Circudyne

Our culture is in flux, with trust in institutions waning, especially among young adults. We believe brands can play in shaping cultural identity and filling the void left by traditional civic institutions. Brands have the power to create a sense of belonging and Shared Purpose, much like the iconic The Coca-Cola Company ads of the past. However, in today's segmented digital landscape, the challenge is how brands can genuinely connect with diverse audiences. Drawing on examples like Riversimple, Re:Dish Co. and On, we share how brands can lead the way by embracing circularity and resilience, aligning with the values of Millennials and Gen Z. These brands are not just selling products; they’re pioneering new cultural myths and driving collective action towards a better future. Thank you, Christian Rishel, Emily Beyda and Eric Pinckert, for inspiring this perspective! We look forward to hearing from our brand and climate conscious collaborators: Hugo Warner Dani Bartov Ben Deutsch 💥Jo Ann Herold, MBA Jan Swartz Warren Zenna Tom Goodwin Kyle Stapleton Hilton Barbour Alison McCauley Nicola Smith Rachelle Kuramoto Jody Friedericks Alice Goldsmith Dorothy Vollmer Lana McGilvray Claire Collobert Angelle Jennifer Singh Anne W. Andy Marshall Tyler Thompson Patricia Yager David Stone Eady Cynthia Curry Karen Flanders John Murphy Ben R. Jordan Bea Perez John C Reid Alisa Fiser Morgan Kathleen Bullock Nicole Toole Pam Ross #brandstrategy #culturalidentity #sustainability #leadership #marketinginsights #consumertrends #brandculture #sharedpurpose #brandidentity #brandadvertising

Imagine you take a visit to a world not too far into the future. It’s recognizable as our own, but it’s different in a certain way. Imagine that you bring back an artifact from this world. A magazine, perhaps. It’s a piece of evidence of that better world, which happens to be one in which brands have already risen to humanity’s present-day challenges. In it you can see how the vocabulary has changed. We believe that a better future awaits us if we choose to build it - and if we can gather a coalition of leaders who want to show the way forward in a tangible form. For this reason we are inviting brands across industries that believe they have a place in this future to make a showcase – one artifact at a time. With colleagues Julian Bleecker and Christian Rishel I have been creating this project: a magazine for brands that embodies the principles of circular and regenerative thinking, and the compelling methods of design fiction. Would you like to join us in making the vision tangible? Read on! Ben Lowdon Lydia Caldana Jon Hutson Uri Casademont Jan Rod Raz Godelnik Rory Sutherland Charlie Felgate Celia Hayes John Elkington Jeremy Connell-Waite Jeremy Grant Tom Penford Near Future Laboratory Meri Sahade Thomas Wagner Stephanie Hare Darren West Michel Monsellier Marco Macoratti Phoebe Tickell