Great progress by our friends across the pond
🚨 Important News! 🚨 RoadPeace has welcomed a significant shift in how road collisions are described, following National Highways’ decision to phase out the word ‘accident’ from its communications. The move has been hailed as a crucial step forward in recognising that road deaths and injuries are preventable, and it aligns with growing demands for accountability in road danger reduction. For many years, RoadPeace has led a ‘Crash Not Accident’ campaign, urging authorities, the media and members of the public to use terms such as ‘crash’ or ‘collision,’ arguing that ‘accident’ implies inevitability and downplays the human error or negligence often involved. National Highways has now joined this effort, replacing ‘accident’ with ‘collision’ in its communications, including social media and other documentation, though the change on roadside signage will take longer. Now we just need to work on BBC Radio 2... Read more: https://lnkd.in/eez5pKEP Laura Laker Kate Davidson MBE Edmund V King OBE Jamie Hassall Ruth Purdie. OBE Amy Westby Vicki Bristow #CrashNotAccident #LanguageMatters #RoadCollision #RoadCrash #RoadSafety #ChangeTheNarrative #VisionZero