Carve Communications, Inc.

Hot off the press! 🔥 Our clients turned heads at Toy Fair 2025 with their products. Check out the coverage we secured for them in… ⭐️ The “Associated Press” (Abacus Brands and Pixicade) ⭐️ “The Strategist” from “New York Magazine” (Playmobil and Droyd) ⭐️ “The Toy Book” (AMAV, Vango, and Hey Buddy Hey Pal) ⭐️ "Fox & Friends" (Golden Bear) ⭐️ “Tom’s Guide” (Droyd) ⭐️ “Fox News” (Bumpas) ⭐️ "BestReviews" (Jumbo) Congratulations to our clients and Carvers for their great coverage. Anyone ready for Toy Fair 2026? 😏

How’d you… turn an opportunity for a quote into a full-blown feature story? That’s what Carver Marely Arias did for our client G2A for “Insider Gaming.” Here are her tips on writing a spokesperson quote: ✅ Consider pulling soundbites from a recent interview, panel, or webinar your spokesperson participated in. ✅ Revisit your weekly check-in notes for anything valuable they might have shared face-to-face. ✅ Check your spokespeople’s LinkedIn posts for any insightful takeaways or thoughts that might help you draft. Our latest “How’d You Get That Hit?” newsletter covers more of Marely's thoughts on pitching industry predictions, what to do when your media connection changes outlets, and more. Check it out now:

Bigger isn’t always better. Here’s an example: 🌊 Coral reefs cover just 1% of the earth’s surface but support 25% of all ocean life. Sometimes smaller is smarter, faster, and just plain better. Not convinced yet? David Barkoe shares more about betting on small in his latest article: https://lnkd.in/gK6kvuMx

We appreciate every one of our Carvers around here. So we got them a little gift last Friday for Employee Appreciation Day: Lunch on us 🍕 Because there’s nothing we take more seriously around here than food (and our clients, of course). Happy Employee Appreciation Day to all our hard-working Carvers!

That’s a wrap on Toy Fair 2025! Our clients and team did a fantastic job this week at the Javits Center in New York City, where more than 20,000 toy professionals, media partners, and influencers gathered to get a look at the latest trends and products. Our Carvers not only represented on the show floor itself — but also at our exclusive Carve-X experience for media and content creators to engage with our clients’ products in a more hands-on and immersive environment. The results? Coverage for our clients in "AP News," "The Toy Book," "Fox & Friends," "Tom's Guide," and more. Plus, great live feedback: ✅ “Carve-X was a great idea!” ✅ “That booth across the aisle saw all the media Carve brought our way and wants to talk to you before the end of the show.” ✅ “We’ve been burned by PR agencies before, overpromising and underdelivering. We need to see ROI, and your scoring system seems to do just that.” Congratulations to all our clients and kudos to our Carvers for all your hard work to make Toy Fair and Carve-X successful!

Your innie wants you to get an expert ghostwriter. 👀 What should a ghostwriter know how to listen for? ⭐️ Key phrases: Every executive has signature sayings. Some of our clients love “LFG” or “nothing short of.” A great ghostwriter knows when and how to use these to make content feel authentically you. ⭐️ Beliefs worth revisiting: A ghostwriter digs into your guiding values and philosophies. These should not only influence what they write, but how they write it. ⭐️ Stories: You’d be amazed at how many stories you can uncover when you listen carefully. Personal experience is gold for hooking audiences. ⭐️ Overall tone: Are you more positive or controversial? Do you like to challenge the status quo? A skilled ghostwriter understands these nuances. When your ghostwriter knows how to listen for these things, your content will feel just like you — only better. Happy National Ghostwriting Week! Hit that follow button for more smart content tips and tricks.

🎉 Big news! Our very own Scott Goldberg has joined the Editorial Committee for Astra! Since 1992, Astra has been a champion for independent retailers, manufacturers, and sales, fostering creativity, culture, and community impact. They couldn’t have picked a better expert or advocate for the industry. Congrats, Scott!

Happy Toy Fair Week! 🎉 This weekend we’re back at the iconic New York Toy Fair at the Javits Center, ready to reunite with our toy industry friends and get a sneak peek at what’s coming in 2025. We hope to see you there! If you’re interested in learning more, DM Scott Goldberg!

Building a content strategy that attracts audiences and sets your brand apart can feel intimidating. So Carver Mariela Azcuy offers a different way to think about it: 👉🏾 Differentiation comes from a strong Point of View — one that reflects how you approach your business or provides a better way forward for the industry. 👉🏾 At Carve, we call these Core Beliefs. They are a core component of your communications strategy. 👉🏾 Not every statement is a core belief. Use these six qualities to determine what deserves to be documented and extrapolated on in your strategy. How can you build out those core beliefs? Mariela shares more in her article below: https://lnkd.in/gvYEr2_C

We’ve partnered with countless toy brands for PR — which means we know some awesome toy and parenting reporters. Emily (Potrzuski) Auriemma gathers some of our best partners in her latest article: ⭐️ Marisa LaScala, Senior Parenting and Relationships Editor at “Good Housekeeping.” She’s very responsive and prefers an early lead time for her stories. ⭐️ Cat Bowen, Senior Editor of Commerce, Reviews at the world’s largest lifestyle publisher, “Hearst.” Cat writes about everything from strollers to pop-culture/kidult (“kid adult”) fandom products. ⭐️ Maya Polton, a freelance writer. Her work appears in “Parents,” “VeryWell Family,” “Better Homes & Gardens,” among others. She’s very receptive to pitches on trends in the toy industry! ⭐️ Bridget Carey, a reporter at “CNET.” While she mostly covers tech, she also covers trends and loves products that mix playtime and tech. ⭐️ John Mihaly, a regular contributor to “Buzzfeed.” John’s into pop culture and loves to “employ” his kids as his on-site toy reviewers. Add these reporters to your media lists — especially for the upcoming Toy Fair! For more tips on pitching these reporters, check out Emily’s article: https://lnkd.in/dapbFV4M