ClarityPX

Is your marketing strategy ready to make a BIG impact on the bottomline for your organization next year? If you haven't built a strategy that is connected to what your COO or CEO are thinking about, you need to stop.right.now and do these things: 1. Identify the key 1-3 things that are MUST DO's for your organization next year (typically revenue goals, or a specific service line needs to grow, etc.) 2. Identify where in your budget and time investments you will allocate at least 30-40% to driving growth in those areas. 3. What is left? Are those essential to meeting the overall goals of the organization? If not, is it time to let them go or to re-imagine them? 4. What measures will tell you if your work is driving toward those goals? If you don't know, ask the CFO or Revenue Manager and find out. 5. Set up reports or regular ways of tracking the impact, value or movement from your efforts. 6. Prepare a report template or dashboard so you can regularly tell your boss, CEO or COO about the impact of your work and you can share the growth and impact at manager meetings and anywhere else you get a chance to. When budget cuts come or they are looking to find "budget" next year, you can thank me then. 💪🏻

Can marketing and patient experience impact the bottomline? 100% YES! Take this project for example. When we evaluated the intake process for a regional healthcare organization, we identified several things that were getting in the way of adding more patients to their services. By reviewing the customer journey, evaluating the processes and procedures in place and updating that flow, we transformed things for everyone. The new process utilized everyone's time more efficiently, shared information seamlessly and ensured the patient was ready for the provider when they got involved...and we improved their intake time by 18 days! The result, which did not cost additional money to implement, was better for patients, better for providers and better for the bottomline. Yes, marketing and patient experience can drive bottom line results. What issue are you just "living with" that you're ready to fix today?

What’s your story? In healthcare and wellness, brand storytelling can differentiate you from the competition and help build lasting connections with your audience. Without a strong brand story, it will be hard to create trust and authenticity. To get started, think about your mission: Why did you start? How have you impacted patients’ lives? Use patient testimonials to illustrate your impact, and share those stories to connect with potential clients on a human level. ❤️ Our Discovery Package evaluates your brand story, voice, messaging and if it's resonating with your target audience. You will get a summary of our findings and recommendations to help you reach your goals. Sound good? Sign up now: https://bit.ly/3XSronQ

Consumers today expect a personalized experience. Health and wellness organizations want to learn how to leverage data (within privacy regulations) to provide tailored experiences. Our solution? Utilize a CRM to tailor your communication. What can that look like? → Send personalized appointment reminders, wellness tips based on recent consultations, or even birthday messages with exclusive offers. It can also go beyond email or texts. With CRM integration, you can try out social media ads to reach specific segments of your target audience. Your CRM becomes the tool to turn general outreach into meaningful interactions. Take it from us: putting your data to work is not just convenient, it’s a game-changer! 🙌 If you want strategy suggestions on how to implement this or completely offload it to someone else, get in touch. We'd love to help! Wondering how all of this works in today's regulated environment? For medical entities, we can recommend some great HIPAA compliant email and software solutions for you.

Ready to level up your leadership and marketing skills? Join our FREE online community designed to help you lead your health and wellness organization with confidence! → Access a VIP community hub, where you can ask questions, share ideas and connect with other leaders. → Growing library of resources, including videos, files and guides specifically created to help you thrive. → Monthly Live webinars and Q&A sessions with experts to get real-time answers and insights. → Advice to tackle specific marketing tasks, social media setups and tech challenges. Ready to join the community? Sign up now and get the resources and support you need! https://bit.ly/3ZIrW0G ☕

October 1st was CX Day but we've been talking customer experiences all week long. To wrap it up, we'd love to remind you that Customer experience in healthcare is an inside job. This is what we mean → https://bit.ly/4eeKGtd

Want reviews like that for your organization? It starts with a good customer experience. And to take it a layer deeper - that starts with compassion. So before you roll your eyes because we're getting too mushy, think about it. Caring about another human is truly an act of compassion. Knowing that you see me and care about me as a customer will earn my loyalty. The way you handle something (or don’t) for the customer? That’s a good place to start. How can you influence or make a difference in THAT thing? How can you demonstrate how THAT thing impacts consumers and, ultimately, customer loyalty (and thus bottom line)? So, ask yourself these questions: Do I care about the customer and whether our product is working for them? Am I paying attention to the data? The feedback? The complaints? The stress? Do I REALLY read the emails I get from clients I “closed?” Or should I just forward that email to the product or service team because it’s no longer my problem? Is there anything at your company that you are not proud of? You will grow loyalty and revenue when you can see the product or service from the customer’s point of view. You’re on the right track when you envision yourself as the customer and are determined to help customers reap the benefits

Today is CX day and we're celebrating 🎉 👯 Today’s customers have countless options when it comes to choosing a healthcare or wellness provider. Prioritizing your customer experience (CX) helps you build lasting relationships and a community that trusts and values your care. Swipe to learn more. →

Looking to position your brand as a trusted partner in the health and wellness space? Start consistently sharing valuable content and engaging with your audience. And it's not just about *what* you say but how you say it. Here are some places you can organically show up.👇 PR Opportunities: Collaborate with relevant media outlets to share your expertise through interviews, articles, or guest appearances. This helps build your reputation beyond your immediate audience. Social Media Comments: Engage with your audience by responding to comments and questions on your posts. This not only shows that you care but also positions you as a go-to resource. Online Communities: Participate in or create online communities or forums where you can share knowledge and offer advice. Becoming a regular contributor will enhance your credibility and expand your reach. Let us know if any of these ideas helped!

You've been consistently running ads, creating content, and sending out emails, but that small voice in the back of your mind keeps wondering, "Is any of this actually working?" We know that feeling, and we also know how to help. It all comes down to simplifying your approach. So here are some steps we recommend to get your marketing working for you, not against you. 1. Start with your goals. → Is it increasing revenue or generating more leads? Maybe you need more volunteers or better brand engagement. 2. Align your tactics to those goals. → Your ads bring in lots of traffic, but not the right traffic. Or, you're seeing engagement on social media, but it's not leading to sales. 3. Make adjustments. → Maybe your message needs a tweak, or your ideal audience is hanging out somewhere else. Are you open to mixing things up? Try some traditional marketing or maybe you need another approach for your audience. As we said, it’s not about doing more marketing but ensuring that what you are doing is effective and supports your mission. Want someone to talk strategy with? We'd love to connect.