CEVRA

On a Friday before a three-day weekend, of course you turn to that EV charging sage, Henry Rollins for inspiration. 🤣 Time. Charging an EV for the consumer is fundamentally about the contextuality of time. Charge at home or at a hotel overnight on Level 2, and your perspective of "charge time" is probably the time it took you to plug in your EV. On a road trip with the family and you stop for a nice breakfast, lunch, or dinner at a restaurant — and your "time to charge" perspective is probably if your EV reached your desired state of charge when you were finished with your meal. But if you are a rideshare driver or someone in a hurry (or the type that doesn't even like to stop for a 5-minute gas fill up) — then 30 minutes to charge might feel like a lifetime to you. Yes, we need more fast chargers. We need more high-power chargers. We need higher max charging capabilities of BEVs. We need better charging curves. We need better education of EV drivers around how to use their EV's charging curve to minimize total time spent charging on a trip. We need to minimize queueing time. And more. But charging is not just about the EV's state of charge, but also about the driver's state of mind. Some drivers will never be happy with EVs until they can charge in 5 minutes like their ICE vehicle. But for most everyone else, you can manage how long the time to charge "feels" - that 40 minutes to charge can be excruciating, or it can be a relaxing and enjoyable time eating a nice meal with your family, that only felt like the few minutes to walk from the car to the restaurant. EV drivers can only control part of how long their EV takes to reach a desired state of charge — but they control 100% of how they spend that concurrent time, and how long it "feels" to them.