Investing in tech is a major decision for many agencies, and it's often a significant financial commitment. Our demand generation manager, Nicholos Berry, explains why chasing the app trend might not be the best use of your agency's resources.
Are your tech investments truly empowering your clients, or are they hindering your agency's unique value proposition? It's easy to get caught up in the latest tech trends, but it's important to consider the potential downsides. In my recent blog post on Canopy Connect, I discuss why apps might not be the best investment for your agency. Think about it: -Are you alienating clients who prefer traditional methods? -How much of your budget is being diverted to app development instead of core services? -Are you mistaking app downloads for meaningful client engagement?