CNaught

🗒️ Do you need help convincing internal stakeholders of the business value of carbon credits? We’ve got you covered! In our latest blogpost, we dive into how carbon credits help your business: 💪 Build Trusted Brand Value: 8 of 10 of the most valuable brands in the world are using carbon credits or have pledged to do so 🌳 Align with Stakeholder Expectations: Including high-quality carbon credits in your company’s sustainability strategy can help you attract and retain highly engaged employees and investors 📝 Prepare for Regulations & Mitigate Risk: With sustainability reporting requirements are on the rise, companies that invest in carbon credits will be able to mitigate scrutiny and position themselves as leaders in the market 🔒 Unlock Operational Efficiencies & New Opportunities: Companies that are already using carbon credits are 1.8x more likely to be decarbonizing year-over-year 📈 Drive Immediate Impact: Implementing internal decarbonization strategies is vital, but it can be complex, costly, and time-consuming with delayed ability to drive climate benefits. High-integrity carbon credits offer an affordable way to deliver climate impact now. 🌱 Build A Sustainable Future: Investing in these solutions now sends the demand signal and investment needed for these technologies to scale so that we can secure necessary supply and affordable market pricing in the future Share this post with others at your company and spread the word about how high integrity carbon credits can give you a real competitive advantage. Talk to us to learn more about how we can help you reduce your carbon footprint 👉 https://lnkd.in/gbf_gtaz #carbonmarkets #carboncredits #vcm

Dig in to November's edition of CNaught Perspectives to learn about: 📝 Our new reporting and download features 🌱 How you can make the internal business case for carbon credits 📈 SBTI’s Corporate Net-Zero Standard revision objective Make sure to subscribe so you don't miss any future posts!

Our team had a great time at #VERGE24 last week! 🌳 We always love meeting more people in the sustainability space and hearing about the challenges and trends facing the #VCM. Highlights: 🥂 Hosting an intimate happy hour with Greenplaces at Little Wine House 🛩 Partnering with Trellis Group to offset conference attendees travel emissions 🥐 Sharing conchas from local Pink Elephant Bakery with attendees Takeaways: ⚖️ With conflicting guidance in the market, buyers are still wrestling with how to balance reductions and removal credits ⛽ Emissions reductions projects like ODS destruction and Landfill Gas to Energy projects are an “easy button” that all companies should be investing in because of their high quality climate impact and availability 🛠️ With continuing skepticism facing the VCM, sustainability teams continue to look for tools that prove project quality and make the business case to leadership We’re encouraged by the conversations we’re having and are eager to continue addressing market challenges and grow the market. Thanks to the Trellis Group team for another great event! Sebastian Daly Alex Wilkins Keoki Kakigi Elias Ayrey (PhD) Glenn Sonntag Christian Gray 🏔️🦬 Saif Bhatti Jeremy Epstein Michael Lipitz Donna Lee Angela Tseng Jacqueline Van Daniel Carrillo-Rodriguez Jenny Wong Jennifer Thompson Eli Etzioni Weiting Li Nick Rojas Sean McPhillips Dilip Krishna Sam Brundrett Max Scher

🚨 Interested in learning about how carbon credits contribute to reduced emissions? Join our CEO Mark Chen and Sara Gutterman, CEO of Green Builder Media, LLC for "Reduce, Offset, Repeat: The Path to Carbon Neutrality" to hear about: 🌿 What are carbon credits and how do they work 🌿 How you can use carbon credits to mitigate emissions from your lifestyle 🌿 Practical ways to incorporate carbon credits into your business to support your journey toward carbon neutrality Register here 👉 https://lnkd.in/e2bTUsrA

The CNaught team enjoyed conchas from local Pink Elephant Bakery this morning with conference attendees at #VERGE24! Even if you missed the conchas, stop by our booth to learn about how we can help your company meet your climate goals. And enter to win Catan: New Energies while you’re here!

The CNaught team is at #VERGE24! Stop by our booth to chat with our team about how we can help your company meet your climate goals, faster. You can find us near the coffee stand in the expo hall! We also have this fun game available via raffle! Stop by and put your name in to take it home. Leslie Chao Mark Chen Steven Siger Caitlin McGarry

🌍 At CNaught, we simplify the journey for companies making the Climate Pledge commitment. As businesses commit to The Climate Pledge's requirements, sourcing high-quality carbon credits on top of measuring emissions and implementing decarbonization strategies can be overwhelming. That's where we come in. Our portfolios are tailored to meet the requirements of the Climate Pledge, offering verified credits that ensure both integrity and impact. With our expertise, companies can confidently navigate certification and stay on track with their sustainability goals. Partner with CNaught to make your climate commitments straightforward and effective. Read more at our blog post 👉 https://lnkd.in/gaZuN8Ay Talk to our team 👉 https://lnkd.in/gbf_gtaz

