BriteCo

Can Lab-Grown Diamonds Fool a Diamond Tester? Lab-grown diamonds are everywhere—but can they pass the test? In this video, BriteCo CEO Dustin Lemick breaks down the science behind diamond testers and whether they can tell the difference between natural and lab-grown diamonds. If you're in the jewelry industry (or just love diamonds), this is a must-watch. Check it out! 👇

💍 Should the Ring Come Before the Proposal? 💍 Traditionally, the proposal comes first, then the ring—but according to Engagement 101 Magazine, more couples are flipping the script. Some partners are picking out (or even receiving) the ring before the big moment to ensure it’s the perfect fit. BriteCo CEO Dustin Lemick has seen this trend firsthand, with more couples prioritizing practicality over surprise. It’s a shift toward a more collaborative approach to proposals—but does it take away the magic? What do you think—should the ring come before the proposal, or is the element of surprise still key?

💍 Wedding day mishaps happen—but she was covered! Sometimes, the unexpected happens at a wedding, and it can come with a hefty price tag. Luckily, BriteCo’s wedding liability insurance helped this bride avoid an unexpected expense and focus on celebrating her big day stress-free. 👇🏻

“Do I really need engagement ring insurance?” It’s a question we hear all the time—and one we tackled head-on in this episode of In Her Wallet with Sofiia Salimova and our CEO, Dustin Lemick. 💡 Spoiler: Many couples assume their homeowners or renters insurance has them covered… but there are some BIG gaps you need to know about. From real-life lost ring stories to breaking down what a good policy should include, this episode is packed with insights to help you protect what matters most.

💍 An engagement ring can cost as much as a used car—so why wouldn’t you insure it? Losing or damaging something so valuable isn’t just heartbreaking—it can be expensive, too. BriteCo’s Chief Actuary and Co-Founder, Conor Redmond, shares why jewelry insurance is a smart way to protect something so meaningful. From loss and damage to even disappearance, the right coverage can offer peace of mind when you need it most.

💍 Thinking about designing a custom engagement ring? A custom ring is the ultimate way to create something truly unique—but what does the process actually involve? In this video, Rachel Akmakjian from BriteCo Insurance breaks down the custom design journey, from your first consultation to the final stunning piece. 🎥 Watch now to learn what to expect and how to protect your one-of-a-kind ring!

Jewelry holds sentimental value beyond its price tag. That’s why having the right insurance matters. NerdWallet lists BriteCo as a trusted option for jewelry insurance, highlighting our focus on straightforward coverage, quick quotes, and a hassle-free replacement process. Whether it’s an engagement ring, family heirloom, or a special gift, protecting what matters most brings peace of mind. Discover how protecting your cherished pieces is easier than you think. 👇🏻

💡 Most people hate insurance... But what if insurance could be better? At BriteCo, we asked ourselves the question: What would jewelry and watch insurance look like if it was built for the modern customer — not the customer of 50 years ago? The answer? ✅ Instant online quotes and purchases, in under 60 seconds ✅ Efficient and streamlined underwriting to ensure the best pricing ✅ Embedded coverage that jewelers can offer directly to their customers, right at the point of sale ✅ Automatic pricing updates for inflation and market value shifts In an industry known for being slow to change, innovation isn’t just important — it’s essential for survival. Why? Because today’s customers expect digital convenience, transparency, and speed. They don’t want paperwork. They want protection, now. That’s why BriteCo built its platform to work seamlessly for a modern consumer. 👉 Insurance shouldn’t be a headache. It should be a helping hand — fast, fair, and designed to fit into today’s buying experience.

Lost, stolen, or damaged… now what? An engagement ring is more than just jewelry—it’s a symbol of love and commitment. But accidents happen, and the unexpected can strike at any time. With BriteCo, replacing your ring is fast, straightforward, and stress-free. No worries, no hassle—just the security of knowing you're covered when it matters most. Take the step to protect your most cherished piece. 💍

Curious about the science behind lab-grown diamonds? BriteCo's Jewelry Expert Rachel Akmakjian breaks down how lab-grown diamonds are created—from high-pressure/high-temperature methods to chemical vapor deposition. Discover how innovation is shaping the future of diamonds, no mining required.👇🏻