Category Pirates

Complexity is the enemy of legendary. The more complex your strategy, the less implementable that strategy is. People often confuse strategy with planning — but don’t conflate the two as a category designer. All great strategies are simple.

Everything we learn comes from somewhere — whether it’s from someone we look up to or something we experience. We’re excited that Category Design Academy pirate Danny took our “something” to carve out his own Ruckus Makers category in the education space 🧠📚 Check out Danny's legendary work here: https://buff.ly/4d48RKi

Business is like anything else that you love to do—it’s 1000x greater with people you love.  In our experience, long-term business relationships yield 10x more proposals and prospects via word of mouth. That’s why you want to form relationships that last well beyond your time (or your client’s time) at any one company. The goal is to build lifelong professional friendships. Because long-term business relationships are a source of massive joy. Great consultants and advisors make sure their Superconsumers get massive outcomes, whether or not they make a dollar more on the existing contracts.  We reject the premise that "business is business." All business is personal.

Some of the most successful companies in the world (Amazon, Tesla) predicate themselves on a one-page strategy. If you’re able to concisely explain what your strategy is—and make it make sense to people who are outside of business—you have a powerful tool for designing and dominating a category. Strategy is about simplicity, which is why having a 1-page strategy is so important.

The fundamentals of category design come back to one thing: Creating legendary outcomes. Regardless of what you think, say, or do, be confident in what you’re working on. You’re not here to simply solve a problem. You’re here to change the future 📈

What's your strategy? Ever notice how hard it is to answer that one, simple question. So we created a A FREE 5-Day Email Strategy Course. (L👇🏻nk in comments) Give it a try. The price is right 😎🏴☠️

The B2B Tech Marketer’s Guide To Category Design: •How To Engineer Your Market •Find What Makes You Different •And Become A Category Queen (link in c*mments 👇🏻👀)

Why did Tim Cook’s latest move at Apple's WWDC 2024 make perfect sense? Christopher Lochhead 🇺🇸 🇮🇱🎗️🏴☠️ and Eddie Yoon break down the strategic brilliance behind Apple's partnership with OpenAI and its new "Personal Intelligence" category. Check out the full video here: https://lnkd.in/g5Tyz9T8

A pirate-y point-of-view on growth strategy.

FREE READ: The Marketing Funnel Funeral: How To Replace Dusty Funnels With Dynamic Flywheels That Attract, Engage, And Retain Superconsumers (link in c*mments 👇🏻)