What's it going to take to tackle a 25% increase to the minimum wage on April 1 in California?
As this article discusses, talking about the pending wage rate increase and setting expectations with guests helps to tamp down "sticker shock," but still being bound by similar financial constraints, guests will still change purchase behavior to fit their budget - whether by way of fewer items, less expensive items, or fewer visits. If you're operating a restaurant in the Golden State, this is exactly why you need Buxton Road Strategy & Insight on your side.
Buxton Road Strategy & Insight gives its QSR clients:
- Individual service and attention
- Customized menu pricing guidance, support, and execution you simply cannot get from your brand or a big consulting firm
- Analytics to ID and quantify non-pricing levers (guest satisfaction, operational performance, new ordering platforms) you can pull most effectively to supplement your price increases and minimize labor cost impact
The best part? This service and support is genuinely affordable and pays for itself with only the slightest improvement in pricing performance.
Don't wait for help. Get a head start and begin a trial service with Buxton Road Strategy & Insight today.
Contact: nick@buxtonroadsi.com