Category Management Association

💡 Big insights don’t always require big budgets! With the right mindset—clear thinking, a solid process, and a researcher’s curiosity—insights teams can uncover powerful solutions, no matter their resources. 💪✨ ARC’s Kathy Rietschel shares how to be scrappy and succeed. Don’t miss this must-read! 📖 Read more: https://lnkd.in/gJ8vnGwY #CatMan #Insights #Research #Innovation #ScrappySuccess

Your Playbook for Vendor Management Success! Struggling with vendor selection, RFPs, or finding the right solutions for your business? With data overload and time constraints, an effective vendor management process is more critical than ever. Join us as we unveil a series of Member Only Vendor Management Playbooks to help you navigate assortment planning, promotions, pricing strategies, and more with confidence. Presented by: Chris Conroy, VP Content & Member Engagement M. Craig Hodnett MBA, ARC Advisor Don't miss this expert-led session designed for category managers, shopper insights pros, space planners, and retail professionals. Whether you're an RFP pro or tackling your first vendor search, this webinar will streamline your process and set you up for success! 📌 Register now! https://lnkd.in/gZFPfs3A #VendorManagement #RetailSuccess #CategoryManagement #ShopperInsights #SpacePlanning #RetailInnovation

🚴♀️ New Podcast Episode: Category Management On A Bike! 🎙️ Lauren Bijur’s journey started with a personal mission to heal through food—20 years later, she’s shaping the grocery industry alongside Bob Mariano. 🛒✨ Tune in for a fascinating conversation on courage, creativity, and the art of category management. 🎧 Listen now: https://lnkd.in/gTEmPAcQ #Podcast #CategoryManagement #GroceryInnovation #FoodIndustry

🚀 Retailers, take note! If you’ve ever wanted to connect with innovative, mission-driven brands, this is your chance. Our friends at RELEX Solutions are spotlighting some incredible opportunities in the retail space—don’t miss out! #RetailInnovation #BrandConnections #CategoryManagement

Data Analytics is Dead! 🚨 The game is changing. For years, 80% of efforts have been spent on collecting data—now, the focus is shifting to Insights and Action. Join Dr. Kevin McCarthy PhD, CEO & Co-Founder of Advise as he explores how this shift is transforming category management and business strategy. Register now: https://lnkd.in/g4MEUgFZ Don't miss out—adapt or be left behind! #CatMan #DataAnalytics #InsightsToAction #AdviseCPG

🎉 Congratulations to Jack Mitchell on this well-deserved recognition! 🏆 For nearly 20 years, Jack has been a driving force in Category Management and Shopper Insights, shaping the industry with his innovation, mentorship, and leadership. His visionary approach led to the creation of Shelf IQ, a groundbreaking tool that has transformed planogram management for retailers and manufacturers alike. By eliminating inefficiencies and streamlining workflows, Jack’s contributions have saved organizations countless hours, improved execution, and empowered category teams to focus on strategic growth. His impact is undeniable, and his legacy continues to inspire the industry! 👏 Join us in celebrating Jack’s achievements and his dedication to pushing the industry forward! #CategoryManagement #ShopperInsights #RetailInnovation #Leadership #AwardWinner #CategoryManagementAssociation

🚀 Omnichannel is the Future—Is Your Category Management Strategy Keeping Up? Retail is evolving faster than ever, and one thing is clear: omnichannel is here to stay. But too many Category Management teams still operate with a brick-and-mortar mindset. It’s time to rethink, reimagine, and realign for the omnichannel era. That’s why we’ve partnered with Chris Perry from firstmovr to bring you an exclusive content series packed with insights to help you expand your impact across digital and physical channels. Dive into our latest articles and stay ahead of the curve. Plus, CMA|SIMA members get access to extended content and exclusive videos in the Members Resource Library! Read more & future-proof your strategy now! Link > https://lnkd.in/g82EvZru #Omnichannel #RetailStrategy #CategoryManagement #Ecommerce

New Webinar 🔎 Navigating Retail Trends: Decoding Consumer Shifts with R. J. Hottovy, CFA, CFA – Head of Analytical Research, Placer.ai Gain key insights into: The latest location analytics shaping consumer staples retail Shifting perceptions of value & the rise of healthier lifestyles Migration trends & their impact on retail foot traffic Category-level performance shifts & what they mean for the future Stay ahead of the curve and adapt your strategies with actionable intelligence from industry experts. 📅 Save your spot now! ⬇️ https://lnkd.in/gVuU4MA4 #RetailTrends #ConsumerBehavior #RetailAnalytics #Webinar

Smarter Shelves, Better Sales: How Coca-Cola Leverages AI! Join Coca-Cola and Harmonya as they reveal how AI-driven product insights are transforming category management. From sweetener types to functional ingredients, discover how enriched data is reshaping shelf strategies and retailer conversations. 📢 Featuring: Rylee Rogers, Category Sales Advisor, The Coca-Cola Company-Cola Gina Carbone, Senior Customer Success Manager, Harmonya Don’t miss this deep dive into the future of AI-powered retail! 🚀 https://lnkd.in/eTCq5XeM #CatMan #AI #RetailInnovation #CocaCola #SmarterShelves

🔊 As co-emcee of the 2025 CMA Conference, ARC Advisors’ Mike Gervasio got an up-close perspective on the pulse of ARC’s signature event. Now, Mike shares with you his key takeaways on the lessons learned from Conference – and what attendees should be doing to make 2025 their best year ever.     Check out more here! https://lnkd.in/g3FrZeFV #CatMan #ArcAdvisors #Resource #CommunityLearning