Can your #competition be used creatively to further your brand? Any other examples besides KFC? #capturehigh #brand #business #startups #visibility #differentiation #entrepreneur #advertising #communication #creativity
I help brands - and personal brands - cut through the noise | Award-Winning Art Director | Tedx Speaker | Cannes Future Lions Judge
KFC got sick of copycat brands and THIS is how they responded 😆 When you're as big as KFC, it's hard to stop brands copying you. You can work your legal team into the ground or, you can assign the task to your creative team. Creativity is ALL about problem solving. In this case, turning the focus away from the copycats and towards the consumers: 'how do tell our consumers that KFC is THE legacy fried chicken restaurant of choice?' And then... a masterpiece. Bravo, KFC.