Cattlemen’s Beef Board | Beef Checkoff

Meet Charles and Vanessa Stevens of SC Ranch in Hawaii, where they raise beef on the rugged slopes of Mauna Kea. Much of their ranch is located at 4,000 feet elevation, and they keep every bit of their beef right on the island – “born local, staying local and feeding local people.” This story is part of a series by Beef Checkoff contractor, the National Cattlemen's Beef Association and the Hawaii Beef Industry Council, showcasing family-owned ranches, butchers and restaurants in Hawaii. Head to Beef. It's What's For Dinner.'s Instagram to watch more stories like this: https://bit.ly/4dElTib #BeefCheckoff

Every time you sell cattle, a buck from each head goes to the Beef Checkoff. Whether it’s domestic or imported, that dollar helps fund the marketing, research and education efforts that keep beef on top. Half stays local, and the other half fuels national campaigns. It’s your money working to boost demand, open up new markets and keep consumer confidence strong. Want to know how it all adds up? Learn more about how your Checkoff dollars are used: https://bit.ly/4cS0TTW #BeefCheckoff

Concerned about where your Beef Checkoff dollars go? Many cattle ranchers ask if their contributions are truly making a difference. The truth is, every dollar you contribute helps drive demand for beef through crucial research, promotion and education. Read the full story and discover the real impact of your investment in the Beef Checkoff program: https://bit.ly/4e3O2ic #BeefCheckoff

Meet Chloe Wilson from Sabinall, Texas, a dedicated member of the Consumer Trust Committee. Hear why she’s passionate about serving on the Beef Board and what she likes about Checkoff-funded programs. #BeefCheckoff

Science teachers on farms? Yep, it’s happening. An On the Farm STEM event, hosted by the New York Beef Council, offered teachers a chance to see how beef and dairy producers really do things. They got a first-hand look at rotational grazing, soil health and the tech producers use every day. Now, they’re taking that knowledge back to their classrooms to show the next generation what it means to produce beef the right way. Your practices aren’t just feeding people – they’re educating them too. Learn more about what they saw: https://bit.ly/4dxjVzX #BeefCheckoff

An independent study revealed that without Beef Checkoff funds, U.S. beef export demand would have been 372 million pounds (11.5%) lower per year in key markets. This analysis highlights the critical role of the Beef Checkoff in driving global demand. Want to learn more about how your Checkoff dollars make a difference? Read the full study here: https://bit.ly/3Z5Jh3E #BeefCheckoff

A Checkoff-funded video from Beef. It's What's For Dinner. is showcasing how responsible grazing helps restore prairies, fight invasive species and make the most of our natural resources. This is how your practices protect and enhance the land while producing quality beef. Watch “Raised and Grown” and share how your work keeps the grass greener. #BeefCheckoff

Competition among proteins on restaurant menus and at retail stores is fierce, but we’re keeping beef front and center. The Beef Checkoff is tackling this competition head on, ensuring your hard-earned dollars are driving real results. Want to see how we’re making sure beef stays the top choice? Find out what we're doing to keep beef on the table: https://bit.ly/3X6pyhv #BeefCheckoff

Catch the latest episode of The Stock Exchange Podcast, where Sarah Metzler, the Cattlemen's Beef Board Senior Director of Organizational Communications, chats with Will Jordan about the Beef Checkoff. Get the inside scoop on who can be a contractor, the role of USDA oversight, and how the CBB financial team operates. Tune in now: https://bit.ly/3z0HUZu #BeefCheckoff

We made sure beef took the spotlight at the Little League International World Series, courtesy of Checkoff-funded Beef. It's What's For Dinner. We’re not just feeding these young athletes – we’re showing them what real nutrition looks like. From player meals packed with beef to hands-on activities teaching kids about our industry, this event put beef on the map for families around the globe. Learn more about how we’re promoting beef to the next generation: https://bit.ly/3yYyRIs #BeefCheckoff