Citruslabs

5 trends you can’t ignore when it comes to CPG marketing! As consumer preferences shift and competition intensifies, staying ahead in the CPG industry is more crucial than ever. Here’s what’s trending on the marketing side of things: 🎯Personalization: Consumers want products that feel like they’re made just for them. Data-driven customization is a game-changer. 🌍Sustainability: Eco-conscious choices are driving loyalty. Green practices aren’t just nice - they’re necessary. 📱Digital Transformation: E-commerce is booming. Brands that go digital win big. 🔥Influencer Power: Authentic voices = trust. Partnering with the right influencers boosts your brand. 🤖Tech Magic: AI and AR are redefining consumer interactions. Think chatbots and virtual try-ons! Check out our latest blog article to learn more: https://lnkd.in/gcpGBgVp #CPGMarketing #ConsumerTrends #Personalization #Sustainability #DigitalTransformation

Recruiting and retaining patients in clinical trials doesn’t have to be a struggle! Decentralized trials are changing the game, making the process smoother while reducing dropout rates. Curious about how to improve your study's recruitment and retention? 🎥 Check out our CEO’s, Susanne Mitschke, latest video for practical insights and actionable tips!

🚨 Final Call: Don’t Miss Tomorrow’s Webinar! Founders in the CPG space, this is your last chance to learn the best approach for elevating your fundraising strategies. Join us tomorrow for an exclusive webinar with Grace Gould, a CPG investor at Touch Capital. Here’s what you’ll learn: ✅ What investors really want to see in your brand ✅ How to craft a pitch that stands out  ✅ The key factors that can make or break your fundraising efforts Secure your spot today! Here’s the link to register: https://lnkd.in/gTG-Mrwj

Discover the secrets behind Mario Badescu’s timeless success! 🌟 In our latest episode, Susanne Mitschke sits down with Megan Picurro, the Director of Marketing at the iconic skincare brand, Mario Badescu Skin Care, Inc. We dive into how this beloved brand, rooted in the 1960s, continues to blend rich heritage with modern innovation. Megan shares her insights on how global marketing strategies keep the brand relevant and adored by consumers worldwide. Here’s what you’ll learn: ✨ The evolution of Mario Badescu from a small New York salon to a global skincare brand .  ✨ Balancing heritage with innovation in a fast-paced market.  ✨ The brand’s commitment to simple, effective, and sustainable skincare.  ✨ How consumer feedback and studies with Citruslabs shape product development.  ✨ Strategies for connecting with diverse global markets through social media. This is one episode you won’t want to miss! 🎧 👉 Available on Spotify and Apple Podcasts: Spotify: https://lnkd.in/g8NuEqgy Apple: https://lnkd.in/gy3WsgeF #Marketing #Skincare #BrandStrategy #GlobalMarketing #Podcast

In today’s market, the urge to stand out can push brands to make bold, attention-grabbing claims. But here’s the reality check: Product claims without solid scientific backing can lead to serious consequences - think costly lawsuits, damaged reputations, and steep regulatory fines! Here’s a quick overview:  🔍Consumer Scrutiny: Informed consumers are quick to fact-check claims, increasing the risk of legal challenges. ⚖️Tougher Laws: The legal landscape is tightening, with higher stakes for unproven claims. 🚨 Reputation Damage: Legal issues can hurt your brand’s reputation and long-term success. How to protect your brand? ✅ Be Accurate: Ensure all claims are backed by solid evidence.  ✅ Review Regularly: Keep your marketing materials in check. ✅ Stay Transparent: Build trust with honest communication. 👉 Read out latest blog post to learn more: https://lnkd.in/gNF29cSg

Join our exclusive fundraising webinar next week! 🚨 Founders in the CPG space - this one’s for you. Are you ready to elevate your fundraising game? Next week, we’re hosting a must-attend webinar with Grace Gould, a CPG investor at Touch Capital, who’s sharing her insider tips on leveling up your fundraising strategy. Here’s what you’ll learn: ✅ What investors really look for in brands they invest in ✅ How to craft a pitch that demands attention ✅ The key factors that can make or break your fundraising efforts This is your chance to gain actionable insights that can take your company to the next level! 👉 Register for free to secure your spot: https://lnkd.in/gTG-Mrwj

Making claims in advertisements? Ensure they’re backed by science! If your ads make claims that aren't backed by solid evidence, you could be walking into a legal nightmare. Failure to comply? You might face fines, lawsuits, or worse—your brand's reputation could be permanently damaged! Here’s why compliant advertising claims are essential: 1️⃣ Legal Protection: Avoid costly legal issues by substantiating all claims. 2️⃣ Consumer Trust: Build loyalty with transparent, evidence-based claims. 3️⃣ Competitive Edge: Stand out by being a brand that values honesty. 4️⃣ Strong Reputation: Trustworthy claims reinforce your brand’s integrity. 👉Read more about compliant claims in advertising in our latest blog article: https://lnkd.in/g4p6tf54 #CompliantAds #MarketingTips #ConsumerTrust #BrandReputation #Citruslabs

🔍 Ever wondered how the study process works? Here’s a quick look at how we do it at Citruslabs: Study Startup: 📝 We design study protocols, consent forms, and materials, ensuring everything meets ethical and scientific standards. IRB Approval: ✅ If needed, we handle the IRB approval, then kick off participant recruitment and data collection with all regulatory requirements in check. Study Execution: 👥 With a large participant pool, we recruit fast and keep participants engaged throughout the study. Data Analysis: 🔬 We collect data and apply rigorous analysis, crafting a customized study report that might also include skin grading or biomarker analysis. Product Claims & Seal: 🏅 After the study, we provide research-backed marketing claims and award the Citruslabs Tested Seal, proving your product’s effectiveness. 💡 Interested in elevating your brand with science-backed claims? Learn more about our process at Citruslabs: https://lnkd.in/ga_xyKCU #ClinicalTrials #Research #ProductDevelopment #DataAnalysis #BrandTrust #Citruslabs

What Makes Randomized Controlled Trials the Gold Standard in Clinical Research? 🏆 Our CEO, Susanne Mitschke, breaks down why these types of trials are superior when it comes to clinical research, check out her video below! #ClinicalResearch #RCTs #ScientificInnovation #RandomizedTrials

The Digital Transformation in Clinical Trials 🌐🔬 Technology is revolutionizing clinical trials, making them more efficient, accessible, and reliable. Here's how: 👥Easier Participant Recruitment & Retention: reach a wider audience online and keep participants engaged digitally. 📊Accurate Data & Real-Time Monitoring: wearable devices provide real-time data, reducing errors and improving insights. ⏱️Cost Efficiency & Time Savings: fewer physical sites and improved virtual check-ins to streamline the process. 🌍Greater Diversity & Inclusivity: removed geographical barriers for more comprehensive data. These types of digitized trials offer clear advantages over traditional methods, but data security and participant access still remain key challenges! 👉Read our latest blog post to learn more: https://lnkd.in/gwNuJebR