Brilliant Ink

Are your #CoreValues still serving your business needs as you head into 2025? It might be time to reflect and reassess. Q4 is the time to take a step back and assess whether your values truly reflect your evolving #WorkplaceCulture, goals, and workforce needs. Why? Because genuine core values help your make sure your workforce is rowing in the same direction. Start by gathering feedback from different departments — ask how well your values resonate with their day-to-day work. This is your chance to recalibrate and ensure that your internal comms strategy for 2025 stays aligned with a set of values that employees believe in and champion. 🔗 Our best tips for refreshing core values: https://lnkd.in/emD63Frr -- Need help running a core values evaluation or collecting meaningful feedback? We can help your team take a second look at those core values. #InternalComms #EmployeeExperience #EmployeeCommunication

Election season is a unique opportunity for #InternalComms teams to encourage civic engagement and support #employees in a meaningful way. Here’s how IC can make an impact: 🗳️ Share non-partisan voting resources like how to register, find voting locations, and key dates 🗓️ Promote flexible work options or offer PTO for voting to encourage participation 🕹️ Gamify voting by creating an internal space (e.g., Slack channel or intranet page) for employees to share pictures with their “I Voted” stickers 🔊 Provide leadership with messaging that encourages employees to vote and highlights the importance of civic responsibility Encouraging civic engagement during election season isn't just about voting. It's about empowering your people, building trust, and reinforcing your company’s commitment to supporting employees in multiple aspect of their lives. #InternalComms #EmployeeExperience #EmployeeCommunication

This week, we’re thrilled to be part of CommConnect 2024 hosted by ContactMonkey! 🗓 Wednesday, October 30 ⏰ 12–5 p.m. ET Register today 👉 https://lnkd.in/ed23auZz Brilliant Ink's CEO, Ann Melinger, and Head of Strategy, Sara Forner Howland, PHR, will be keynote speakers at this must-attend virtual event! 🙌 Our team is excited to share the virtual stage with some of the brightest minds in internal comms, including: 🤩 Pinaki Kathiari, CEO, Local Wisdom 🤩 Priya Bates, President/Owner, Inner Strength Communication Inc. 🤩 Amanda Todd, Sr. Dir. of Communications, Expel 🤩 Preston Lewis, CEO, Intactic and TechVerified 🤩 Advita Patel, CEO & Communications and Inclusion Strategist, CommsRebel 🤩 Rebecca Bultsma, AI Literacy Consultant & Educator, Rebecca Bultsma Consulting 🤩 Chris Lee, VP, Employee Experience & Internal Comms, Gallagher and IABC/Toronto It’s an incredible lineup, and we’re ready to dive into the latest strategies for enhancing employee experiences, leadership communication, and how #AI is transforming internal comms. This is one event you won’t want to miss! Register today 👉 https://lnkd.in/ed23auZz #CommConnect2024 #InternalComms #Leadership #EmployeeEngagement

Hang on! Before you dive into 2025 communication planning, take stock of where you stand. Here’s a quick checklist to make sure you’re prepared: ✅ Conduct a Communication Audit Review all your 2024 messaging, engagement rates, and the effectiveness of your channels. What’s resonating with employees? What’s not? ✅ Get Employee Feedback Run a communication preferences survey to understand how your people wants to receive communication. Their input will shape your 2025 comms strategy. ✅ Analyze the Data Look for any trends and patterns in both the audit and survey results. This will highlight areas that need improvement and opportunities for growth. ✅ Align with Company Goals Ensure your communication plan supports broader company objectives. Messaging is most effective when it reinforces what leadership wants to achieve. 💡 Make this a regular process! An annual audit keeps your internal comms fresh and your finger on the pulse of what employees really want and need. -- 🤓 Need help getting started? We’re here to help communicators navigate the sea of data and pull out actionable insights for 2025: https://lnkd.in/eq6jdcE6 #InternalComms #EmployeeExperience #EmployeeCommunication

