CASTILLA ROOFING INC.

Spring into action with our superior roofing solutions. Happy Easter!

It was an ordinary day, starting earlier than the usual working hours. I was continuing to listen to my favorite podcast channel, and today's was the construction marketing with purpose! Jorge came in to get some brochures, and I launched into sharing insights from the podcast. However, to my surprise, it seemed Jorge was about to teach me something even more valuable. Jorge began to shed light on his unique approach to prospects. He wasn't just offering our services; he was establishing a genuine connection. But what truly struck me was when he said, "We don’t wrap our brand new vehicles and don’t wear branded polo shirts with clean-shaven faces to ask homeowners for money without giving them the best services. We are proud of what we are doing." This statement resonated deeply with me, igniting a spark in my marketer's brain. It was a profound realization of a sales truth. Jorge's approach underscored the importance of authenticity and dedication to quality service. Our leaders conduct meetings daily. Castilla vehicles are washed and organized, not to show off, but to ensure functionality and efficiency. Our team comes in uniform, prepared to serve the community. It's not about the outward show, but about the sincerity of our mission. And while I could delve into the intricacies of our training sessions, safety meetings, and other details with our extremely professional supervisors and crews, something that companies usually talk about, I won't. Even some companies highlight those points without having them, but for us, it's part of our company routine. Because we're not about painting a perfect picture; we're about being a real company, with real people, offering real services. At Castilla, we believe in authenticity and dedication to service. We live by our motto: "Your satisfaction is our reputation." The only image I found to match the story:)