Cerius Executives

Elevate your organization's performance with proven workplace strategies! In this video, Kristen McAlister and Clark Ingram, MBA, SHRM-SCP, CEBS, CPCU discuss actionable steps for enhancing employee engagement, leveraging top talent, and optimizing career paths. Stay ahead in today's competitive landscape by implementing these key insights. Watch now to propel your business to new heights! #BusinessSuccess #WorkplaceOptimization #TalentManagement https://lnkd.in/gD4NxtFh

The cost of employee turnover doesn't show up all at once. Often, it's not until months later you realize these costs are the very thing holding you back from your growth targets.

Looking to ramp up your sales game? Let’s dive into three proven strategies to boost your business. 1. Social Media: Harness the power of social media to increase brand visibility and engagement. Develop a content plan that resonates with your audience, showcasing your brand in a compelling light. Balance informative posts with engaging content to keep your followers hooked. Remember, with a third of internet users checking social media before making a purchase, a strong presence can drive sales. 2. Direct Engagement: Don’t shy away from directly pitching your product or service to potential clients. Shift your mindset from merely providing information to actively closing deals. Take a proactive approach by asking clients to commit during conversations. Whether it's securing a payment or signing a contract, don’t hesitate to seal the deal. 3. Discount Offers: Sales and promotions can be powerful tools to attract customers and drive sales. Even a modest price reduction can entice hesitant buyers to make a purchase. According to RetailMeNot, over half of shoppers are influenced by discounts and deals when making purchasing decisions. Leverage sales opportunities to not only boost revenue but also encourage trial among potential customers. Ready to take your sales to the next level? Implement these strategies and watch your business thrive. Connect with us at https://lnkd.in/gPFn5pcq for personalized guidance on maximizing your sales potential. #SalesStrategies #BusinessGrowth #MarketingTips

Are you wondering how to promote your business? In a recent conversation Kristen McAlister had with Caroline Alexa McBride they discuss 3 types of media in order to help you market your business. Check it out below. https://lnkd.in/eUuEZEQB

Which quadrant are you spending the majority of your day in? Recently Chris Shepard and Gary Leeman talked through how to categorize your activities in a simple way that can help you delegate and elevate. You can watch the full conversation below. https://lnkd.in/e67xGav5

Looking to boost your customer base? Let’s dive into two effective methods for generating leads. Active Lead Generation: Take the proactive approach by actively seeking out potential customers. Whether it's setting up booths at malls or hosting events, engage with people directly. Offer free samples or host events to showcase your product or service. This strategy isn’t limited to any industry—it’s about reaching out and connecting with your audience. If time is a constraint, explore online avenues like hosting AMA sessions on Reddit to engage with your target audience virtually. Passive Generation: Prefer a more hands-off approach? Passive lead generation might be the answer. Utilize marketing channels like billboards, newspapers, or social media to attract potential customers. Share compelling content on your social media accounts or collaborate with influencers to expand your reach. At Cerius, we leverage blogs to passively generate leads by sharing valuable business insights and expertise. Which method works best for you? It depends on your industry and available resources. If you’re in the food industry, active lead generation allows customers to sample your products. For consultancy agencies, passive lead generation through content marketing might be more feasible. Ready to explore lead generation strategies tailored to your business? Connect with us at https://lnkd.in/gPFn5pcq and discover how we can help you attract and retain customers. #LeadGeneration #BusinessGrowth #MarketingStrategies

What strategies can salespeople employ to maintain focus and tackle challenging tasks, like making phone calls, early in the day to optimize productivity? Kevin Juza addresses this question in a Cerius Executives conversation with Kristen McAlister. https://lnkd.in/eeFy7f2A

Are you an #hrleader that is uneasy about the offer letter you are about to send out? Listen to your instincts. Hiring a stranger for a full time permanent role has inherent risk. By using an #interimexecutive who is willing to convert to a direct role later, you reduce your risk of making the wrong hire. This method allows time for the executive and your company make sure each has made the right decision. To learn more about this tried and true hiring method, visit our website.

Decision making is one of the most important skills a leader can have. On today's episode of Cerius Leadership Kristen McAlister and Darby Vannier talk about how to make the right decisions. https://lnkd.in/gXvPb83j

Looking to streamline your business expenses for maximum profitability? Let’s break it down. In the world of business expenditures, there are fixed (overhead) costs and variable costs. Fixed costs, like rent and administrative expenses, remain constant whether your business is active or not. On the other hand, variable costs, such as wages and input costs, fluctuate with business operations. The goal? Boost profitability by lowering your break-even point—the point where revenue equals costs. As your revenue targets rise, so do variable costs. To counterbalance this, it’s crucial to find ways to trim fixed costs or overheads. How do you do it? Consider outsourcing tasks that drive up administrative expenses. Whether it’s payroll or tax computations, outsourcing can save you time and money. Embracing the “Gig Economy” allows mid-sized businesses to access top-rated executives for specific projects, reducing the need for full-time hires and cutting down on salary expenses. Similarly, renting equipment for short-term projects eliminates storage and maintenance costs associated with ownership. Another avenue? Developing an app. No longer just for big budgets, apps can be a game-changer for reducing overheads and increasing business outreach. Features like updates and advertisement options can be easily integrated within budget constraints. Additionally, focus on improving work processes for cost-effectiveness, investing in energy-efficient equipment, and embracing digitization to save on paper and streamline operations. Remote work options and modern connectivity tools further optimize cost management, ultimately reducing operating expenses and boosting profitability. Ready to optimize your business expenses? Explore these strategies and more at https://lnkd.in/gPFn5pcq. Start maximizing your profitability today! #BusinessOptimization #CostManagement #ProfitMaximization