For company core values, we often reference Patrick Lencioni’s approach while partnering with clients. Lencioni emphasizes that core values should be authentic and truly reflect the heart of your organization — not just be a set of aspirational or overused words. (Hint: That means if your core values include “respect,” “ethics,” or “integrity,” it might be time to reevaluate. 😅) We 💙 this idea because it pushes companies to focus on core values they’re actually willing to hire and reward people over. 💡 As you assess your core values heading into 2025, ask yourself: Are these values truly guiding our decisions? If they’re not influencing and inspiring how employees operate every day, it might be time for a refresh. 🔗 Learn how we help and encourage teams and clients to refresh company core values: https://lnkd.in/gCP6XjMQ #InternalComms #EmployeeExperience #EmployeeCommunication

As election season ramps up, it’s a great time to remind employees how civic responsibility aligns with your company’s core values. You can use this opportunity to show that voting supports the very principles your company stands for. 💡 Consider drafting a company-wide messaging that ties your core values to the importance of voting to reinforce how employees can make a difference both in the workplace and in the community. #InternalComms #EmployeeExperience #EmployeeCommunication

Communicators — don't let 2024 end without articulating a clear vision for 2025 from your leadership team. Employees need to be reminded of the bigger picture to understand what’s next for the company and how they fit into that plan. 💡Work with your leadership team to develop a concise '2025 Vision' message as part of the end of year message. Include goals, key initiatives and a roadmap for growth. This sets the stage for 2025 and ensures employees are aligned and motivated to contribute to those business goals. 3 Key Elements of Outstanding Year-End Messages 🔗 https://lnkd.in/en8-uVQy -- Need help crafting a compelling, EOY employee message campaign for 2025? Let us know. #InternalComms #EmployeeExperience #EmployeeCommunication

In just two weeks, we're participating in CommConnect 2024, hosted by ContactMonkey! It's a free, virtual conference to help communicators like you explore the new frontier of leadership comms, #AI, and employee engagement. 🗓 Wednesday, October 30 ⏰ 12–5 p.m. ET We’re excited that our CEO, Ann Melinger, and Head of Strategy, Sara Forner Howland, PHR, will be keynote speakers at this must-attend virtual event! 🙌 What you'll learn: ✨ How to create impactful employee experiences ✨ Storytelling that drives vision and engagement ✨ The role of transparent leadership in building trust ✨ Using AI to personalize team engagement ✨ Fun strategies for gamifying your hybrid workspace Don’t miss this opportunity to learn from the best in the biz! Register today 👉 https://lnkd.in/eVQfp6WA #CommConnect2024 #InternalComms #Leadership #EmployeeEngagement

End-of-year campaigns are more than just wrapping up 2024 — they’re a chance to set the stage for 2025 and beyond. The trick? Get started early and involve your leadership team from the outset. For example, have leadership share their reflections on the year and their vision for the future in personalized videos or emails. This humanizes your messaging and gets your employees looking forward to the next chapter. -- 👉Need some help organizing and rolling out an end-of-year campaign? Let’s talk — we specialize in helping IC teams engage all levels of the organization and rally employees for the new year. 🔗 https://lnkd.in/g8XJPP9W #InternalComms #EmployeeExperience #EmployeeCommunication

Your end-of-year campaign for employees is about setting the right tone for the future. In Q4, use the time to create messaging that inspires your employees and builds excitement for the opportunities ahead in 2025. 💡 Consider a 'Looking Forward' campaign, where you share leadership’s vision for 2025 and invite employees to share their own career goals and aspirations. This makes employees feel more connected to the company’s future direction. Need help with future-focused messages that motivate and energize your workforce? Let us know. In the meantime, check out our post on 3 key elements for outstanding year-end messages. 🔗 https://lnkd.in/gXzyYsB9 #InternalComms #EmployeeExperience #EmployeeCommunication