ClarityPX

Are you part of our Healthcare Marketing Leadership Cafe? It's free and built to help provide resources, training and community for rural, community and smaller health teams. We offer monthly trainings, a library of resources from our decades of experience, insights and more. For now it's on a Facebook group, but we will be moving to a different platform next year. ☕ Check out the details here: https://bit.ly/4dWO9fC

So how did a brain injury therapist end up in marketing? 🧐 I chose my major because I wanted to help holistically, not just fix one thing but make sure patients were better for their whole lives. Recreation Therapy seemed right. I worked with kids, teens, elderly with recovery after stroke, illness, burns, traumatic brain injury, spinal cord injury and more.🙌 Because we lived in rural areas, and rec therapy is not reimbursable by insurance…I ended up working roles inside and outside of healthcare. 🤷♀️ After working in long term care, hospitals, nonprofits, higher education and in leadership, I got my first official job in marketing. The holistic foundation of looking at data, systems, process, impact served me very well and everywhere I worked, we grew. I have worked in hospitals, systems, corporations, small nonprofit healthcare organizations, wellness organizations and for health insurers. The collection of experience, from marketing specialist to VP of Marketing/CX for a Fortune 50 company, provides a full view of the entire patient journey and the ultimate perspective of how marketing, PX, messaging, culture and brand work together to support patient and employee health. Fast forward and here I am, on the precipice of four years as the CEO of a consulting agency and I believe our work is stronger and more impactful than ever!🔥 We are focused on serving rural, community and small health and wellness organizations. Bring us the critical access, rural health, FQHCs, regional systems, nonprofits and wellness businesses and we will help you grow. We love healthcare, we love small town America and know how vital your work is to the health of our nation. ❤️

What is one of the hardest things when it comes to marketing? Standing out in your market. If you're struggling to find what makes you different, take a look at your mission, who you serve, your location, or a new product or a service you offer. Those are foundational things that are unique to only you. Our secret? Taking a look at your competitors might help if you're feeling stuck. You can see where there might be gaps that your organization could fill. Or where you have an advantage over their offers. If you'd like more info or our template on a Competitive Assessment, let us know and we'll send it over.

Customer experience (also known as patient experience in the healthcare world) is crucial to the overall growth and profitability of your practice. This is why we believe that sustainable growth happens at the intersection of culture, brand, and experience. Here's why: https://bit.ly/3X1qfcZ

According to Becker's Hospital Review, these healthcare buzzwords are the top ones that healthcare executives are tired of hearing. ➡ Burnout ➡ Population Health ➡ Workforce ➡ Bandwidth ➡ Providers What would you add?

Is your brand story due for a refresh? To truly have impact, your story needs to resonate both inside and outside your organization. It should be reflected in your culture, woven into your internal comms, and lived through everything you do. When your team embodies your brand story, it naturally shines through to your customers. But how do you find that story? Start by digging deep into what makes your brand unique — your mission, your values, and what you stand for. Revisit your goals, listen to your customers and realign your brand promises. Once you’ve got those things down, you can weave them into the fabric of your organization and make sure you're consistent in every interaction. We're passionate about helping brands build a story that’s more than words but a part of their DNA. If you're ready to say, "This feels like exactly who we are," get in touch. We'd love to help you write or refresh your story.

It's how we've gotten clients to ask, "What did you do to increase our revenue by 99% YOY for two years in a row!!??" We did seriously do that, and we used integrated marketing to make it happen. It's a combination of tactics and approaches (digital, social and traditional) that work together to help you reach more people, increase your revenue and better tell your story. Of course, those tactics are built on a smart strategy and strong brand and story. Which we always set up first to make sure your investments are reaching the right people and getting returns. We serve smaller healthcare, rural and community health organizations across the U.S. If that sounds like you and you want some marketing magic, we'd love to chat about your organization. Get in touch with us to schedule a time for free.

Ever feel like your data is speaking a foreign language? You think you're doing all the right things, but the numbers aren't adding up. Firstly, does your data align with your goals? Sometimes, we set goals that just don't fit — they should guide you to the right audience, channels, and strategies. And if you don't think that's the problem, it's time to do a little digging. These are questions we like to ask to help us understand where something could be going wrong. Did consumer preferences do a 180? Are you focusing on the wrong audience? Or maybe you're attracting the people (so something is right), but you can't seem to keep them around for long. And the final one, is something simply breaking in customer experience - on your website, in person or after the visit? If you want support decoding your data and making sure your goals are aligned - let's chat. Something as simple as a 90-minute strategy session with our team just might be the right thing to help evaluate the situation and point you in the right direction.

Some basics in life? Vanilla ice-cream. A good pair of denim. Your old, yet reliable car. A loaf of sourdough. These are tried-and-true and have lasted the test of time. When it comes to your marketing, those basics exist, too. A brand and messaging review. A competitive assessment. Clear goals. A purpose and vision. Good tech integrations and programs. These things will help point you in the direction of true impact with marketing, regardless of where you work and what project you are working on. If your approach to marketing has any confusion or uncertainty, it's time to get back to the basics, and we'd love to help you do that. Get in touch to chat about working together.

We serve smaller healthcare, rural and community health organizations across the U.S. We LOVE serving this audience because we've spent years in your shoes. So we get it when you say you feel “stuck” in your marketing. We've said we're “too busy” and “not sure if it’s working”. We have wanted to just have clarity on we were headed. And now, on the other side of things, after years of experience, we've learned that it really all comes down to one thing: needing clarity on your marketing strategy. Which is one of our *favorite* things to help our clients do. So if you want help on that journey, we would LOVE to support you with our Discovery Package. Only two are booked per month so you have all our attention, and we will deliver your results within 6-8 weeks. Everything you need to get on our list is right here ➡️ https://bit.ly/3xbuGrX