Cohesion.

Company: “Our brand is our greatest asset.” And yet… - We spend no money on brand development - Our brand architecture is not up to date - There are valuable brand assets we don’t address Still management wonders why… - Their marketing spend is inefficient and growing - Sales people have a difficult time messaging value - Market share and revenue aren’t growing Spending resources on new marketing programs before your brand foundation is properly built is a waste of money. Invest in a brand platform that creates efficiency and relevance today and guides efforts into the future. Remember, brands don’t build themselves—they require direction and architecture. Do it now. Because your brand really is your greatest asset. ----------------------------------------------------- Learn more about Cohesion: https://lnkd.in/eenBnis

Since 1999, Cohesion has been building (and rebuilding), marketing direction, brand strategy, creative efforts and messaging platforms for just about every type of healthcare entity. Hospital systems. Urgent care facilities. Insurance companies. Physician groups. Pharmacy benefit management (PBM) organizations. Specialty pharmacy companies. And many, many more. If your organization needs to build a better, differentiated and more relevant brand, Cohesion can help. *** Learn more about Cohesion: https://lnkd.in/eenBnis #healthcare #hospitals #urgentcare #insurance #PBM #brand #branding #marketing #messaging #positioning #cohesion

Since 1999, Cohesion has been working with private equity firms -- directly, and through portfolio companies -- to create and enhance value. We are named Cohesion because that's what we help organizations find. A more cohesive and integrated structure. Deeper and more relevant meaning. More consistent and reliable revenue and value. Private equity faces a unique challenge: How much should we invest in integrated planning for one portfolio company or platform, given that our eventual goal is to sell? For more than 20 years, Cohesion has worked with clients across the country on a variety of efforts: Brand strategy, positioning and development efforts. Vision, values and mission work and the development of strategic narratives. Product, service and concept launches and re-launches. Communications / messaging platforms and architecture. Today, nearly all of our clients are backed by private equity. Through this deep experience, Cohesion has developed proven strategies and tools that can help PE and venture capital groups maximize value and reduce expenses. Depending on a private equity firm’s structure, mission and objective, Cohesion’s work can… 1. Focus on an individual portfolio company; 2. Focus on multiple portfolio companies and/or an overall platform brand; 3. Focus on a centralized (internal) brand/marketing/communications operations system; 4. Focus on an overall ‘holistic’ corporate entity as a brand; 5. Focus on a hybrid of the above scenarios. Our PE work grew from our focus on organizations with multiple brands and branded assets: We developed numerous ways to organize / reorganize to gain maximum value, consistency and efficiency. Read the full post: https://lnkd.in/grFm2yAS #privateequity #PEfirms #investors #brand #branding #marketing #capital

Is your corporate brand struggling due to internal issues? Internal issues can significantly impact a company's ability to support its brand effectively. Some of the biggest internal issues include: Lack of Alignment: When internal departments or teams aren't aligned on the brand's values, messaging, and goals, inconsistencies can take root in how the brand is presented and perceived. Poor Communication: Internal communication breakdowns can result in mixed messages being sent to customers, which can damage your brand's reputation and confuse customers. Misaligned Culture: If your company's internal culture isn't aligned with brand values, it's difficult to motivate employees to deliver on the brand promise, which can lead to a disconnect between perceived brand image and the customer experience. Inadequate Training: Employees not properly trained on your brand's values, messaging, and customer service standards may not be able to effectively support the brand, leading to inconsistencies in customer experience. Lack of Brand Advocacy: When employees are not engaged or passionate about your brand, brand advocacy proves difficult, which can impact brand reputation and customer loyalty. Resistance to Change: Companies resistant to change may struggle to adapt to evolving market trends and customer preferences, leading to a disconnect between your brand and its target audience(s). Silos: When departments operate in silos and collaboration is weak, it can lead to fragmented brand experiences for customers and missed opportunities to strengthen your brand. Addressing these internal issues requires a holistic approach that involves aligning internal stakeholders, fostering a culture that supports your brand and providing ongoing training and support to employees. Since 1999, Cohesion has been providing successful and wholly integrated brand development that builds from the inside, out. For Fortune 500 companies, midsized organizations and smarter, proactive smaller companies. *** Learn more about our strategic brand consultancy: https://lnkd.in/eenBnis #brand #branding #corporatebrand #internalbranding #employerbranding #csuite #ceo #cmo #cohesion

