Butler/Till

As OTT platforms continue to dominate the digital entertainment landscape, advertisers face a unique challenge: balancing monetization with a seamless viewing experience. Gina Whelehan, Senior Director of Video, was recently featured in MediaPost, sharing the recipe for success. She highlights how brands can thrive by prioritizing the consumer experience—through ad relevance, minimal disruption, and personalized messaging. Learn how to elevate your ad strategies and strengthen connections in the full article, https://lnkd.in/dXdEPGiQ

We had the best time welcoming the Exploring Racism Group of Rochester (ERG) to the Butler/Till headquarters in celebration of their 5th anniversary! Thank you to the ERG, who's impact, growth, and dedication as an organization pave the way to meaningful conversations and actions toward racial equity in our own community. Here's to continued progress and collaboration!

We had a great time attending this year's Healthcare Businesswomen’s Association (HBA) Annual Conference! As a proud corporate partner, Butler/Till was busy connecting, learning, and celebrating with inspiring leaders in healthcare. It was great to see everyone there!

Did you know on average people spend 143 minutes per day spent scrolling through different social media platforms? Social media however is no longer just for scrolling—Gen Z is using it to search. TikTok recently announced their new Search Ads Campaigns, which allows brands to now target users where they are actively exploring. Dive into the rise of social search and how it us changing the game for advertisers in our latest blog with the link below. https://hubs.li/Q02RhRq50

We turned data into gold—and now it’s award-winning! 🏆 We’re thrilled to announce we won the 2024 AdExchanger Award for Best Use of Data by an Agency! The AdExchanger Awards are focused on celebrating excellence in digital marketing and includes the only recognition program honoring the best of the best in programmatic. A huge thank you to AdExchanger for the recognition, our innovative employee-owners, and purpose-driven partner, Audigent, for making this incredible win possible. Here's to more data-driven success!

Are you free next week? We're only one week away from our event with the Healthcare Businesswomen’s Association (HBA) on October 1st! Hear from inspiring leaders HBA Greater Rochester Chapter President Melissa Grey Butler/Till Chief Marketing Officer, Amanda DeVito, MBA and Vice President, Client Engagement & Planning, Michael Deichmiller and their perspective on building relationships, leadership, and the evolving business landscape. Visit the link below for more information and to register, see you there! https://hubs.li/Q02QX3lm0

Exciting news! Kimberly Jones, President & CEO, was recently featured in Forbes on mastering the fundamentals of client and employee relationships. Insights include the value of balancing innovation with the basics and how this approach continues to drive success at Butler/Till. Check out her full perspective in the article linked below. https://hubs.li/Q02QLsVz0

What an incredible conversation about transforming the patient experience! This week, our Director of Business Development, Patrick Cronin, MBA took the stage with Kelly Gardiner, Chief Marketing Officer at Care+Wear, at the Brand Innovators Health and Wellness #BISummit hosted by The Vitamin Shoppe. Together, they explored innovative strategies to enhance patient comfort and engagement, sharing insights on creating more supportive and user-friendly healthcare solutions.

We're gearing up for Advertising Week New York and couldn't be more excited to connect with industry leaders, explore the latest trends, and most of all, get inspired. See you there! #AWNewYork24

What an incredible experience at Digital Pharma East! With so many thought provoking sessions across HCP engagement, omnichannel strategies, and even patient solutions, the conference was packed with learning and collaboration. Check out our recent blog where we break down our top takeaways from the conference, exploring how recurring themes continue to evolve and where the industry might be heading next. https://hubs.li/Q02Q6cyL0 We're looking forward to seeing the lasting impact of these conversations!