of your journey.