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Exclusive: Steve Martocci, the cofounder of GroupMe and Splice, is taking on the $180 billion supplement industry with his latest venture. Martocci's new startup, SuppCo, helps people find consumer-trusted supplements, create and manage supplement routines, and track their health progress over time. SuppCo just raised a $5.5 million seed round co-led by Union Square Ventures and True Ventures. The supplement industry is wrought with criticism and flooded with cash. Most US adults take supplements frequently, but dietary supplements aren't regulated like other drugs, making it hard for consumers to separate truth and fiction in the market. Read about how SuppCo is tackling that problem in Business Insider: https://lnkd.in/gnCpEBq7