This brand is dying. Once strong and vibrant, it is now teetering on irrelevance. It used to drive sales. It used to create wealth. It used to be loved. But now after years of neglect, it’s lost its luster. It’s no longer fresh. It’s no longer supported. It’s no longer loved. But... With the proper development and investment, this brand can be saved. Which is far less expensive and difficult than developing a new brand. Because brands take time to build. Craft, and expertise to guide and evolve. Time is running out. This brand is tired. This brand is dying. Which brings us to the question: Is this your brand? *** Learn more about our strategic brand consultancy: https://lnkd.in/eFdmfGe #brand #branding #rebranding #messaging #marketing #cmo #ceo #csuite

Since 1999, Cohesion has been building better brands. This isn't just a hollow promise: For more than 150 companies, in just about every category of business, Cohesion has been able to leverage its platform process to help clients build new relevance, revenue and value. Many agencies and brand firms talk about building brands, but fall short of our experience, knowledge and depth. If you have a brand that needs to be built -- or rebuilt -- we know a strategic brand consultancy that can do the job. To learn more, visit: https://lnkd.in/eenBnis. #brand #branding #marketing #communication #cohesion

Company: “Sales is the lifeblood of our organization.” But… • Our sales messaging is complex and difficult to deliver • We haven’t invested in a sales messaging platform • Our brand story is not part of our sales efforts Still management wonders why… • Customers (and sales people) are constantly confused • Sales people keep missing cross-selling and upselling opportunities • Sales revenue is down and momentum is slipping Without a sales messaging platform to leverage brand differentiation and clear, concise benefits — sales efforts are limited. And every day, money is wasted and opportunities, squandered. Invest in a sales messaging platform that gives your sales team a better way to communicate value. And increase revenue. Because better sales messaging doesn’t happed on its own — it requires direction and architecture. Remember: Sales really is the lifeblood of your organization. Don’t wait. Built a better sales messaging platform, today. Or, hire a firm that can help. *** Learn more about our strategic brand consultancy: https://lnkd.in/eFdmfGe #salesmessaging #sales #messaging #marketing #brand #branding #cohesion

Do you know a company that needs just a bit more Cohesion? Stronger positioning? Better messaging? More consistency and integration between brands, marketing, sales and internal and external communication? Since 1999, our work has created new value and revenue for more than 150 organizations, including Fortune 500 corporations, mid-market companies and innovative small businesses. Cohesion is a strategic brand consultancy that helps organizations position, package and articulate the essence and direction of businesses, brands, solutions and issues. To learn more, visit: https://lnkd.in/eenBnis. #brand #branding #marketing #communication #cohesion

Do you know a company that needs just a bit more Cohesion? Stronger positioning? Better messaging? More consistency and integration between brands, marketing, sales and internal and external communication? Since 1999, our work has created new value and revenue for more than 150 organizations, including Fortune 500 corporations, mid-market companies and innovative small businesses. Cohesion is a strategic brand consultancy that helps organizations position, package and articulate the essence and direction of businesses, brands, solutions and issues. To learn more, visit: https://lnkd.in/eenBnis. #brand #branding #marketing #communication #cohesion

Do you know a company that needs just a bit more Cohesion? Stronger positioning? Better messaging? More consistency and integration between brands, marketing, sales and internal and external communication? Since 1999, our work has created new value and revenue for more than 150 organizations, including Fortune 500 corporations, mid-market companies and innovative small businesses. Cohesion is a strategic brand consultancy that helps organizations position, package and articulate the essence and direction of businesses, brands, solutions and issues. To learn more, visit: https://lnkd.in/eenBnis. #brand #branding #marketing #communication #cohesion