Broadsheet Communications

Happy Friday, and thank you to our clients whose insights helped us shape the latest Broadsheet Report on politics and media!

Check it out! The new Broadsheet Report is here, and it's all about politics and media —because it's that time of year.......

🌟 We’re thrilled to announce that Grace McLaughlin has joined Broadsheet Communications as an Account Executive. 🌟 A Fordham Ram alum, Grace majored in History and has a background in Journalism and Creative Writing. She recently completed the WNYW Fox 5 Training Program, where she excelled in pitching stories and was known for her writing skills. She's a Jeopardy fan so we're expecting lots of random trivia to keep the days more interesting. We couldn't be more excited to have her! #newhire #broadsheet #jeopardy #whatisgoodPR

With the topic of AI agents dominating headlines and tech events, Broadsheet client Tribble is showing how enterprises across multiple industries can leverage the technology to drive operational efficiency. Check out this great article from diginomica's Barb Mosher Zinck to learn how digital contracting platform Ironclad tapped Tribble to streamline its go-to-market processes, ultimately doubling its productivity. https://lnkd.in/g2A5KiHU #AI #Tribble #AIAgent #Diginomica #BroadsheetPR #ClientNews

As the use of cookies continues to fade, Broadsheet client Seedtag is charting the course for the advertising industry's adoption of new tech, like AI-driven contextual audience targeting. In an interview with Streaming Media's Jan Ozer, Seedtag CEO Brian Danzis dives into the company's shift towards privacy-first targeting strategies and how they're bringing it to the world of CTV. Check out the full article here: https://lnkd.in/ekCiW8n3 #BroadsheetPR #ClientNews #Seedtag #AI #AdTech

Broadsheet client Experian Marketing Services's latest holiday shopping trends report has been featured in WWD! This year's findings reveal that in-store shopping is making a strong comeback while mobile and omnichannel experiences are shaping the future of retail. Check out the full coverage in WWD for more insights into holiday spending trends across generations and how mobile is transforming shopping habits! #BroadsheetPR #ClientNews #RetailTrends #HolidayShopping #Experian #MarketingInsights #WWD https://lnkd.in/gVsBzNVp

Broadsheet client Belardi Wong has been featured in Modern Retail, discussing the cautious approach brands are taking toward Google and Meta's generative AI ad push this holiday season. Brands are weighing their options carefully to ensure they strike the right balance between innovation and authenticity in their campaigns. Read the full article below! https://lnkd.in/e6Nfr73d #BroadsheetPR #ClientNews #BelardiWong #ModernRetail #GenerativeAI #HolidayAdvertising #RetailStrategy

What a week! 🎉 As Advertising Week New York, NAB Show, and Coalition for Innovative Media Measurement (CIMM) come to a close, we want to take a moment to reflect on the incredible insights, conversations, and connections we’ve shared. From the rise of AI and programmatic to the future of CTV and sports media, Broadsheet clients have been at the forefront, leading the way in shaping the next era of media and marketing. Thank you to the teams at Raptive, PubMatic, Seedtag, Comscore, Inc., Keynes Digital, New Engen, Inc. and Channel Factory for sharing their expertise on everything from AI to contextual targeting and CTV. And a huge thank you to everyone who attended the sessions, joined the discussions and made this week so memorable. 🙌 Your passion and ideas continue to inspire us—we’re excited to see how they shape the future!

It’s Thursday, and we’re closing out an incredible week at Advertising Week New York, NAB Show, and Coalition for Innovative Media Measurement (CIMM)! 🌟 From thought-provoking panels to groundbreaking innovations, Broadsheet clients have been at the forefront of the most important conversations in adtech, media, and marketing. But it’s not over yet—there are still must-see sessions ahead! If you're looking to catch a Broadsheet client in action, here’s what’s happening today: 🗽🎤 Advertising Week New York🗽🎤 ⏰ 11:30 AM | Rachel (Eisenberg) Gantz, Managing Director, Comscore, Inc. 📍 Tech Stage: The Future of Programmatic

📢 Another Great session today at NAB Show! 📢 A big thank you to Mandy Leef and Hanna Gryncwajg from Comscore, Inc. for today's discussion on the importance of local ads in the real world and how innovation meets adoption at the local level. From trusted recommendations to market-level insights, they highlighted how local communities are key in driving purchase decisions. With data built from local homes and extending nationally, Comscore is uniquely positioned to help brands, agencies, and publishers tap into real-world buying behavior and reach connected audiences both at home and beyond. 🚀 #Comscore #NABShow #LocalAds #MarketInsights #AudienceTargeting #BroadsheetClient #MediaInnovation