Broadcast2World

A forgotten USB pen drive, and videos, built a company that’s worth $7.52 billion today. Here’s the story of how Dropbox came to be. In late 2006, Drew Houston, the co-founder of Dropbox but then a fresh computer science graduate from Massachusetts Institute of Technology, was taking a bus from Boston to New York. And as he started work on his laptop, he realized he had forgotten his USB pen drive at home. This motivated him to build a remote storage solution people can access online anytime and anywhere. And that led to the birth of Dropbox. Soon, it caught the attention of Y Combinator, helping Drew secure a seed funding of $1.2 million from Sequoia Capital in 2007 and officially launching Dropbox in 2008. But their meteoric rise came from a now famous screencast software demo video Drew made to show the working of Dropbox in its earlier stages. Using this video, Drew, along with his co-founder Arash Ferdowsi, expanded their waiting list of 5000 people to more than 200,000 sign-ups in a span of 10 days. Now, 16 years later, Dropbox is a key player in the file sharing software industry - Occupying 18.61% of the market in 2023, as per Statista - Gaining more than 700 million registered users - Generating $2.5 billion in annual revenue as of 2023 - Achieving a valuation of $7.52 billion What are your thoughts on Dropbox's amazing origin story? Do let us know in the comments. In the meantime, here’s one of their more recent videos that uses a combination of screencast and 3D animation to explain the USP of Dropbox.

B2Bs can feel apprehensive about advertising on Twitter and we get it. Here’s 3 things you should know before launching a Twitter video ad. - The duration of your video ad that meets Twitter’s requirements - The type of video ad made specifically for Twitter advertising - Specific guidelines to get maximum output from your video ad Clarity on these fronts require a proper understanding of the specifications associated with Twitter video advertising. That’s what our latest blog can help you out with. From understanding the various types of Twitter video ads to specific guidelines that make them effective. Let's help you take your Twitter video ads to the next level! 🔗 Read the full blog here: https://hubs.li/Q02Pj6f50 GIF Credits: Twitter x Oddfellows

Have you seen Honda’s Emmy-nominated stop-motion commercial? Honda has always been ahead of its time with their creative videos. Remember “Cog” from about 15 years ago? It was a mesmerizing Rube Goldberg machine that used a series of actions to captivate viewers with its silent, 2-minute runtime. Then came “Paper,” another triumph in video marketing. This hand-drawn masterpiece was the result of months of hard work by dozens of artists, animators, and illustrators. These examples showcase Honda’s commitment to pushing boundaries and setting new standards in visual storytelling. While not every company needs to invest in such elaborate productions, there’s a valuable lesson here: staying innovative and reflecting on progress can help build trust and capture attention. How do you keep your brand’s message fresh and engaging?

B2Bs, you don’t need to create new content every single time to grab attention. Here’s how your existing content can work in your favor. Begin by identifying your top-performing content (blogs, newsletters, etc.). And then repurpose it into different formats like social media posts and B2B videos . But this approach isn’t as simple as copy-pasting content pieces onto different platforms and expecting things to work out. Our latest blog gives you a strategic approach to content repurposing that makes your execution thoughtful and your B2B content more effective. With powerful examples, steps, and best practices to take your efforts to the next level. 🔗 Read the full blog here: https://hubs.li/Q02PhZy70 We’re no strangers to content repurposing. Here’s an example where we turned our comprehensive 2024 Video Marketing Survey into a quick explainer video. Do check it out!

Can Your Software Demo Videos Bring in 27% More Users? Let’s Find Out. According to a 2022 Gartner survey, 27% of consumers prefer product demos when deciding what to buy. This means your demo videos could play a big role in guiding potential customers through their decision-making process. By answering their questions and showing the value of your software, a strong demo can build trust and turn viewers into customers. Like this video from Stripe. The beginning of the video clearly shows that they’ve been listening to their customers, leading to the creation of Stripe Tax, while the rest of the video gives a demo of how the new service can be used. Such videos bring you closer to your audience, work great for PR and help potential customers navigate through your services. Ready to elevate your demo strategy? Let’s connect!

Is your B2B marketing budget on video content underutilized? Investment in videos is a step in the right direction. But placing your bets on the wrong video isn’t. - There are two factors to consider: - Get the maximum reach.  - Boost understanding Animated marketing videos can kill two birds with one stone. And to help your B2B get started, we’ve put together a step-by-step guide in our latest blog. Dive in and learn how to create animated marketing videos that will make your brand stand out! Read the blog here: https://hubs.li/Q02NY5CM0 P.S. - Here’s an example from Microsoft to show marketing videos in action. Do check it out!

A B2B SaaS brand shared their 25 years of industry expertise to 2.3M people using an explainer video. Here’s how they did it. Contruent wanted to attract construction businesses in the mining industry to use their SaaS solution to manage their construction projects. But since their software solution was built for use across multiple industries, each with different requirements, They needed to get specific on the industry they were targeting and demonstrate their expertise in that industry to drive the point home. And they did it using a 3D animation explainer video, made in collaboration with Creamy Animation Using this SaaS explainer video on YouTube helped them reach more than 2.3M people in a span of 4 months. Further helping them onboard new software users and build upon their credibility among existing customers. What are your thoughts on Contruent’s SaaS explainer video here? Do let us know in the comments!

90% of all businesses in the world are small. But this one challenge forces most of them to close shop in under a year of operation. The challenge is that of business expansion. Small businesses, in the earlier stages of their journey, are in survival mode trying to find a place in their industry. But to thrive in their target market and drive growth in the long run, they need to crack the code to business expansion. Our latest blog shows you the right way to do that with video marketing. By leveraging the power of video, small businesses can solidify their bottom line and unlock new horizons of business growth in ways unimaginable. 🔗 Read the full blog to learn how: https://hubs.li/Q02NzWKF0 GIF Credits: Benchling (taken from one of their videos we have featured in the blog so do check it out!)

Your non-profit organization can attract 60% more donations using fundraising videos. Here’s how. Fundraising videos demonstrate, in real-time, how donating to your organization not only supports your cause but also the greater good. It does that through real life stories and testimonials that not only talks about your organization’s impact but also makes the potential donor feel it on a personal level. Our latest blog uncovers the importance of fundraising videos further and in much more detail. From what makes a fundraising video great to amazing video examples from reputable non-profit organizations, we cover it all. 🔗 Read the full blog here: https://hubs.li/Q02NmZQQ0 Here’s an example of a fundraising video done right from the International Rescue Committee. Do check it out!

Your SaaS marketing budget can’t revolve solely around lead gen! Sure, generating leads is crucial for driving new users, but allocating more than half of your budget to lead generation isn’t a sustainable strategy. Take SPONSORIUM, for instance. When they needed to market their sponsorship management software and convert potential leads into loyal customers, they realized something needed to change. Enter animated explainer videos. SPONSORIUM was impressed by how animation could clearly showcase the practical benefits of their SaaS while simplifying its complexity. They wondered if this approach could work for their cloud-based software. Collaborating with Marc Fisher, Sponsorium’s Head of Business Development in North America at the time, we crafted an animated explainer video that transformed a technical presentation into a compelling story. The video walked potential users through the software’s capabilities, making them feel like they were already using it. The results? SPONSORIUM not only attracted more highly-qualified leads but also extended the value of their investment. The video’s design allowed them to create shorter segments for online ads, strengthening their lead generation strategy for the future. Check out the animated explainer video that helped SPONSORIUM’s software stand out in a crowded market.