Cohesion.

Company: “Our brand is our greatest asset.” And yet… - We spend no money on brand development - Our brand architecture is not up to date - There are valuable brand assets we don’t address Still management wonders why… - Their marketing spend is inefficient and growing - Sales people have a difficult time messaging value - Market share and revenue aren’t growing Spending resources on new marketing programs before your brand foundation is properly built is a waste of money. Invest in a brand platform that creates efficiency and relevance today and guides efforts into the future. Remember, brands don’t build themselves—they require direction and architecture. Do it now. Because your brand really is your greatest asset. ----------------------------------------------------- Learn more about Cohesion: https://lnkd.in/eenBnis

Does your business have the brand it truly deserves? One that matches (and enhances) the quality of your vision and culture? One that creates meaning and value? One that people want to buy from and work for? Since 1999, Cohesion has built, rebuilt and fortified, brands that create new value and revenue. We've done this for more than 175 organizations. In more than 50 categories. • Fortune 500 corporations. • Mid-market companies. • Innovative smaller businesses. We're a strategic brand consultancy that helps position, package and articulate the essence and direction of businesses, brands, solutions and issues.  Does your business have the brand it truly deserves? To learn more, visit: https://lnkd.in/eenBnis. #brand #branding #marketing #CEO #CMO #owner #president #cohesion

What is Critical Brand Inclusion? A structured consulting program for CEOs, presidents, owners and marketing professionals, that: 1. Reasserts the critical importance of brand principles in today’s performance environment; 2. Showcases why brand should be championed at the highest level of an organization; 3. Provides an operating framework to better leverage brand principles for greater value and success. Critical Brand Inclusion™ (CBI), is an operational theory and platform focused on helping companies and executives better understand and leverage brand concepts into their overall business perspective and success. Coaching, consulting and training programs are available. Critical Brand Inclusion is a proprietary consulting solution from Cohesion. The program is launching Q1 2025. Email Cohesion at bcreath@cohesioncompany.com to learn more. #OWNER #CEO #businessowner #CMO #Marketing #brand #branding #Operations

Building a Brand is hard. It doesn’t happen overnight. And it doesn’t build itself. It demands expertise.  It needs priority.  It requires investment. Belief in its value, is essential. Not just from marketing, but from the very top: CEO. President. Owner. Without their support, a true Brand can never be built. Because Brand is not about a function, or a project. It’s about the essence of a business. Ideas that define purpose. Your guard against sameness. But a longterm view, is critical. Because short-term thinking kills Brands. Undermines business vision. Forces poor decisions. Erodes true value. It’s time to embrace a deeper advantage. To unlock marketing’s true potential. It’s time, for Critical Brand Inclusion. ------------------------ Critical Brand Inclusion. A strategic consulting solution from Cohesion. Launching Q1 2025. Learn more at https://lnkd.in/gSZ5hKCD ------------------------

It's a new year with new possibilities. If it's been a while since we last talked, let's fix that: We'd enjoy catching up by phone, or in person when you have some time. Cohesion has big plans for this year and we'd love to hear more about yours. Let's talk when you can! Thank you for your continued support and interest in Cohesion.

We couldn’t agree more. As we head into 2025, and as the allure of new digital tools and platforms consume marketing discussion, there is one, critical constant to remember: Don’t forget the brand. If your brand needs a stronger brand story — one that differentiates, position and drives marketing and sales messaging — I know a firm that can help. *** Learn more about Cohesion. https://lnkd.in/gxwAm-Fu #brand #branding #marketing #digital #csuite #CMO #CEO Read the full article: https://lnkd.in/gv-sXbiB

Looking for a more concise and effective way to guide management, sales and marketing discussions? Placemat Messaging Systems from Cohesion. Whether on a one-time project to build a high-level view of your business and brand direction, or a key solution that needs more detail sales support… …or to build an ongoing system for all the detailed business, sales and key conversations your organization undertakes… Cohesion’s experience in developing placemat messaging can be of tremendous value. View More Examples: https://lnkd.in/gekrmHuS Messaging placemats from Cohesion. Message us here, or contact us at bcreath@cohesioncompany.com for more information. *** Learn more about our strategic brand consultancy: https://lnkd.in/eenBnis

We have been able to save some organizations up to 30% in hard cost, through the centralization of brand efforts. Companies that own and manage a number of different brands have some important issues to manage, including: • Ensuring that each brand has a clear positioning in the marketplace; • Understanding how different brands relate to one another and to the corporate brand that owns them; • Continually assessing whether the company needs all of the brands, since each one requires time, effort, and investment; • Managing the broad brand portfolio and architecture to maximize cost and time efficiencies; • Deciding how to allocate investment across all brands. At Cohesion, we have worked with complex, branded organizations since 1999. We’ve developed a process to maximize value from corporate brand architectures, and where appropriate, to consolidate and leverage equity across all audiences, issues, products and services. This work includes crafting / re-crafting positioning and messaging for corporate (master) brands, subsidiary company, product, solution and service brands, and other branded assets, technologies and operating methods. Once developed, this creates an evolution that sets enhanced direction on the most efficient, consistent and relevant path possible. Read our white paper: "The Case for Consolidation: Managing Equity For Complex Corporate Brand Architectures" https://lnkd.in/g8ZTvRSx Learn more about Cohesion: https://lnkd.in/eenBnis #brand #branding #corporatebrands #brandarchitecture #messagingplatform #CEO #CMO

Does your organization suffer from E.B.T.B. (Everything But The Brand) Syndrome? When many organizations struggle with falling revenue, or shifting business landscapes (channels, audiences, competitors, etc.), they embark on a predictable approach to addressing issues: • They change management. • They study operations. • Analyze financials. • Overhaul the sales and marketing approach. But all too often, they forget the brand. • Is it relevant? • Is its positioning and value properly defined? • Is its messaging clearly articulated? E.B.T.B. Syndrome is a phenomenon that often takes place with (though is not limited to) management teams that have built, or been handed, a once-strong brand that no longer performs at past levels. The primary symptom: Being fooled into believe past strength translates into future power. E.B.T.B. Syndrome causes companies to look at improving every aspect of an organization, but the brand, itself. Remember: Building, strengthening and redirecting the brand is one of the first, and arguably most critical, steps you can take to 'fixing' many business challenges. Or better still, ensuring they never happen in the first place. Does your brand face difficult challenges? Does it suffer from E.B.T.B. Syndrome? If so, I know a brand firm that can help. *** Learn more about Cohesion, our strategic brand consultancy: https://lnkd.in/eFdmfGe #EBTB #brand #branding #positioning #brandpositioning #messaging #strategy #CEO #CMO #csuite #cohesion

Since 1999, Cohesion has been building (and rebuilding), marketing direction, brand strategy, creative efforts and messaging platforms for just about every type of healthcare entity. Hospital systems. Urgent care facilities. Insurance companies. Physician groups. Pharmacy benefit management (PBM) organizations. Specialty pharmacy companies. And many, many more. If your organization needs to build a better, differentiated and more relevant brand, Cohesion can help. *** Learn more about Cohesion: https://lnkd.in/eenBnis #healthcare #hospitals #urgentcare #insurance #PBM #brand #branding #marketing #messaging #positioning #cohesion