🌍📣 Change Climate (formerly Climate Neutral) recently updated the rules for brands seeking the 2025 Climate Label certification. Change Climate recognizes the importance of purchasing carbon credits as part of a company's sustainability strategy, but they also recognize how critical it is to buy only high-integrity credits. Under the new standard, all credits carrying the Integrity Council for the Voluntary Carbon Market’s (ICVCM) Core Carbon Principles (CCP) label are permitted. We agree with Change Climate that ensuring you're investing in high-quality carbon credits is crucial. And with so many variables impacting quality, even experienced buyers face challenges when making confident decisions. We think CCP labels are a helpful step in the push toward quality, but we think the labels alone are not enough to ensure quality. Here’s a quick breakdown: ? What is CCP?: Introduced by the ICVCM, the CCPs are an effort to set clear standards for what makes a carbon credit methodology likely to generate high-integrity carbon credits. Projects using methodologies that meet this standard receive a CCP label. ✅ How CCPs are helping: CCPs are bringing much-needed clarity and transparency to the Voluntary Carbon Market. The ICVCM has already awarded CCP labels to projects focused on landfill gas, ozone-depleting substances, and natural gas pipeline leak repairs—projects that have more measurable, reliable emissions reductions. They have also rejected CCP labels for projects with questionable additionality, like grid-connected renewable energy projects. But this is just the start. As more complex project types (like reforestation) are reviewed, the challenges will increase. ⚠️ The pros and cons of CCP labels: While CCPs are a step forward, there are some drawbacks. Some low-quality projects might still receive labels due to methodology-level approvals, while high-quality projects using older methodologies could be left out. So, while the label is helpful, it’s not a perfect marker of project integrity. 🔍 What should you do? CCP labels are a great starting point, but they shouldn’t be your only metric. The quality of projects can vary significantly, depending on things like location, regulations, and verification processes. That’s why deep, project-level due diligence remains essential alongside CCP labels. What’s the takeaway for buyers? The 2025 Change Climate Label allows all CCP-labeled credits, making it easier to identify high-integrity credits. But CCPs provide only a starting point. It’s still critical to dig deeper to ensure the credits you purchase truly align with your climate goals. This is why Change Climate also recommends relying on resources like third-party credit ratings agencies. Want to learn more about the CCP labels and how to build a high-integrity carbon credit strategy? Read more at our blog post 👉 https://lnkd.in/gXBYrtJV Talk to our team 👉https://lnkd.in/gbf_gtaz

🌱Are you at the beginning of your sustainability journey or wondering what carbon credits are? To properly understand how carbon credits can fit into your company’s holistic sustainability strategy, one must first understand what they are and how they work. To help, we wrote a blogpost explaining the basics of carbon credits, as well as how you can ensure that your credit purchases are high-integrity. What are Carbon Credits? 🌳 A carbon credit is a financial instrument that represents the reduction or removal of carbon dioxide from the atmosphere. These credits are issued to projects that reduce or remove greenhouse gas (GHG) emissions and are universally measured in metric tonnes of carbon-dioxide equivalent emissions (tCO2e). Why Purchase Carbon Credits? 🌼 The science of climate change is unequivocal. According to the Paris Agreement, we need to transition the global economy to net zero by 2050 to avoid the most severe consequences of climate change. But we cannot just flip a switch and transition to a zero carbon economy. 👣 By purchasing high quality carbon credits, companies and other actors can immediately reduce their carbon footprint, beyond what would otherwise be financially or even technologically feasible. How Do You Know if a Carbon Credit is High Quality? Some key attributes considered when evaluating carbon credit effectiveness are: ➕ Additionality: A carbon project is considered additional when its emissions reductions or removals would not have occurred without the funding from carbon credits. In other words, the project must be “additional” to any actions that would have been taken anyway. ⌛ Durability: Also called permanence, durability means that the emissions reductions achieved through a carbon project must be long-term and enduring. If a project results in emissions reductions that are only temporary–for example, avoiding cutting down a forest, but only for a year or two–it will not provide the lasting benefits buyers seek. 🔢 Quantification Accuracy: A project that is additional and permanent may still issue more carbon credits than realistic assumptions justify, making each individual credit worth less than a tonne. For instance, an avoided deforestation project may over-issue credits if it assumes that an unreasonable rate of deforestation would have occurred absent the carbon project. Talk to us to learn more about how we can help you reduce your carbon footprint 👉 https://lnkd.in/gbf_gtaz #carbonmarkets #additionality #carboncredits #vcm #durability #carbon

🍃 CNaught and Greenplaces are teaming up to make your sustainability goals easier to achieve! If you're attending #VERGE24, join us for a refreshing happy hour to unwind after a full day of insights and innovation. We'll kick things off with a walk, followed by drinks, snacks, and great conversation. 🌱 Spots are limited and filling up fast, but we have a few left! To secure your spot and get more details, visit 👉 https://lu.ma/nr041n6l Looking forward to connecting and unwinding together! #VERGE24 #Sustainability #HappyHour #Networking #CarbonCredits #GreenBusiness