Why we do it right here!
✨ Reflections from this past weekend at SXSW in #austintx 🏕 The outdoor recreation participant base has grown consecutively over the past 8 years, adding over 14M participants since January 2020. The surge in outdoor activity during COVID paved the way for entrepreneurs to bring tech and innovation to the outdoors -- helping us connect, before we disconnect. I was fortunate to be surrounded by some of these founders, including: Jonathan Newar from Captain Experiences, Matt Oesterle from Ramble and Sam Shapiro from Grounded. 💡 The next generation of outdoor rec participants is more diverse, including increases in participation among Black, Hispanic, and LGBTQIA+ people, according to the Outdoor Industry Association. Organizations like Together Outdoors are supporting this new wave of adventurers. 🚤 Any day on the water is a good day, but it's even better when you reel in a large mouth bass with the help of Captain Experiences. 👯♀️👯♀️ Spending time with my fabulous coworkers Madelyn Rutter Ellie Davis and Sammie Hasen from TechNexus Venture Collaborative at Midwest House was a pretty amazing way to kick off #internationalwomensmonth.