Bullfrog Spas

The Bullfrog Spas team just wrapped up a successful week at the Pool & Spa Show in Atlantic City. Huge thanks to our teams, our industry partners, and especially our dedicated East Coast retailer partners. It’s always exciting, rewarding, and beneficial to get the chance to meet up, discuss business, and talk about life, along with some sales, product, programs, and technical training. Thanks to everyone who participated for your commitment, trust, and camaraderie. #bullfrogspas #retailers #poolandspa

With obvious mixed emotions, Bullfrog Spas announces the retirement of our esteemed CEO, Jerry Pasley. Under Jerry's guidance over the last 13 years, we've achieved unprecedented growth, which followed a remarkably consistent trajectory, and we have solidified our position as the spa industry leader in innovation, design, reliability, and in establishment of strong and meaningful partnerships with our dealers. That's what's visible on the outside but Jerry's real magic is his heart and care for people, and that has been felt here internally as he's helped us shape an intentional culture with clear values and a consistent aim towards our mission: Create peaceful lives. We all here at Bullfrog Spas would like to express our deep gratitude for Jerry's vision, dedication, and leadership over these many years and wish him the very best in his next endeavors, which include service on Bullfrog Spas' board of directors. We're delighted to introduce Dan Sjoblom, who will step into the role of CEO. Building on many years here across Sales, Marketing, Product, and Operations, and most recently company President, Dan brings both a depth and breadth of experience to the role and a continued commitment to Bullfrog Spas' mission and values. Join us in recognizing and thanking Jerry Pasley for his legacy and contributions and welcoming Dan Sjoblom to lead Bullfrog Spas into our next era of success. Press release attached here: