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How do you define a go-to-market strategy? Here is one take on it: A comprehensive plan designed to introduce a product or service to the market and reach potential customers. It's about positioning the product in a way that attracts the right audience and meets their needs effectively. This strategy typically involves researching the market, understanding customer preferences, and selecting the best channels to reach the target audience. At its core, a go-to-market strategy focuses on timing, messaging, and delivery. Timing involves deciding the best moment to launch the product. This can be influenced by market trends, competitor activities, and internal readiness. I like to tie pushes of existing products or new releases to the target industry's rhythm of business in other words major milestones customers focus on through the year. Messaging revolves around the value proposition – what makes the product unique and why customers should choose it over alternatives. Delivery pertains to the methods and channels used to bring the product to the end users, such as online platforms, technical services, or direct sales. A well-crafted go-to-market strategy also considers potential challenges and prepares mitigation plans. This means identifying potential obstacles, such as market saturation or regulatory barriers, and developing strategies to overcome them. Good to have an eye for this during customer and internal interviews, perhaps with a disruptor radar workshop. Overall, defining a go-to-market strategy is about planning each aspect meticulously to ensure a smooth and successful product launch. hashtag #marketingstrategy

Why I stopped focusing on new sales reps and what I do instead, build go-to-market plans.   A go-to-market strategy is a crucial trifecta for ensuring that a new offering gains the right attention, meets customer needs, and achieves business goals.   This guide explores essential elements and provide actionable advice for executing a go-to-market strategy with ease.   #marketingstrategy

Here's what 20 years in the B2B industry taught me about change. Transforming business processes brings many employee and customer advantages, helping companies thrive in a competitive environment. But it requires people to change and you need to work together with them to make it work. Here are some key benefits: 1. Increased Efficiency: Streamlined processes reduce the time and effort required to complete tasks. This means employees can focus on more critical activities, leading to better productivity. 2. Cost Savings: By eliminating unnecessary steps and automating repetitive tasks, businesses can significantly cut costs. This allows more resources to be allocated to growth and innovation. Never forget people identify with their jobs so those repetitive tasks might be something they value, follow the CGP Human-Centric Roadmap to make the change. 3. Improved Quality: Standardizing processes ensures consistency and reduces errors. This leads to higher quality products or services, which enhances customer satisfaction. 4. Better Customer Experience: Faster and more reliable processes improve service delivery. Customers enjoy quicker responses and better overall experiences, fostering loyalty. 5. Enhanced Agility: Transforming processes makes can make it easier for businesses to adapt to changes. Whether it’s market trends, customer preferences, or new regulations, a flexible organization can respond promptly. Remember to build in flexibility and a continuous improvement trigger. 6. Employee Satisfaction: Simplified processes free up employees from mundane tasks. This can boost morale and allows them to engage in more meaningful work, increasing job satisfaction, when completed thoughtfully. 

How I helped a client go from a 20% loss in sales to recovery in 1 year in simplified steps: Steps to Simplify Business Process Transformation Simplifying business process transformation involves clear steps that make the task more manageable. Always start with a change management and human centric goals. Here are the next a practical steps: 1. Engage Stakeholders: Involve employees and other stakeholders in the planning process. Their insights and feedback are valuable for identifying problems and finding practical solutions. 2. Map Current Processes: Start by documenting all current workflows. Create detailed diagrams to visualize every step, showing how work moves across the organization. 3. Identify Bottlenecks and Pain Points: Analyze the mapped processes to find areas where delays or errors occur. Common issues might be redundant steps, outdated technology, or poor communication. 4. Set Clear Objectives: Define what the transformation aims to achieve. Goals should be specific, such as reducing processing time by 50% or lowering costs by 20%. 5. Develop an Action Plan: Outline the steps needed to implement changes. Allocate resources, set timelines, and assign responsibilities to ensure every aspect is covered. 6. Implement Technology Solutions: Consider adopting new technologies that can automate tasks and improve efficiency. Tools like workflow automation software can significantly speed up processes. Hire a subject matter expert in that area to run an RFP for you then implement the transition. 7. Train Employees: Provide training to ensure everyone understands the new processes and how to use any new tools or systems. This helps in achieving a smooth transition. 8. Monitor and Adjust: After implementing changes, continuously monitor their impact. Collect feedback and make necessary adjustments to refine and improve the processes over time.

Here's why most people fail at driving value from trade shows and how you can succeed They don’t track industry trends and trade show efforts year over year. To do this a trade show binder is an essential tool for tracking and improving your trade show performance year after year. This binder serves as a central repository for all the important details related to your trade show efforts.   1. Prepare the Binder: Start by dividing the binder into sections such as Goals, Budget, Booth Design, Marketing Materials, Contacts, and Notes. Include templates for planning, checklists, and space for feedback.   2. Update Annually: After each trade show, take time to update your binder. Record what worked well and what didn't. Note attendee feedback, successful engagement activities, and key market research insights. This helps you track trends and refine your approach for future events.   3. Analyze Trends: Over time, you’ll start to see patterns in your trade show performance. Use this data to make informed decisions about where to invest your resources. Identifying trends can highlight areas for improvement and opportunities for growth.   Keeping a well-organized trade show binder ensures you are always prepared and continuously improving. This document becomes a valuable resource for planning successful trade shows and maximizing your ROI.   #marketingstrategy 

Here's why most people fail at leveraging marketing and how you can succeed. Put yourself in the shoes of Blockbuster. You have $200k to invest in your marketing budget.   Would you have beaten Netflix if you:   1. Hired a branding agency to make the brand more appealing?   2. Hired a digital marketer to optimize SEO and their social media presence?   3. Hired a web developer to build a new website, e-commerce site, or product information management?   4. Hired a graphic designer to make nice flyers to give to customers?   5. Hired a market manager to manage their strategy and actively prioritizing what products or services their customers want or could want?   Most people fail because they associate the first 4 functions with "marketing" and hire one of the first 4 people. Alternatively, they add Business Development to the 5th function and hire a sales person or less experienced "marketing" person who does not know how to outsource the first 4 functions.   You can succeed by surrounding yourself with trusted advisors in each of the marketing functions who can contribute to a marketing plan/strategy as needed. The proof? I just saved a small business owner a substantial amount on marketing by walking them through our guide of marketing job functions and outsourced service expectations, link in comments.

What are your thoughts on how you leverage marketing? Is it all SEO, Web Design, and Posters or are you attacking based on market and product priorities?

If you're tired of never seeing improvements in the way your company works with customers and employees try this. #marketingstrategy #aitransformation

If you're tired of not having effective trade shows try these activities:   1. Product Demos: Live demonstrations of your products or services can attract a crowd. Show how your offerings work and highlight their benefits. Make it interactive by letting attendees try the product themselves.   2. Giveaways and Contests: Everyone loves free stuff. Plan fun giveaways and contests to create excitement around your booth. Instead of just collecting business cards have a contest to identify something you wan to know like the next best trend. Offer items that are useful and related to your business. This not only draws in visitors but also leaves them with a reminder of your brand.   3. Workshops and Presentations: Hosting mini-workshops or presentations can provide value to attendees. Choose topics that are relevant to your audience, TEACH them something [does not have to be related to your products] useful, and showcase your expertise. This positions your company as a thought leader in your industry.   4. Interactive Displays: Use technology to create interactive displays. Touchscreens, virtual reality, and augmented reality can make your booth more engaging. These tools can provide a hands-on experience and keep visitors entertained.   #marketingstrategy 

According to Gartner's internal clock it is officially conference season! Here is how to make the best of their conferences and trade shows in general.   #marketingstrategy