Castled.io reposted this
Excited to announce that Castled is partnering with Mitzu.io to create the first-ever warehouse-native retention and analytics engine for large B2C brands. 𝐓𝐡𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦 B2C brands store vast amounts of customer data in their cloud data warehouses, which they need to leverage to solve their retention and product analytics use cases. Currently, this process involves shuffling hundreds of millions of data points across your DWH, customer engagement tools, and product analytics platforms, leading to four major issues: 𝐃𝐚𝐭𝐚 𝐒𝐢𝐥𝐨𝐬: Traditional customer engagement and product analytics platforms operate in isolation, preventing a unified view of your customers for product and marketing teams. 𝐒𝐤𝐲𝐫𝐨𝐜𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐬𝐭𝐬: These platforms charge based on the volume of data points ingested, causing costs to skyrocket as data consumption increases. 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐃𝐚𝐭𝐚 𝐔𝐬𝐞: Often, only a fraction of your customer data in DWH is used for retention and analytics purposes, leaving valuable customer insights untapped. 𝐋𝐞𝐚𝐤𝐲 𝐏𝐢𝐩𝐞𝐥𝐢𝐧𝐞𝐬: Data pipelines are often error-prone and cause delays, resulting in a suboptimal customer experience. 𝐓𝐡𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐂𝐚𝐬𝐭𝐥𝐞𝐝 + 𝐌𝐢𝐭𝐳𝐮 With Castled + Mitzu, your customer data never leaves your data warehouse. 𝐔𝐬𝐞 𝐂𝐚𝐬𝐞: 1) Analyse user behaviour and create granular cohorts, such as churning users, in Mitzu. 1) Send these cohorts to Castled for engagement across multiple channels like email, SMS, WhatsApp, push notifications, and in-app messaging All without copying a single piece of data right where your data lives.