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Key distribution platforms offer a fantastic opportunity for game developers to connect with niche YouTube influencers and Twitch streamers, even on a budget. These platforms simplify the process of key distribution and each offers unique features and limitations. In our latest article, we compare popular platforms like #Keymailer, #Lurkit, #Terminals, and #Woovit. Whether you're an indie developer or part of an AAA studio, understanding the advantages and drawbacks of each service is crucial for your game's success. Read the full article for a comprehensive breakdown and find out which platform aligns best with your needs: https://lnkd.in/g8zdXGSz #GameDev #IndieDev #GamingIndustry #InfluencerMarketing #KeyDistribution

🎮🔍 Navigating the Influencer Marketing Landscape in Gaming 🕹️💡 With over 20 million gaming how-to videos on YouTube only, the potential for influencer marketing in the gaming sector is immense. But tapping into this vast audience isn't just about reach—it's about making the right connections. Brands aiming to promote their games are faced with several critical decisions: 1️⃣ Who is the ideal influencer that aligns with our campaign goals and target audience? 2️⃣ Where can we find these influencers online? 3️⃣ What is the best approach to initiate contact? Reverb Communications offers a deep dive into the pros and cons of personal vs. automated outreach, providing valuable insights tailored for various video game marketing campaigns. The goal? To not just reach a wide audience, but to engage them meaningfully and enhance game visibility and player engagement. #GamingIndustry #InfluencerMarketing #VideoGameMarketing #YouTubeGaming #DigitalMarketing #GamingCommunity #MarketingStrategy

Check out our latest list of top influencer agencies in gaming: https://lnkd.in/g_S74bHu

Did you know that Twitch streamers typically see a 𝟑𝟐% drop in viewers when they switch from their regular games? Warhammer Age of Sigmar: Realms of Ruin beat these odds. During their pre-launch event, they achieved an astounding 𝟏𝟓-𝟐𝟎𝐗 the average concurrent viewers across multiple sponsored streams. How did they do it? Here are a few key tactics: ➊ Focusing on niche streamers with a highly relevant audience ➋ Offering exclusive early access to these streamers ➌ Implementing Twitch Drops effectively ➍ Strategically timing sponsored streams Reach out to explore how you can apply these tactics to your Twitch campaign. #gamingindustry #twitch #gamelaunch #twitchstreamer

💡 Many developers approach us seeking advice on how to leverage influencers to boost wishlists before launching their games on Steam. Common questions we address: ❓Is it feasible to engage influencers without a playable build? ❓Who are the ideal candidates for beta testing? ❓How to efficiently reach out to influencers at scale (100+) ❓Should you consider paid partnerships with influencers pre-launch? and more! Achieving visibility on Steam is challenging, and it's essential to plan marketing strategy well before the game launch. When done right, teaming up with influencers can serve as a powerful tool to drive wishlists and enhance game's visibility. In our latest article, we guide developers through each phase of influencer engagement during pre-launch to maximize wishlists additions. From targeting the right influencers, timing your campaigns, to crafting engaging content, we've covered it all. #steam #influencermarketing #wishlist #gamedevelopment #gamelaunch