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A B2B SaaS brand shared their 25 years of industry expertise to 2.3M people using an explainer video. Here’s how they did it. Contruent wanted to attract construction businesses in the mining industry to use their SaaS solution to manage their construction projects. But their software solution was built for use across multiple industries, each with different requirements. So their approach was to: ✅ Get specific on the industry they wanted to target ✅ Demonstrate their expertise in that particular industry And they did it using a 3D animation explainer video, made in collaboration with Creamy Animation. Using this video on YouTube helped them reach more than 2.3M people in a span of 4 months. Further helping them onboard new software users and build upon their credibility among existing customers. What are your thoughts on Contruent’s SaaS explainer video here? Do let me know in the comments!

Innovation and video marketing helped this fintech brand become a leader in point-of-sale (POS) solutions. This is their fascinating story. In 2009, Jack Dorsey noticed his friend, Jim McKelvey, unable to process a $2000 sale consisting of glass faucets and fittings. The reason? Jim didn’t have the means to accept credit card payments. So they both came up with a solution to make it easy and accessible to process such payments using just a smartphone and a “card reading dongle” attached to the headphone jack of the receiver’s mobile device. They named this innovative endeavor Square and launched it in December of the same year. As they expanded their services, Square started leveraging the power of video marketing to build a solid foundation of trust along the way. Fast forward to 2024, their innovative financial services, supercharged by the strategic use of brand video marketing, has helped them: ✅ Acquire 25.66% market share of the POS systems industry ✅ Process more than $209.6 billion payments annually ✅ Generate $6.1 billion in revenue & $2.23 billion in gross profits in Q2 2024 ✅ Garner more than 56 million users worldwide ✅ Achieve a market valuation of $45.85 billion as of Oct 2024 As an example, here’s one among the many animated brand videos that has helped Square unlock exponential business growth in the 15 years since their inception. What are your thoughts on Square’s success with brand videos? Do let us know in the comments.

Celebrate the festival of lights with hearts full of joy and homes filled with love. Wishing you a prosperous Diwali from Broadcast2World 🪔💖 #Diwali2024

Looking to hire an external agency for your explainer videos? Here’s 3 things you should check before going all in ✅ Portfolio of clients & explainer videos made by the agency ✅ Transparent pricing details based on your video needs ✅ Accurate details on how the agency handles deliverables But picking and trusting the right video production company in the long run requires us to expand our criterias even further. Our latest blog gives you an actionable checklist to do just that, helping your explainer videos unlock their full potential. 🔗 Read the full article here to learn more: https://hubs.li/Q02W6S9N0 In the meantime, here’s our animated video that goes over some undeniable benefits on trusting explainer videos for your marketing campaigns in 2025. Do check it out.

73% of consumers use short-form videos to search for products or services. Why is that? Short-form videos present the right information to the right audience in a fraction of the time, ensuring it retains viewer attention while making it worth their while. With the advent of TikTok, YouTube Shorts, and Instagram Reels, the appeal of short-form video content is only projected to rise going into 2025. Some estimates suggest that short-form video ad budgets will exceed $10 billion dollars in the coming years. Here is the key to great-short form content: ✅ Grab attention immediately ✅ Keep it concise ✅ Highlight benefits ✅ Optimize for Mobile and Social Platforms ✅ Focus on Quality and Branding Take this video from Apple for example. The visuals are clean and visually aesthetic, which immediately catches your attention. The video focuses on a single feature, which improves retention and helps in keeping it short. This video also helps educate customers post sales which builds trust and ensures that customers make maximum benefits of the product. What do you think the modern landscape of short-form video content will look like in 2025 and beyond? #ShortVideos #ShortFormContent #TikTok #YouTubeShorts #InstagramReels #VideoMarketing #ContentMarketing

Are healthcare PSA videos effective? This 60-second video will convince you on why it’s the right thing to do. It comes from the Centers for Disease Control and Prevention (CDC) and talks about cervical cancer. Being the fourth most common disease that affects women globally according to the World Health Organization (WHO), CDC took it upon themselves to increase awareness so as to help women take preventive steps based on early symptoms. Using animation, CDC was able to: ✅ Humanize a highly sensitive healthcare topic like cancer ✅ Make human experiences associated with cancer feel more relatable. ✅ Clearly and accurately communicate preventive steps to women They achieved this by presenting the signs of early onset cervical cancer at regular intervals using kinetic typography as the video went along. But what I liked most about this PSA was how they added responsibility to their presentation without scaring their target audience and without relying on any technical jargon. What are your thoughts on this PSA video? Do let us know in the comments!

55% of businesses trust animation for their marketing campaigns. What’s preventing the remaining 45% from taking the leap? Simply put, it's a lack of clarity. In other words, a lot of businesses are unclear on animation’s outcome on their videos and whether it will yield the results they’re looking for. What they need is more perspective on the bigger picture. So to clear the mist, our latest blog explores some amazing examples of animated videos made for businesses to show you what’s possible. 🔗 Read the full blog here to learn more: https://hubs.li/Q02VfJyr0 P.S. - To give you an idea of what business animation is all about, here’s an example from Amazon

96% of IT videos miss the mark when it comes to selling. In most cases, the complexity of IT solutions overshadows the value proposition, making prospects miss the bigger picture altogether. The result? Fewer conversions from targeted customers to loyal users. This is something Align understood when they set out to sell their IT solution to businesses. Which made them look for a medium that could capture and project the dynamism of their software offerings in its entirety. Animation turned out to be the best solution and they trusted us for the production. Collaborating with their Director of Marketing, Ashley Holbrook, and their Marketing Specialist, Taylor Levy, we crafted this animated explainer video for Align. It goes over their IT software solutions and the challenges they solve, ranging from vulnerability management to cloud storage solutions. This explainer video was particularly helpful as a sales enablement and sale pitching tool that could break the ice with new customers and educate them on Align’s offering, winning their trust and thus playing a significant role in their lead conversion efforts. The video also played an important role in their social promotion campaigns to build brand awareness while also grabbing the attention of their visitors to their website landing page. 🔗 Let me show you what else is possible with your explainer videos: https://hubs.li/Q02SWm9Q0

For SaaS companies, converting prospects takes a little extra effort. The solution is to couple product awareness with a detailed product walkthrough. This approach unveils your product in real time and shows how customers can get maximum value. And the medium that can make this possible is screencast animation! Though mostly ideal for SaaS products, it can also be used in: ✅ Customer onboarding ✅ Employee training and communication ✅ After sales customer support And so much more. Curious to see how it can be game changing for your B2B business? 🔗 Let me show you the bigger picture: https://hubs.ly/Q02TX50N0 Here’s an example of a screencast animation from Microsoft that uses 3D motion graphics to bring their offering to life. Do check it out.

81% of customers purchase from brands they trust. But this one thing can hinder your trust building efforts significantly. It’s the challenge of showing the impact you make on your customers, not just talking about it. When prospects see the aspirations of existing buyers fulfilled, they’ll be much more likely to come knocking at your door. That’s where customer testimonial videos can come in handy. And we show you how in our latest blog, complete with best practices and top-notch video examples to inspire your efforts. 🔗 Read the full blog here to learn more: https://hubs.li/Q02TNYGf0 P.S. - Here’s an example of a customer testimonial video from lululemon. Do check it out