The inimitable biotech leader Behzad Mahdavi, Ph.D., MBA, NACD.DC has published a book that should be on your radar.
MASTERING COMMERCIAL INNOVATION: CREATING PROFITABLE GROWTH FROM IDEAS
In today’s rapidly evolving marketplace, businesses must embrace innovation to thrive and stay ahead of the competition. However, many companies struggle to identify untapped opportunities for innovation-based growth and profit. It looks like they could do with some help...
In Mastering Commercial Innovation, a captivating book by industry veteran Behzad Mahdavi, Eng., Ph.D., MBA, we explore the concepts of successful commercial innovation through the story of Kevin, a charming and hard-working consultant on a mission to improve the bottom line of struggling companies across the world!
Join Kevin on his journey as he works with national and international clients representing different industries to enhance the innovation culture and financial performance of their diverse companies while explaining the principles of commercial innovation in clear and simple language. Using this narrative approach, Dr. Mahdavi’s book provides guidance on the processes of commercial innovation, enabling readers to achieve their own profitable and sustainable success. This is enhanced by the interactive aspect of the book, where Dr. Mahdavi uses the breaks between chapters to invite contributions from his readers, which could be included in a future edition.
Mastering Commercial Innovation is a must-read for business leaders, researchers, marketers, investors, MBA and Engineering students and anyone else interested in creating a culture of innovation and collaboration. Dr. Mahdavi offers practical guidance to build high-performance teams, foster a collaborative culture, and unleash the creative potential within organizations, providing the foundations for the next generation of innov-preneurs and innov-executives to drive sustainable growth and profit in their industries. By following the strategies outlined in this book, businesses can achieve sustainable growth and create a competitive edge in the market.
Whether you’re new to the field or already a highly experienced innovator, you’ll enjoy following the story of Kevin as he juggles his commitments to friends, family and clients. Learning about Kevin’s life will unlock your innovative potential and help you to achieve greater success in today’s competitive business environment!
Unearth the secrets of Mastering Commercial Innovation with Dr. Behzad Mahdavi, and embark on a transformative journey that will change the way you view innovation, profitability, and the path to enduring success.