Centerfield

Hey followers, need a little Centerfield refresher? 25% of Fortune 100 brands partner with Centerfield to acquire more customers from digital media at scale. We’ll leave it to our CEO Kris Barton, SVP of Client Strategy Avishan Hojat, and SVP of Product Michael Brock to explain how this is achieved. #customeracquisition #marketshare #centerfieldsolutions

Centerfield's EVP of Technology, Aniketh Parmar, recently joined a panel discussion at the Association of Information Technology Professionals - Los Angeles (AITP-LA).   Aniketh, along with industry leaders Christopher Daden, Edward Khoury, and ★ Tony Karrer, delved into the latest trends and challenges in #AI,#TalentManagement, #RemoteTeams, and #Cybersecurity.   This event was a great opportunity to share insights, network with industry peers, and showcase Centerfield’s commitment to technological innovation.   Thanks to AITP-LA and Accenture Scott Francis for hosting!

Efficiency is the key to winning the customer acquisition game. In Week 2 of our Supercharging Customer Acquisition series, we explore how optimizing efficiency transforms customer acquisition strategies, ensuring our partners get the most from their performance media while reducing friction in their sales funnels. #superchargecustomeraquisition #articleseries #efficiency

Centerfield is proud to announce the opening of two new offices in Jamaica. As a leading member of the Jamaican Global Services Sector (GSS), Centerfield is committed to providing jobs and contributing to the country's economic growth through the employment of more than 2,000 locals across our Kingston, Montego Bay, and now Portmore offices. Among those in attendance at our ribbon-cutting ceremony was Jamaica's Minister of Industry, Investment, and Commerce, Senator Aubyn Hill, who noted that Centerfield is "helping to build the economic independence that will strengthen our political independence." Centerfield's SVP of Sales Operations, Eddie Choi, who helps lead our Jamaica operations, emphasizes Hill's excitement by saying "With these state-of-the-art centers, we're not only investing in cutting-edge technology, but—most importantly—in the people of Jamaica, because we know that our team is the heartbeat of our success." Read more about the impact here: https://lnkd.in/gVME2HeA

🚀 Unlocking the Power of Micro-Moments: The "I Want to Buy" Edition! 🛒 Capture consumers when they are most primed to make a purchase. Our final “Micro Moments” article dives deep into the "I Want to Buy" micro-moment, offering actionable insights on how to optimize your marketing strategies for maximum conversion. #micromoments #personalization #ecommerce

🚨 Cool AI Tool Alert 🚨 Currently geeking out about: Notebook LM from Google 📄✨ Upload your files and let the AI summarize, brainstorm, and answer questions from your documents. We even generated an AI-powered podcast using one of our B2B case studies—talk about next-level functionality! 🎧 Want to try it out? Check it out, listen to the podcast it generated for us here: https://lnkd.in/d6zVwQ5e Big thanks to Jason Shevik for sharing this incredible tool! #ai #techtools #productivity

Incremental Customers— it’s a relatively new term in marketing that refers to customers acquired through specific, targeted efforts that go beyond your usual reach. If you're unfamiliar with the ways gaining Incremental Customers may differ from business as usual, consider this a primer. In this article, we’ll explore what Incremental Customers are, why they’re important, and how you can leverage personalization and visibility to attract them. #customeracquisition #businessgrowth #marketingstrategy

John Busby, CMO at Centerfield gave an impactful presentation on the three challenges facing today’s B2B organizations at the GTM Partners summit. He said, “If your ROI from paid search hasn’t gotten 20%+ better in the last 24 months, you should really be exploring different solutions.” Here are a few photos from the event. Thank you John for sharing your expertise at this exclusive event!

Excited to introduce two talented new members of the Centerfield team! 🎉 🧢 Take a moment to get to know their unique stories and join us in giving them a warm welcome. 🙌⚾ 🌟 Welcome Nooreen F. – Media Buyer, Paid Social Nooreen joins us with experience in digital media buying, having worked on campaigns for Chanel at Mindshare. She loves exploring new places and taking pictures 📸, and if she could master any skill instantly, it would be speaking every language 🌍. Her favorite destination? Tokyo, Japan 🇯🇵! 🌟 Welcome Gayane Belonovich – Senior Product Designer With over 10 years of experience designing interfaces, Gayane has also mentored designers and won international awards 🌟. She’s always up for new challenges, like learning to surf 🏄♀️. If she could relive one day, it would be a snowy winter spent with her family in the mountains of Almaty ❄️. Her go-to place? Anywhere with her family, but she’s especially fond of the ocean 🌊. We are pleased to welcome these dynamic professionals to the team and look forward to their contributions and future success. 👏 #newhires #welcome #culture

Curious about how AI and ML can elevate your business? Recently, we had the pleasure of speaking with Gibson Bennett, one of our talented Data Scientists, about the transformative role of AI and ML in our operations and how we're equipping our team through our AI & ML Fundamentals Program. Learn more in today’s article! #ai #machinelearning #dataanalytics