Cali BBQ

Cali Comfort BBQ was named Small Business of the Year 2016 by Assemblymember Brian Jones! https://lnkd.in/bBDi8Mh

If you know someone who is active duty or has access to the Navy Base in San Diego…. Sam Zien will be the MC for our special Grand Opening Ceremony. Friday, August 16 at 10am PST Sixteen years ago when Corey Robinson and I opened Cali BBQ with Eric Olafsen, we had no “Grand Opening” ceremony. We were just happy to pass our final health inspection and turn the open sign on. Tomorrow, our Cali BBQ Media will be on site to document this special day for our family business. Thank you to everyone of you who have supported our crazy bbq and media dreams. We are just getting started. 🐢

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How do you prep for Father’s Day? #bbq #restaurants #fathersday

In 2008 the minimum wage in California was $8 per hour. In 2024 the minimum wage in California is now $16 per hour. In 2008 we sold a slow smoked pulled pork sandwich for less than $10. Our in store menu Cali BBQ today in 2024 lists the pulled pork sandwich at $15. Our delivery menu uses JUICER pricing to incrementally change the price between $12-$18. Change is inevitable. I joined NewsNation to share why we believe so deeply in our technology partners like Toast and JUICER so that we can stay in business. This is not “Surge Pricing” This is a way to stay in a tough but rewarding generational business. #surgepricing #dynamicpricing

Words in headlines matter. “What the eyes see and the ears hear, the mind believes.” - Harry Houdini Cali BBQ broll and case study at the 5 minute mark of this CNN video. I had an amazing coaching call with David Meltzer this morning which we will be repurposing on our Digital Hospitality podcast feed about this media case study for Cali BBQ. You can subscribe to our Cali BBQ Media YouTube channel and learn how our dynamic pricing trial with JUICER has found its way into media outlets all over the globe. You can say the topic is “surging”. #dynamicpricing #surgepricing #restaurants #mediastrategy #prstrategy https://lnkd.in/gNEqPqKY

Everyone has a Orange Tree Story. 🍊🌳🤔 What is an Orange Tree Story? Your Orange Tree story is a story with deep meaning for your family, your business, your brand. It is a story that you need to share more. It is a story of your why. It is a story that takes on bigger significance every time you share it. It is also a story that you probably have taken for granted and maybe even forgotten about. My Family Orange Tree Story - My Bulgarian grandfather and Bulgarian uncle really wanted a fruit tree and fountain on the property where we first opened our family restaurant in 1994. They planted a small orange tree and built a beautiful water fountain next to it. That tree slowly started to grow. Over the next fifteen years the breakfast business changed ownership several times until Corey Robinson and I took over in 2008 and started what would later be known as Cali BBQ. I met my Bulgarian would be bride in 2008 as well and took her out to our restaurant on of our first dates. I showed her the fountain and orange tree but didn’t place any significance on them. My grandfather passed away in December of 2008. A couple of years later a Chargers fan and Raiders fan decided to get into a fight during a Monday Night Football watch party and broke the water fountain beyond repair. My wife and I rebuilt another fountain to honor my grandfather. In 2020 we decided it was time to go all in on becoming the Amazon of BBQ in San Diego. We turned our back patio into our Master Smokehouse. During the planning phase we all agreed that we would have to remove the organge tree to accommodate the smokers. Everyone agreed except for my wife. She fought for Grandpa’s Organge Tree. She won. We won because of it. If you come to Spring Valley you can still see the perseverance of our family orange tree. What is your Orange Tree story? #businessstorytelling #brandstory

Building in public and “Open Kitchen Concepts” mean something different in 2024. Do you have the courage to share your “secret” recipes on platforms like TikTok, LinkedIn and IG? You might get some trolls who tell you how they make bbq better but more importantly you can reach new raving fans. Give us a follow on TikTok and send us a DM that LinkedIn brought you our page so we can follow you back. https://lnkd.in/gjFC6uKX #smartphonestorytelling #digitalhospitality #buildinginpublic #restaurants #creatoreconomy

Today is the DAY for Tiago Carneiro and NOVO Brazil Brewing Co…. 🚀 His 5th location will be OPEN starting today in the Mission Valley area of San Diego. I first met Tiago on the set of CBS 8 in San Diego thanks to Susan Hawke-Pfeifer of Aztec Shops, Ltd. at Snapdragon Stadium. Cali BBQ and NOVA Kombucha were getting interviewed about our new partnerships with Snapdragon Stadium. Tiago and I hit it off immediately and kept in touch on Instagram. Thanks to Toast we were able to share Tiago’s brand story on our new Family Style episode on their YouTube page which you can watch here: https://lnkd.in/gqaijEqC This week we also shared an in depth conversation we had with him for our Restaurant Influencers show for Entrepreneur Media which you can find here: https://lnkd.in/gZK3Dxz7 Long story short… We created a bunch of content with Tiago and NOVO Brazil Brewing Co./ NOVA Kombucha because we believe our industry can benefit from their story. If you visit San Diego, the Mission Valley location is a can’t miss destination. DM me and I will meet you there 🙌 #restaurants #brewery #storytellers #creatoreconomy #influencercollaboration