California Design Den reposted this
At this year’s #Accelerate2024, I hosted a breakout session on Scaling Reach with Advanced Advertising solutions at Amazon Advertising. I had the pleasure of sitting down with Sylvio Lindenberg from Quartile and Deepak Mehrotra from California Design Den, who began their journey at last year’s event. Their success story of leveraging Amazon's Ad products and embracing insight-driven, dynamic optimization inspired our audience. Key takeaways for advertisers: - Adopt a holistic, omnichannel advertising approach: Successful brands utilize Amazon's full suite of ad solutions from Sponsored Ads to Amazon DSP, Streaming TV, and AMC – allowing them to reach customers across the entire purchase funnel. - Use real-time insights and automated optimization tools to help adapt campaigns, discover new audience trends, and maximize the efficiency of ad spend. - Carve out a dedicated "Advertising R&D" budget to test new strategies, audience targeting, and ad formats. This forward-looking innovation and experimentation mindset can fuel sustainable growth by uncovering emerging opportunities. #Advertising #Amazon #Innovation #Optimization #SuccessStory #AMC #ADSP #Stream #AmazonAdsPartners
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