Causal

Come work with us at Causal! We are offering a $10k referral bonus for anyone who successfully refers a friend to join our team. We are currently hiring for both Product Engineers and Backend Engineers. Over the last year, we have grown substantially to hundreds of customers and hundreds of thousands of users. We are a lean team and looking to grow the team to build the ultimate business planning platform for startups and SMBs. DM me with any referrals 🚀 (link in the comments for open jobs)

Exciting news: We are offering a $10k referral bonus for anyone who successfully refers a friend to join our team here at Causal. We're undergoing substantial growth and are looking for more talented folks to join our engineering team. We are looking to bring on Product Engineers and Backend Engineers. Link the comment for the JDs. Please DM me if you know anyone in your network who wants to join our team and help build the ultimate business planning platform for startups and SMBs 🚀

🚀 Huge shoutout to Causal for completely changing the way I approach financial forecasting and budgeting! 🚀 After years of wrangling with Excel spreadsheets, I can confidently say Causal has made my workflow so much smoother. Here’s why I love it: 🔄 Automated Sync – It connects directly to my financial data, so updates are effortless. 📊 Stunning Visuals – No more tweaking charts and graphs; Causal handles all the visualizations for me. ⏱️ Major Time Saver – Say goodbye to manual formulas and constant error-checking! If you’re still stuck in Excel, I highly recommend giving Causal a shot. It’s freed up tons of time for me to focus on strategy, and it could do the same for you! #FinancialPlanning #Forecasting #Budgeting #Causal #FinanceTech #Efficiency

Causal rocks! At our first monthly financial review meeting this week using our new Causal models, our three owners were super impressed. After a brief walk through describing the nuance of the complex reports I've built, our meeting quickly transitioned into substantive strategic discussions for over three hours. New insights into our financial picture were revealed by the Causal charts. We quickly changed model data on the fly to explore the impact of various scenarios that arose during the convos. I also was able to quickly add a new Causal report before the person describing the report was even done describing his request. At the core, Causal absorbed the complexity in our use case and allowed us to see the impact of scenarios on slices of our business in succinct, yet powerful ways that were impossible in Excel. Finally, we were finally able to sunset a monster Excel sheet that had evolved over 8 years! I could say much, much more but I'm uber thankful for the Causal team for an excellent product and extraordinary support!

Excited to be presenting at the GrowCFO Budgeting & Planning Tech Showcase tomorrow! In my presentation, I will be showing how Causal can supercharge business planning for any startups and SMBs by leveraging our platform for financial modeling, forecasting, budgeting, scenario planning, etc. Link in the comments to register 👇

✨ Big shoutout to Causal for transforming the way I handle financial forecasting and budgeting! ✨ As someone who's spent countless hours managing Excel spreadsheets, I can honestly say that Causal has been a game-changer. Here are a few reasons why: 📊 Automated Sync – Causal syncs directly to my financial data, making updates seamless. 📈 Beautiful Visualizations – Charts and graphs are auto-generated, no more fussing with Excel formatting. ⏱️ Time Saver – It eliminates the need for manual formulas and tedious error management. If you’re still stuck in the Excel grind, I highly recommend giving Causal a try. It has freed up so much time for me to focus on more strategic work, and it might do the same for you! #FinancialPlanning #Forecasting #Budgeting #Causal #TimeSaver #FinanceTech

At 12 years old, Canva is at $2.3B ARR, growing 50%, and profitable. We dug into the data behind this iconic company → go.causal.app/canva Interesting takeaways: 1️⃣ Canva is not slowing down: YoY growth has been at 50% since 2021, and looks like it'll significantly beat that in 2024. 2️⃣ Revenue per employee is growing: with over 4,000 employees, Canva still has $500k+ ARR per head 3️⃣ There's lots of room to grow: Adobe has built a $500B business on top of creative tools over 40+ years Check out the full dashboard here, and shout-out to the folks at Sacra for providing the data behind the dashboard: go.causal.app/canva

This is an announcement I have been waiting to share 🚀 We recently launched Listograms in Causal and it's one of my favorite product releases we have had this year. The Listogram is useful for visualizing data like: - Revenue by Geography - Opex spend by Team/Vendor - Payroll spend by Department/Country etc. We've also introduced the ability to 'roll-up' (e.g. roll-up months into quarters/years) meaning you can now easily see, for example, your Revenue by Country for Q2 2024. We have incorporated Listograms in almost every single one of our internal Causal dashboards. Congrats to the team for shipping this quickly!

New level of product-market-fit is when your customers create a Causal slack emoji 😎 In all seriousness, I love it when customers share messages like this with me because it speaks to what we have built here at Causal and how much our customers appreciate it.

Here's how SLG (sales-led growth) helped turn Causal into a PLG (product-led growth) company: We always wanted Causal to be a product like Notion or Figma — valuable for complex use-cases in big companies, but easy to get started with for smaller companies. For our first 18 months, Causal was fully self-serve. People would sign up and try the product out, and we'd reach out to them to get their feedback. Here's the issue, though: most people won't give you feedback, they'll just churn. We were stuck in a rut, where lots of people thought the product was "cool", but no one was sticking around or paying us money. Everything changed in January 2021 when we started doing sales. Instead of signing up for the product, people would book demos on my Calendly link, and I'd actually talk to them. This let us learn things 100x faster: 1. Messaging/positioning: sales gives you real-time feedback on whether your narrative is resonating. Every call is a chance to iterate on how you talk about your product. 2. Product roadmap: when you're doing a demo, prospects will ask "How can I do X?" or "Can this do Y?". This will define your product roadmap. 3. Retention + engagement: we did high-touch customer success, setting up shared Slack channels with each customer. This was a firehose of feedback (and occasional bug reports). Today, Causal is primarily product-led with a bit of top-down sales sprinkled on top. But without the learnings we got during those early sales-led days, the product and business would never have reached the point of maturity that lets us be product-led today.