Buttr Lab reposted this
We might think of a brand as just a logo or a name, but it's so much more than that. It's the soul of a business. ✨ I mean, my name and appearance might identify me, but people don't remember me because of my name or looks. They remember me because of their experiences with me. I have my own vibe, my own personality—everything that makes me unique (humble brag?). 😎 The same applies to a brand. We’re drawn to certain brands because either we or someone we trust has had a positive experience with them. These experiences, how they treat their customers, the value they provide, and the overall package is what defines a brand. 💯 A brand might have the coolest logo or the most unique name, but if the customer experience is trash, then (sorry, not sorry) the brand is trash. 🚮 So remember to focus more on your messaging- aka the “soul” of your business rather than the pretty stuff alone the next time you decide to refresh your brand 🥳 #heyLevi, #brandingwithai, #brandstrategydesign, #brandstrategy101, #branding, #SaaS, #BrandMessaging