CMRignite

This month, we’re spotlighting Jae C., Senior Graphic Designer!   𝑸: What’s the best part of your job?   𝐴: It’s the opportunity to work on meaningful projects that drive awareness and support for underrepresented communities. 𝑸:  Where do you live, and what do you enjoy about it?  𝐴:  I live in Los Angeles and I love that the city is a melting pot of cultures. 𝑸: What’s your favorite sport, hobby, or pastime?  𝐴: I enjoy bouldering, running and watching Netflix shows. 𝑸: What’s your favorite movie?  𝐴:  My current favorite movie is La La Land. 𝑸: Do you have any pets?  𝐴: I foster a stray and his name is Little Man. 𝑸: Where’s your favorite place to travel?  𝐴: South Korea! It’s where I was born.    Thank you for all your creativity and bringing our projects to life!    #EmployeeSpotlight #MilwaukeeMarketing #CrossCulturalMarketing #BehaviorChangeMarketing #AdAgency #MarketingLife 

Tune in tomorrow! 📺 At 12:00 p.m. ET, Troy Blackwell will be featured on Let’s Talk on WIN-TV, the Washington Informer's digital broadcast program. He’ll dive into the powerful impact Patent and Trademark Resource Centers (PTRCs) are having at Historically Black Colleges and Universities (HBCUs), helping to foster innovation and entrepreneurship within Black communities. This conversation is part of our ongoing work with the USPTO. Don’t miss this opportunity to hear more about the incredible work being done to support Black inventors and entrepreneurs! To learn more and find a PTRC near you, visit: https://lnkd.in/gfux7PK8

CMRignite is proud to be platinum sponsor of this year's Mid-Atlantic MarCom Summit where we're hosting a dynamic panel about the importance of social impact communications, moderated by agency Account Director, LaShawn Douglas Vincent, MBA, MTA. Panelists include CMRignite colleagues and clients: ➡ Walker Tisdale III, DSW, MPH, LMSW, Public Health Analyst in Office of Behavioral Health Equity, Office of the Assistant Secretary Substance Abuse and Mental Health Services Administration (SAMHSA)  ➡ Troy Blackwell, USPTO  ➡ Tisa Sinclair, Director – Social Response, AARP  ➡ Brittaney Bethea, CMRignite   ➡ Terry Carr, Associate Deputy Assistant Secretary, HUD This interactive panel discussion will explore how organizations can leverage authentic storytelling as a superpower to reach communities and inspire real, positive change. Learn more: https://lnkd.in/gy9GUEms

Investing in your future is something our client, Northwestern Mutual, fully supports, especially during Financial Planning Month. To amplify this message, they partnered with our public relations team to enhance their earned media presence.  They highlighted Northwestern Mutual advisors, shared client success stories, and provided spokesperson training. Their efforts also included securing media opportunities and follow-up interviews. Check out this interview our client was a part of: https://lnkd.in/gPvzXuht  

October is Domestic Violence Awareness and Prevention Month. Did you know 1 in 3 women and 1 in 4 men have experienced physical abuse from a partner? Our client, Legal Aid of North Carolina, is dedicated to raising awareness about the devastating impact of domestic violence. Last year, we partnered to spread hope, support, and vital information to promote healthy relationships. Together, we can break the cycle. #LoveShouldntHurt #EndAbuse 

We had the exciting opportunity to partner with the Wisconsin Housing and Economic Development Authority (WHEDA) to promote the More Like Home: Repair and Renew Loan program, designed to help Wisconsin homeowners make the most of the homes they love and cherish! 🏡✨ Our team conducted in-depth research to understand how this program compares to similar initiatives. Using those insights, we refreshed the branding with a new name, logo, and created outreach materials like a promotional video, flyer, and website design. The video will also be repurposed for social media content to expand its reach and engagement. To reach more audiences and ensure inclusivity, we translated these materials into Spanish. Check out Governor Tony Evers' announcement of the program here:  https://lnkd.in/gY5ZSzg3

We’ve been celebrating all year as our long-time client, WIC Wisconsin, marks their 50th anniversary! 🎉 Since 1975, WIC has been helping pregnant women and young children grow and thrive. Five decades later, they’re still supporting Wisconsin families with the same dedication. To honor this milestone, our social team has crafted engaging content and ads that highlight WIC’s incredible journey and how they've continued to adapt to the evolving needs of the families they serve. We’re so proud of @WICMomStrong—join us in congratulating them! 👏 

This National Child Health Month, we're proud to continue our year-round commitment to advocating for children's health and well-being. We recently partnered with the USDA FNS to refresh and rebrand the SUN Programs: USDA’s Summer Nutrition Program for Kids. Our goal was to generate awareness and excitement, while educating and motivating eligible families and caregivers of children 18 and under to maximize the use of SUN resources, including SUN meals, Meals To-Go, and the new SUN Bucks Program. The campaign has had a tremendous impact so far so, achieving 5.9 million ad views, 55 million impressions, and 1 million clicks in just the first six weeks. If you're looking for a diverse team of marketing experts to elevate your campaign messaging, contact CMRignite. 

This month, we’re spotlighting Sarah, Account Director!    𝑸: How long have you been with CMRignite?    𝐴:  I recently celebrated my one-year anniversary! I joined the team in August of 2023.      𝑸: What's the best part of your job?    𝐴:  The best part of my job is collaborating with incredible colleagues to tackle challenging problems that make a real difference in society. Plus, our annual retreats and company picnics add an extra touch of fun and camaraderie to the mix!      𝑸: What’s your favorite sport, hobby or pastime?     𝐴:  I enjoy discovering 'easy' hikes using the AllTrails app and exploring family-friendly activities with my two energetic sons.     𝑸: Where do you live, and what do you enjoy about it?    𝐴: I live in Davidsonville, MD, nestled in a semi-rural area just 30 minutes from both DC and Baltimore. What I like most is the unique blend of peaceful country living — like being able to walk to a nearby farm to feed donkeys and goats — with easy access to beaches, restaurants, museums, and major and minor league baseball and soccer games.      𝑸: Do you have any pets?   𝐴:  I have a 'super senior' chiweenie named Simon. If you've been on a Teams call with me, you've probably seen his head pop up when he stretches from a nap.    Thank you for all you do for CMRignite!    #EmployeeSpotlight #MilwaukeeMarketing #CrossCulturalMarketing #BehaviorChangeMarketing #AdAgency #MarketingLife 

We've had the privilege of working with the Wisconsin Lottery since 2008, creating yearly statewide campaigns to promote responsible gaming. Using research and the latest data on gaming audiences, our talented creative team develops concepts that emphasize that responsible gaming is fun and safe. This year, our Spanish & Hmong “Pick a Card, Any Card” campaign was honored with the 2024 Corporate Multicultural Communications Award from the National Council on Problem Gambling (NCPG). We've also won multiple international Batchy Awards over the years. Check out more of our award-winning work at https://bit.ly/46GcqmV.