Christie & Co

Today, consumers are increasingly seeking authentic and trustworthy brands that fulfill their wellness as well as philosophical priorities. However, how a person or client makes a decision, how a new product or idea is chosen is the mystery that has perplexed brand builders for centuries. How to crack the Conversion Barrier has been an elusive quest. . The conversion barrier has been cracked by our Christie Conversion CodeBreak methodology. Conversion CodeBreak Market Research is our proprietary qualitative research conducted one-on-one in private and personal interviews to delve deeply into uncovering specific target audiences’ exact buying motivators and the key Conversion Factor™ that will convert them from what they are buying now to what you are offering, stepping beyond the veneer of assumptions to understand and acknowledge existing behavior, true life patterns and decision motivators. . This process uncovers and identifies the six specific Characteristic Pods Christie and her team have identified that affect decision-making. . Pod 1: SENSUS (Sensations). Pod 2: ADFECTUS (Emotions). Pod 3: SENTENTIA (Opinions / Influences). Pod 4: SENSIBUS (Perceptions). Pod 5: LOGICAE & ABSURDE (Logic & Illogic). Pod 6: INCOGNITA (The Unknown). . Knowing how to analyze the intimate responses and integrate into all aspects of your brand, messaging, packaging, presentation and community is the outcome of the research-based Brand Architecture and will provide you the roadmap to support increased brand recognition now and into the future, no matter what challenges arise. . Supporting your goal to become an industry leader in expanded markets and acknowledge your pioneering spirit is so important. This proposal incorporates key elements for your success in expanding your brand awareness, catalyzing growth around your integrity and story. For over 30 years, we have helped companies who are dedicated to providing game-changing products such as yours go from Dream to Mainstream, entering new markets and maximizing penetration through meaningful and effective communications, marketing and growth support. It is an honor to be considered to help you!

NOTE FROM GILLIAN: Lessons from the Last Ringmaster: Business as a circus. . I recently attended Circus Vargas when it came to town and discovered that ringmasters and business owners have a lot in common: . 1. Both build their acts on trust. 2. They provide a unique sphere of safety and welcomeness. 3. They are a conduit, not a boss. 4. For both, there is no room for mediocrity because the complainers interfere with the success of the others. . Life (and business), like the circus, is all about knowing your act and performing with joy and expertise, and when you get to the end, be able to proudly stand up and go Taaa…Daaa. . Read the blog:: https://bit.ly/3A1gTFf . #circus #ringmaster #businessowner #pragency #marketingagency #thoughtleadership #wordsofwisdom

Happy World Entrepreneurs Day! . We want to give a special shout out to C&C’s founders and mother & daughter team, Gillian Christie and Alissa Sears, who define the spirit of entrepreneurship. They are true trailblazers and risk-takers who have taken clients from Dream to Mainstream, propelling growth while making a positive change. . #WorldEntrepreneursDay #Entrepreneur #trailblazer #risktakers #changemakers #moversandshakers #pragency #marketingagency

Daily reflection. We have so much to be grateful for. Family, friends, co-workers, this beautiful country. Every day we remind ourselves to enjoy our surroundings and appreciate what is in front of us. As the adage goes – more gratitude, less attitude. . #begrateful #gratitude #dailyaffirmation #reflection #pragency #marketingagency #santabarbara

Superzoo Success! We're back from an incredible week at #Superzoo in Las Vegas, where our CEO and Founder Gillian Christie connected with passionate pet brands both new and familiar. With 30 years of experience, Christie & Co. is committed to supporting the growth of ethical pet brands, from ingredients to grooming. Ready to take your brand from Dream to Mainstream? Let’s make it happen! #PetIndustryExperts #PetBrandGrowth #ChristieAndCo #SuperZoo #PetWellness #NewProducts #PetLove #Christieandco #PetIndustry

Daily Motivation. . ”Growth is never by mere chance; it is the result of forces working together.” – James Cash Penney . #dailymotivation #jamescashpenney #teamwork #worktogether #pragency #marketingagency #growth #roi

SuperZoo is bursting with innovation! So many have gathered here that are dedicated to the wellness and happiness of our animal buddies. Here are some photos of our favorite discoveries! #SuperZoo #PetWellness #NewProducts #PetLove #Christieandco #PetIndustry

Welcome Wednesday! We’re excited to be working with Pearl’s Premium Lawn Seed. We look forward to applying our expertise in the home and garden space to this premium brand. . https://bit.ly/3YnGbHK . #pearlspremium #lawncare #lawnseed #homeandgarden #agbrand #marketingagency #pragency #brandbuilding

Meet us at SUPERZOO - North America’s premier pet retail event. We'll be meeting with innovative brands and walking the trade show floor. If you're interested in taking your company to the next level, contact gillian@christieand.co . . #superzoo #petretail #networking #pragency

Case Study. We were tapped by Bio S.I. Technology to create demand for its unique products and variety of applications in agriculture, turf maintenance, and home gardens. To fully understand their audience, we conducted a national Conversion Market Research study. From the insights gleaned, we created a regional PR launch strategy and took the brand through a comprehensive re-brand, including packaging, sell sheets, and collateral. . As a result of the new brand identity, we secured exceptional coverage of Bio SI’s proprietary formulations and product lines, which helped grow the brand within the targeted markets. . Learn more: https://bit.ly/3ymlAsO . #biosi #branding #brandingagency #newlook #rebrand #conversionmarketresearch #launchstrategy #packagedesign #biositechnology